Lucky Tiger Welcomes New Year Illustration by Hsiao Yun Tseng is a highly esteemed winner of the very prestigious 2023 A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
IronGraphic· 2023
Lucky Tiger Welcomes New Year Illustration
Client: Kiwifruit Kiwi World
A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #143761The Design
About Lucky Tiger Welcomes New Year Illustration
Lucky Tiger Welcomes New Year combines zodiac signs with traditional Chinese paper-cut elements, making the design look like looking out from a window frame, while auspicious animals roll gold coins outside, as if bringing wealth. The overall use of spring-like colors, abandoning the traditional red color, and adding a lot of flowers and plants, because the pronunciation of flowers and fortune is similar (in Chinese-speaking areas), it seems that this year has good luck for fortune.
The Recognition
About the A' Design Award
Lucky Tiger Welcomes New Year Illustration is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Lucky Tiger Welcomes New Year Illustration is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Lucky Tiger Welcomes New Year Illustration is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Grand Interview
Your innovative fusion of zodiac symbolism with traditional Chinese paper-cut elements in Lucky Tiger Welcomes New Year Illustration creates a striking visual narrative - could you walk us through the creative journey that led to this unique artistic approach?
因為向量的特性偏色塊的呈現，而去融合剪紙的特性，並運用自己擅長的漸層效果，使創作有了屬於自己的風格特色。Because of the characteristics of vectors, the color blocks are presented, and the characteristics of paper cutting are integrated, and the gradient effect that I am good at is used to give the creation its own style.
The spring-like color palette in Lucky Tiger Welcomes New Year Illustration diverges beautifully from traditional red New Year designs - what inspired this fresh interpretation of cultural celebration, and how does it enhance your message of prosperity?
主要想表現出迎接春天，新的開始的概念，春天的百花盛開的氣象，如同新年般的好意象。The main idea is to express the concept of welcoming spring and a new beginning. The scene of flowers blooming in spring is a good image like the New Year.
How did your expertise in vector illustration and Bezier curves specifically contribute to achieving the delicate balance between modern aesthetics and traditional paper-cut artistry in Lucky Tiger Welcomes New Year Illustration?
剪紙的特性讓我在此次的創作中更懂的簡化造型，讓主體的形態的辨識度更好也比較富有逗趣性。The characteristics of paper cutting allowed me to better simplify the shape in this creation, making the shape of the subject more recognizable and more interesting.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Chinese zodiac combines traditional Chinese paper-cutting as elements, adopts novel colors to escape the traditional red system, and focuses on the image of spring, and integrates a large number of flowers and plants to imply the concept of "Harvest", indicating to make a fortune!!
- Dimensions & Packaging
- Postcard: 105mm x 148mm 400P thick card
Spring Festival couplet: 150mm x 150mm
Red Packet: 95mm x 90mm - Tags
- New Years, festivals, greeting cards, blessings, red envelopes, zodiac signs, tigers, paper-cuts, illustrations
- Production Technology
- Illustrator software rendering, combined with photoshop image material synthesis.
Digital printing is adopted to faithfully present the performance of the illustration itself. - Design Challenge
- Combine the image of a tiger with the concept of paper-cutting, simplify the shape but have richness, and match some traditional festive elements, so that the whole integrates modern and traditional aesthetics
- Research
- New Year's blessing is a traditional custom, using the combination of zodiac signs and illustrations to convey good luck and maintain the value of the custom.
- Inspiration
- Originating from traditional Chinese festivals, it celebrates the beginning of the year, and uses the zodiac represented by the year as the auspicious beast, symbolizing good luck, bringing good luck and wealth to everyone, and sending good blessings to everyone.
- Project Duration
- Draw in January 2022, complete in February 2022, and send a postcard to congratulate
- Operation Flow
- It is printed with auspicious symbols, so that those who receive blessings can feel it, so as to get good luck!!
- Patents
- Copyrights belong to Hsiao Yun Tseng,2022
- Image Credits
- Image #1 : Illustration Hsiao Yun Tseng 2022.
Image #2 : Illustration Hsiao Yun Tseng 2022.
Image #3 : Illustration Hsiao Yun Tseng 2022.
Image #4 : Illustration Hsiao Yun Tseng 2022.
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