Press Release
Bronze A' Design Award in Toys, Games and Hobby Products Design Goes to Dastbaf Board Game by Mahdokht Rezakhani
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Mahdokht Rezakhani for toys, games and hobby products design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Toys, Games and Hobby Products Design category for Dastbaf Board Game by Mahdokht Rezakhani, designed for Houpaa Publication. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Dastbaf Board Game
The Persian carpet is the most significant aspect of Persian culture. The initial design idea for a board game on a carpet weaving theme originated from the visual principles of Persian miniatures. Illustrations follow the symbolism and abstraction in Persian carpet design as they allow players to interact with each other and brake into the game story. Player boards are specific cities in Iran that are the most recognized for their handmade carpets. Color diversity and dancing motifs surrounding a part of a carpet are considered in the package illustration to empower the visual identity.
About Mahdokht Rezakhani
Mahdokht Rezakhani is a graphic designer and visual artist whose work seamlessly blends creativity and research. With a strong foundation in design principles, she leverages her studies to create visually striking and culturally relevant designs. Her artworks, characterized by a unique fusion of traditional and modern elements, showcase her passion for exploring various artistic mediums and her ability to push creative boundaries.
Award Record
Mahdokht Rezakhani is a winner of 1 A' Design Award, including this recognition.
About the A' Toys, Games and Hobby Products Design Award
The A' Toy Design Award is an international toy design competition recognizing good toy designs by best toy designers, manufacturers and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to toy designers, game studios, industrial designers and hobby product manufacturers from all countries. Entries typically include dolls, action figures, board games, puzzles, plush toys and educational toys. Awarded toy designs are published at https://designers.org/design-category/toy
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/141214
- A' Design Award Page: https://competition.adesignaward.com/141214
- Media Showcase: https://www.designnewsroom.com/!141214
- Laureate Profile: https://designers.org/d/332109
- Further Information from the Laureate: https://www.behance.net/gallery/120173013/player-board-persi
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Dastbaf Board Game
- Function
- Board Game
- Category
- Toys, Games and Hobby Products Design
- Discipline
- Industrial Design
- Industry
- Kids
- Colors
- Peru, Dark Salmon, Wheat, Indian Red and Tan
- Images
- 5
- Client
- Houpaa Publication
The Recognition
- Laureate
- Mahdokht Rezakhani
- Country
- Switzerland
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #141214
Design Details
- Unique Properties
- The product is a board game on carpet weaving theme. The visual identity follows the common symbolism and abstraction in Persian carpet design to allow players to interact with each other and brake into the game story. The product name, Dastbaf, comes after the common Persian title that specifies handmade rugs.
- Inspiration
- The Persian carpet is one of the most significant aspects of Persian culture. As the game theme was carpet weaving, I started studying different design styles, modifying them to reconcile the game's rules, and taking advantage of the abstract visual alphabet. Player boards are specific cities in Iran that are the most recognized for their handmade carpets. I integrated both common motifs in the area and the most remarkable architectural symbol of the region to characterize a city as a player.
- Research
- I studied books on Persian geometry and motif styles. I also considered articles on the impact of geographical location on carpet design changes. Searching through websites introducing Persian carpets also helped to enrich my knowledge in this field.
- Challenge
- The most challenging part of the design was defining a central playboard in which players could separate their actions into the two main processes of the game. I described an octagonal-shaped board including five arched structures (for five players) and considered day and night features in the illustration to direct players' actions in different playing processes and evoke the visual atmosphere of an old Persian Bazaar.
- Realization and Technology
- Adobe Illustrator, Adobe Photoshop, and Adobe Fresco software
- Operation and Interaction
- The first etudes were designed based on the initial prototype by the game development team. Followed by several playtests, concepts illustrated and developed after numerous playtest sessions to ensure functional and atheistic aspects of the game's components.
- Project Duration and Location
- The project started in November 2020 in Tehran and finished in May 2021.
- Specifications
- Package dimension: 30 cm * 30 cm * 6.5 cm
- Keywords
- Persian design, board game illustration, carpet design, Persian illustration,
