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Press Release

DesignNewswire · COMO, Italy ·

Traces Of Zero Calendar by Shilushi Inc. Is Granted the Golden A' Design Award in Art and Stationery Supplies Design

Shilushi Inc. acknowledged for art and stationery supplies design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the Golden A' Design Award in the Art and Stationery Supplies Design category for Traces Of Zero Calendar by Shilushi Inc.. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

What the Golden A' Design Award Means

The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

More About Traces Of Zero Calendar

One card can be used as two-month calendar on both sides. Zero shaped frame is embossed with dates, and the thin paper inside the frame is Pachika paper which becomes translucent by hot stamping. Taking advantage of its characteristics, the minute and delicate realism of nature and the living world that are often overlooked was extracted. Those throw at you that seeing the world from viewpoint of Zero, that's with your clear eyes, will help you to find clues to a better world. Although it's a small desk calendar, it has a dynamic axis goes back and forth between micro and macro perspectives.

About Shilushi Inc.

Tokyo based design agency is established in 2015. Through the graphic design and branding, such as package for foods, confectionary, cosmetics, sales catalogs, movie and exhibition posters, VI, CI, includes web design and advertising, they have been making efforts to bring out unique individuality of clients, offer solution for corporate identity and brand innovation. Their approach is deep observing logically and various aspects in an issue, bring out purified one from a project they work on. It makes visual communication resonant with our society, it is the essence and main purpose of graphic designing, bear the role of making comfortable human society as well.

Award Record

This recognition makes Shilushi Inc. a winner of 1 A' Design Award.

About the A' Art and Stationery Supplies Design Award

The A' Art Supplies Design Award is an international industrial design competition recognizing best art supplies by leading brands and manufacturers worldwide. It is organized within the A' Design Award & Competition and is open to art supplies designers, stationery designers, industrial design studios and art supplies brands from all countries. Typical entries include brushes, paints, sketchbooks, pencils, pastels and easels. The awarded art supply designs are published at https://designers.org/design-category/art-supplies

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Traces Of Zero Calendar
Function
Calendar
Category
Art and Stationery Supplies Design
Discipline
Industrial Design
Industry
Packaging & Retail and Arts
Colors
Light Steel Blue, Gainsboro, Light Gray, Light Slate Gray and Alice Blue
Images
5

The Recognition

Laureate
Shilushi Inc.
Country
Japan
Recognition
Golden A' Design Award
Edition
2022 - 2023
Design ID
#143113

Credits

Team
Emi Kawasaki, Yui Kadota, Satoka Araseki, Takanori Nezu, Daisuke Kodama and Shinohara Shiko Ltd.
Image Credits
All image: Photographer Naohiro Isshiki

Design Details

Unique Properties
One calendar card can be used as two-month calendar on both sides. The inner parts of 0 frame that the light pass through, the pattern appears by hot stamping process on PACHIKA paper. It was manually sandwiched between thick white paper frame cut out to 0. The inclination of frame 0 is the same as the earth's axis, in addition, marked the new moon and the full moon on an orbit traces 0. Going back and forth between micro and macro perspectives is another side of appreciation of this calendar.
Inspiration
The world is now at a crossroads, we are holding the same problem and thinking what we should do now for the future. How can human live better in harmony with Living things on the earth? If you focus carefully on a living thing around you from the viewpoint of ZERO, you can see the traces of life that continue evolving while repeating the purification process unnoticeably but quite dynamically moment to moment. Looking at the world with your clear eyes is one way to find clues to a better world.
Challenge
As for hot stamping process for inner parts, experimental testing was repeated to raise its quality. At the first, all six pieces of pattern are pressed together on large sized paper, but it was ineffective because of weakness of stamping pressure. For this reason, they chose the time-consuming work of pressing one by one. It's no exaggeration to say that skills of technical experts, extensive knowledge and quality of craftsmanship made this calendar even more attractive.
Realization and Technology
PACHIKA paper is one of the unique fine papers that it becomes translucent by hot stamping. Letters, logos and simple patterns are often used in this effect as designs. Their challenge is not to use this effect to "draw" the detailed and delicate realism of nature and the living world that is difficult to see with the naked eye, but to "extract" them as they are by taking advantage of the characteristics of paper.
Operation and Interaction
Each calendar cards are inserted in a slit of wooden cube. By natural light, home lightings as well, it penetrates inside of 0-frame then patterns appear. Sensuous appearances combine solid white and organic inner pattern attract your attention for observation. And furthermore, you will immerse yourself in deep thoughts for a while. It is also as a part of the interior object, people will have enjoyment of replacing each calendar card seasonally.
Project Duration and Location
Their originative calendars has been gifted to their clients and business partner on every beginning of the year since the company established 2015. It is the tool that not only expressing gratitude, but also calling to mind the pure delight, fun and enjoyment of creative design.
Specifications
Package dimensions: W126mm x D166mm x H36mm. Calendar cards within W120mm x H160mm. Wood stand: 30mm cube. (Slit angle: 90 degrees Depth: 25mm)
Keywords
calendar, desk calendar, laser cut, hot stamping, light, translucent, trace, white paper, zero, earth's axis, orbit, japan

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