Meghana Reddy Is Honored with the Bronze A' Design Award for Allys Coffee Packaging in Packaging Design

Meghana Reddy acknowledged for packaging design by the international grand jury of the 2021 - 2022 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2022 /DesignNewswire/ A' Design Award & Competition has announced that Allys Coffee Packaging by Meghana Reddy, designed for Allys Coffee House, has been granted the Bronze A' Design Award in the Packaging Design category. The recognition forms part of the 2021 - 2022 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Regarding Allys Coffee Packaging

Allys is a coffee packaging design created for a coffee house. The packaging is a flat bottom pouch that holds 8 ounces of ground or whole bean coffee. A one way degassing valve keeps the coffee fresh, and a pull tab zipper allows the bag to be resealed after use. The illustrations were hand painted and inspired by the trees and vines of Bali and the sunset over Chichen Itza in Mexico. The bags are made from natural resources such as seaweed and hemp, and they can be reused. The aim is a simple, vibrant and distinctive look.

About Meghana Reddy

Meghana Reddy is a multiple award-winning professional designer originally from India and currently based in the Unites States. She graduated from Savannah College of Art and Design and has been working as a Lead 2D/3D Designer with an expertise in illustrating and creating stunning packaging designs for over 7 years. Meghana has also worked commercially in many different areas creating animated film commercials, animated TV series, animated movies, illustrated logos, visual identification systems, children's book illustrations, posters, packaging, websites, and mobile apps.

Award Record

This recognition makes Meghana Reddy a winner of 1 A' Design Award.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/138867
A' Design Award Page: https://competition.adesignaward.com/138867
Media Showcase: https://www.designnewsroom.com/!138867
Laureate Profile: https://designers.org/d/318524
Further Information from the Laureate: https://packagingoftheworld.com/2021/06/allys-coffee-house.h

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Allys Coffee Packaging
Function: Coffee Packaging
Category: Packaging Design
Discipline: Communication Design
Industry: Packaging & Retail, Branding & Advertising and Manufacturing
Colors: Brown, Hot Pink, Indian Red, Pale Violet Red and Dark Red
Images: 5
Client: Allys Coffee House

The Recognition

Laureate: Meghana Reddy
Country: United States of America
Recognition: Bronze A' Design Award
Edition: 2021 - 2022
Design ID: #138867

Credits

Image Credits: Designer Meghana Reddy, Allys Coffee House, 2021.

Design Details

Unique Properties: What makes the product unique from the other products in the market is, the fact that it isn't the usual coffee packaging design, the illustrations of the design were hand-painted and printed on sustainable and reusable packaging.
Inspiration: When the brand reached out with the concept, the idea was to come up with the most unique design for a coffee bag. It was important to make sure the consumers got a taste of different cultures through the fresh earthy visuals. The trees and vines in Bali and the sunset over Chichen Itza in Mexico inspired the unconventional illustrations that were hand-painted on the packaging. The concept and design are faithful to the Balinese and Mexican styles, with their simplicity and a minimalistic yet vibrant color palette.
Research: It was vital to start with a lot of online research about the Balinese and Mexican cultures. This research helped in staying true and authentic to the design. The goal wasto achieve marketing objectives by effectively communicating the personality or function of a consumer product and generating a sale. The most important step was the briefing stage. It is the most crucial stage because it is the first step and it it vital to gather all the right information in order o avoid going in the wrong direction in terms of design, look and feel. It acts as a roadmap where the most important aspect here is the clients feedback and input.
Challenge: One of the most important parts of packaging design is color. Consumers are more likely to recognize a box or product by its color followed by thevisual element. It was challenging to find the right balance between to two. The visual design as well as the vibrant colors needed to complement each other in a way that stood strong.
Realization and Technology: Reusable, sustainable, and eco-friendly paper bags that were made from natural resources, such as seaweed and hemp.
Operation and Interaction: Flat Bottom Coffee Pouch Bag with One Way Degassing Valve and Pull Tab Zipper. The tab needs to be pulled first to unlock the zipper. Once the bag is open, use the product as needed and squeeze the zipper to seal the bag after use. The bag is flat bottom and stands up steady. The degassing valve keeps the coffee dry and fresh. The bag's interior is made up of a high barrier three-layer lamination, which is non-toxic and odorless and obtains food-grade certifications. It is high-quality and environment protective.
Project Duration and Location: This project started in September 2019 and was launched and sold in multiple stores across South India in March 2020
Specifications: Hold 8 oz (0.5lb) coffee ground or bean - Volume may vary depending on the fineness of ground coffee; One Way Degassing Valve, Resealable zipper, Flat Bottom for better Shape. Dimensions: 19.5 cm (7.7 in) height x 12.5 cm (4.9 in) length x 6 cm (2.36 in) width
Keywords: #packaging #packagingdesign #illustration #coffee #coffeepackaging #art #painting #visualartist