Press Release
Leung MukChi Receives the A' Design Award for In Chali Artistic Communication of Brand Content in Event and Happening Design
Leung MukChi recognized for event and happening design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that In Chali Artistic Communication of Brand Content by Leung MukChi, designed for Shenzhen Endess3 Culture Communication Co., Ltd, has been granted the A' Design Award in the Event and Happening Design category. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About In Chali Artistic Communication of Brand Content
In Chali is an immersive interactive exhibition created for the tea drink brand Chali. The exhibition takes tea as its theme and presents Chinese mountains, rivers, plants and tea leaves through digital projection and touch sensitive installations. Visitors move through the space and experience the landscape in an immersive way. A fragrance system releases the scent of tea, so the exhibition is perceived through sight, sound and smell. The design joins tea culture, visual art and the brand concept in one continuous journey.
About Leung MukChi
Leung MukChi is a brand designer and digital art designer. He founded and as the creative director of Shenzhen Endless3 Culture Communication Co., Ltd /STUDIO3.Team. STUDIO3.Team is a comprehensive creative agency focus on brand image, dynamic design, installation art and immersive interaction, taking the surreal oriental artistic as the design concept, explores the possibility of art and business through interdisciplinary synergy.
Award Record
This recognition makes Leung MukChi a winner of 2 A' Design Awards. The awards were granted in the 2022 - 2023 edition of the A' Design Award & Competition.
About the A' Event and Happening Design Award
The A' Event Design Award is an international event design competition recognizing good event designs by leading event designers and organizers worldwide. It is organized within the A' Design Award & Competition and is open to event designers, corporate event planners, wedding planners and festival organizers from all countries. Typical entries include trade fairs, award ceremonies, festivals, conferences, exhibitions and concerts. The awarded event designs are published at https://designers.org/design-category/event
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/142353
- A' Design Award Page: https://competition.adesignaward.com/142353
- Media Showcase: https://www.designnewsroom.com/!142353
- Laureate Profile: https://designers.org/d/333535
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- In Chali Artistic Communication of Brand Content
- Function
- Artistic Communication of Brand Content
- Category
- Event and Happening Design
- Discipline
- Service Design
- Industry
- Branding & Advertising and Arts
- Colors
- Black, Dark Slate Gray, Olive Drab, Forest Green and Dark Olive Green
- Images
- 5
- Client
- Shenzhen Endess3 Culture Communication Co., Ltd
The Recognition
- Laureate
- Leung MukChi
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #142353
Design Details
- Unique Properties
- This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
- Inspiration
- With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
- Research
- The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
- Project Duration and Location
- May 20, 2021 at K11 in Guangzhou, Guangdong, China
- Keywords
- Digital media art, Projection mapping, Motion design, Somatosensory interaction.
