Press Release
Q Sky Pilates Brand Identity by Yuanyuan Yang Receives the A' Design Award in Graphics, Illustration and Visual Communication Design
Yuanyuan Yang recognized for graphics, illustration and visual communication design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Graphics, Illustration and Visual Communication Design category for Q Sky Pilates Brand Identity by Yuanyuan Yang, designed for Q Sky. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Q Sky Pilates Brand Identity
Q Sky Pilates is a brand identity created for a Pilates studio. The letter Q is drawn as a bird flying freely in the sky, linking the studio name to a feeling of lightness, freedom and relaxation. The single letter works as an independent graphic, and the same letter stays consistent with the type used for the full brand name. The identity is applied to space signage, sportswear, water cups and membership cards, produced with digital printing, silk screen printing and embroidery. Colour accuracy on each material was carefully controlled.
Award Record
With this recognition, Yuanyuan Yang is a winner of 1 A' Design Award.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/144502
- A' Design Award Page: https://competition.adesignaward.com/144502
- Media Showcase: https://www.designnewsroom.com/!144502
- Laureate Profile: https://designers.org/d/337154
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Q Sky Pilates Brand Identity
- Function
- Brand Identity
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Ghost White, Gainsboro, Cornflower Blue, Light Gray and Sky Blue
- Images
- 5
- Client
- Q Sky
The Recognition
- Laureate
- Yuanyuan Yang
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #144502
Credits
- Image Credits
- Design，Feng Lei，2022
Design Details
- Unique Properties
- The visual image visualizes the first letter "Q" in English through associative language, like a bird flying freely in the sky, so as to echo the pleasant feeling conveyed by the Qingkong brand and Pilates; when the letter "Q" is presented independently , is a flying bird, and when the brand name is fully expressed, the overall font can still achieve a high degree of uniformity.
- Inspiration
- Pilates brings a sense of lightness, freedom and relaxation, as well as the imaginary of the sky in the name. Therefore, the combination of flying birds and the brand's initial letter "Q" can be used as an independent graphic without excessive design and destruction. The font tone of the overall name.
- Research
- Using intuitive visual effects, people perceive industry attributes and a relaxed atmosphere.
- Challenge
- There is not much challenge, mainly because of the test of the fineness of the color on different carriers and the craftsmanship during the application process.
- Realization and Technology
- Mainly used in space signs and sportswear, water cups, membership cards and other carriers, the technology used is mainly digital printing, silk screen printing, embroidery.
- Operation and Interaction
- It is mainly based on the physical space display, and the requirements for color and lighting are relatively high, which will be related to people's associations with nature and the sky when they see the logo or visual image.
- Project Duration and Location
- Starting in March 2022, the space will be imported in May, and the items will be produced in August. It will officially open on October 1.
- Specifications
- Size according to specific object application
- Keywords
- Pilates, sports, fitness, sky, bird
