Press Release
Qichao An Is Honored with the A' Design Award for Gojaming Juice Packaging in Packaging Design
Qichao An honored for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Gojaming Juice Packaging by Qichao An, designed for Mornice Brand Design, has been granted the A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Gojaming Juice Packaging
Gojaming is a packaging design for a range of freshly squeezed fruit juices. The packaging consists of a PET bottle with an applied label, measuring 70 mm in width, 35 mm in depth and 200 mm in height. Elements of the Gojaming logo are expanded and used as the main visual of the whole package, forming a unified brand identity. The range has three flavors, and each flavor is given a different color that matches the related fruit. The colors and the fruit elements help consumers identify each flavor quickly.
About Qichao An
Qichao An is an internationally recognised graphic designer and visual communication specialist whose work bridges Eastern visual philosophy with contemporary global aesthetics. With more than fifteen years of professional experience across China and the United States, he has led branding, packaging, and digital design projects for clients ranging from blue-chip corporations to culture-driven organisations. An is known for a rigorous, research-based approach that integrates visual storytelling, user experience, and commercial strategy.
Award Record
This recognition makes Qichao An a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/144508
- A' Design Award Page: https://competition.adesignaward.com/144508
- Media Showcase: https://www.designnewsroom.com/!144508
- Laureate Profile: https://designers.org/d/334899
- Further Information from the Laureate: http://www.zhiansheji.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Gojaming Juice Packaging
- Function
- Juice Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Coral, Yellow Green, Antique White, Crimson and Indian Red
- Images
- 5
- Client
- Mornice Brand Design
The Recognition
- Laureate
- Qichao An
- Country
- United States of America
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #144508
Credits
- Image Credits
- Designer:Qichao An,2021.
Design Details
- Unique Properties
- Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
- Inspiration
- The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
- Research
- Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
- Challenge
- How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
- Realization and Technology
- Label plus PET bottle
- Operation and Interaction
- The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
- Project Duration and Location
- The project started in September, 2021
- Specifications
- Width 70 mm x Depth 35 mm x Height 200 mm
- Keywords
- Branding, Packaging,Juice,Colorful,Beverage
