Yichun Lin Is Honored with the Bronze A' Design Award for Taichung Public Library Brand Identity in Graphics, Illustration and Visual Communication Design

Yichun Lin honored for graphics, illustration and visual communication design by the international grand jury of the 2022 - 2023 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Taichung Public Library Brand Identity by Yichun Lin, designed for Yichun Lin Design, has been granted the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category. The result belongs to the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

About Taichung Public Library Brand Identity

As the first building in Taiwan to combine an art museum and a library, the creation of the branding system of Taichung Public Library focus on the fusion of nature and civilization. The design philosophy emphasizes the seamless integration of modern architecture with natural elements and aims to evoke a sense of freshness and inquisitiveness. The branding system fosters an atmosphere that encourages visitors to delve into the diverse cultural experiences the Library offers and enjoy the balance between contemporary civilization and the tranquility of the forest.

About Yichun Lin

Yichun Lin, a Taiwanese designer, excels at conveying her distinctive perspectives through painting and design. Based in New York, she operates as an independent designer and boasts a decorated career, having received several esteemed awards such as the Graphic Design USA, C2A, MUSE Creative Awards, VEGA Awards, and CQ Awards. Lin's artwork offers unparalleled insights and expressions on life and culture, characterized by daring hues, an adventurous spirit, and an inexhaustible passion for the arts and design.

Award Record

This recognition makes Yichun Lin a winner of 1 A' Design Award.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. It is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Typical entries include logos, posters, infographics, brochures, packaging designs and business cards. The awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/145496
A' Design Award Page: https://competition.adesignaward.com/145496
Media Showcase: https://www.designnewsroom.com/!145496
Laureate Profile: https://designers.org/d/329955
Further Information from the Laureate: https://tinyurl.com/2f95th6d

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Taichung Public Library Brand Identity
Function: Brand Identity
Category: Graphics, Illustration and Visual Communication Design
Discipline: Communication Design
Industry: Branding & Advertising and Arts
Colors: Black, Dark Slate Gray, Light Slate Gray, Silver and Dark Gray
Images: 5
Client: Yichun Lin Design

The Recognition

Laureate: Yichun Lin
Country: United States of America
Recognition: Bronze A' Design Award
Edition: 2022 - 2023
Design ID: #145496

Credits

Image Credits: Photographer Keith Camiller, 2017 Photographer Ryunosuke Kikuno, 2020 Photographer Gabriel Sollmann, 2018 Photographer Aarón Blanco Tejedor, 2017

Design Details

Unique Properties: The designer uses graphics in blocks as the primary design element, incorporating books and the Chinese character "Chung", and aligning with the building's square design. The Logo's undulating pattern suggests flexibility, like diving into an ocean of books. Green represents nature and growth, fitting with the Library's mission. Meanwhile, the black block provides visual contrast and suggests stability and authority, reflecting the Library's role as a reliable source of knowledge.
Inspiration: The design was inspired by the concept of "Library in the Park, Art Museum in the Forest". The brand system focuses on the fusion of "nature" and "civilization". The Logo draws inspiration from books and the Chinese character "Chung" from Taichung. The architectural appearance was also a source of inspiration, with the Library standing tall amidst the forest, blending natural and cultural elements. It allows one to experience the influence of modern civilization while being surrounded by the pristine nature of the woods.
Research: The black block is strategically placed on the upper side of the Logo, where the Library's position is relative to the park. The Chinese wordmark is set in Noto Sans, while the English wordmark uses Avenir. To ensure visual consistency and alignment with the Logo, the designer modified the proportion and details of the wordmark. The block-shaped graphic element is carefully integrated with the library building's square design, emphasizing the relationship between the brand and its physical space.
Challenge: As the Library's anticipated opening is still several years away in 2025, the designer faces the challenge of limited information to inform the design process. This lack of data poses significant difficulties and requires the designer to think creatively and imaginatively to craft a design that accurately captures the essence and identity of the Library. Additionally, the designer must remain adaptable to any changes that may arise in the intervening years, ensuring that the final design remains relevant and effective upon the Library's opening.
Realization and Technology: All the graphics were created and designed with Adobe Illustrator and Photoshop.
Operation and Interaction: The wordmark can be customized and used as exterior signage, depending on the branch name. The Logo can be applied to the library merchandise. With the extension of the graphic units and color palette, identification can be present on various products and official documents with the system.
Project Duration and Location: December 2020 to January 2021, Taiwan
Specifications: Minimum size of logo: 35mm x 6.5mm
Keywords: Visual Identity, Logo, Branding, Graphics, Printed Matter