Skip to content

Press Release

DesignNewswire · COMO, Italy ·

A' Design Award in Graphics, Illustration and Visual Communication Design Goes to Lucky Tiger Welcomes New Year Illustration by Hsiao Yun Tseng

The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Hsiao Yun Tseng for graphics, illustration and visual communication design

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ Lucky Tiger Welcomes New Year Illustration by Hsiao Yun Tseng, designed for Kiwifruit Kiwi World, has been granted the A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Lucky Tiger Welcomes New Year Illustration

Lucky Tiger Welcomes New Year combines zodiac signs with traditional Chinese paper-cut elements, making the design look like looking out from a window frame, while auspicious animals roll gold coins outside, as if bringing wealth. The overall use of spring-like colors, abandoning the traditional red color, and adding a lot of flowers and plants, because the pronunciation of flowers and fortune is similar (in Chinese-speaking areas), it seems that this year has good luck for fortune.

About Hsiao Yun Tseng

HsiaoYun Tseng was born in 1981, currently living in New Taipei, Taiwan, engaged in illustration and design related work. Use computer graphics to draw curves bit by bit and find a unique way of creation. Good at gorgeous, romantic, oriental painting style, trying to create a strange world. Won Hiii Illustration 2014 "Excellence Award"; 2015 Greater China Illustration Awards "Excellence Award"; iJUNGLE ILLUSTRATION AWARDS 2022 "Self-improvement Merit Award" and other awards.

Award Record

Hsiao Yun Tseng is a winner of 1 A' Design Award, including this recognition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

###

Fact Sheet

The Work

Project
Lucky Tiger Welcomes New Year Illustration
Function
Illustration
Category
Graphics, Illustration and Visual Communication Design
Discipline
Communication Design
Industry
Branding & Advertising and Arts
Colors
Sky Blue, Silver, Gold, Goldenrod and Light Sea Green
Images
5
Client
Kiwifruit Kiwi World

The Recognition

Laureate
Hsiao Yun Tseng
Country
Taiwan (China)
Recognition
A' Design Award
Edition
2022 - 2023
Design ID
#143761

Credits

Image Credits
Illustration Hsiao Yun Tseng 2022.

Design Details

Unique Properties
The Chinese zodiac combines traditional Chinese paper-cutting as elements, adopts novel colors to escape the traditional red system, and focuses on the image of spring, and integrates a large number of flowers and plants to imply the concept of "Harvest", indicating to make a fortune!!
Inspiration
Originating from traditional Chinese festivals, it celebrates the beginning of the year, and uses the zodiac represented by the year as the auspicious beast, symbolizing good luck, bringing good luck and wealth to everyone, and sending good blessings to everyone.
Research
New Year's blessing is a traditional custom, using the combination of zodiac signs and illustrations to convey good luck and maintain the value of the custom.
Challenge
Combine the image of a tiger with the concept of paper-cutting, simplify the shape but have richness, and match some traditional festive elements, so that the whole integrates modern and traditional aesthetics
Realization and Technology
Illustrator software rendering, combined with photoshop image material synthesis. Digital printing is adopted to faithfully present the performance of the illustration itself.
Operation and Interaction
It is printed with auspicious symbols, so that those who receive blessings can feel it, so as to get good luck!!
Project Duration and Location
Draw in January 2022, complete in February 2022, and send a postcard to congratulate
Specifications
Postcard: 105mm x 148mm 400P thick card Spring Festival couplet: 150mm x 150mm Red Packet: 95mm x 90mm
Keywords
New Years, festivals, greeting cards, blessings, red envelopes, zodiac signs, tigers, paper-cuts, illustrations

Good Design Deserves Great Recognition

Nominate Your Work for the A' Design Award.

Nominate