Taichung Public Library Brand Identity by Yichun Lin is a highly esteemed winner of the very prestigious 2023 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
BronzeGraphic· 2023
Taichung Public Library Brand Identity
by Yichun Lin
Client: Yichun Lin Design
Bronze A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #145496The Design
About Taichung Public Library Brand Identity
As the first building in Taiwan to combine an art museum and a library, the creation of the branding system of Taichung Public Library focus on the fusion of nature and civilization. The design philosophy emphasizes the seamless integration of modern architecture with natural elements and aims to evoke a sense of freshness and inquisitiveness. The branding system fosters an atmosphere that encourages visitors to delve into the diverse cultural experiences the Library offers and enjoy the balance between contemporary civilization and the tranquility of the forest.
The Recognition
About the Bronze A' Design Award
Taichung Public Library Brand Identity is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Taichung Public Library Brand Identity is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Taichung Public Library Brand Identity splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The main principle of my design is the fusion of nature and civilization. The concept was inspired by the idea of a "Library in the Park, Art Museum in the Forest," where the brand identity reflects the harmonious blend of modern architecture and the surrounding natural environment. The inspiration stems from the architectural form of the building and its connection to nature, symbolizing knowledge amidst tranquility.
What has been your main focus in designing this work? Especially what did you want to achieve?
My main focus was to create a design that is both modern and rooted in its environment. I wanted to achieve a visual identity that reflects the dual nature of the library as a place for knowledge and artistic expression. I aimed to ensure that the branding would remain timeless and flexible enough to adapt to future changes while staying true to the library's core mission.
What are your future plans for this award winning design?
For this award-winning design, I plan to continue developing the brand identity across various applications as the library project progresses. The design will be adapted for signage, merchandise, and further communications once the library opens in 2025. My goal is to ensure that the identity remains strong and relevant as it evolves with the library’s physical space and its community.
Grand Interview
Your innovative fusion of nature and civilization in the Taichung Public Library Brand Identity beautifully bridges contemporary architecture with natural elements - could you elaborate on how this conceptual balance influenced your specific design choices for the visual system?
The Taichung Public Library Brand Identity blends nature and civilization by reflecting both the building’s modern architecture and its connection to the surrounding park. This balance influenced my design choices, like using clean, structured lines alongside flowing, organic shapes in the logo. I wanted the visuals to represent the library’s role as a peaceful yet vibrant place where knowledge and community come together. The combination of these elements creates a brand that feels both modern and grounded in its natural environment.
The undulating pattern in Taichung Public Library Brand Identity's logo suggests a fascinating metaphor of diving into an ocean of books - what inspired you to create this fluid movement within the otherwise structured block-based design elements?
The flowing pattern in the logo was inspired by the idea of diving into an ocean of books, representing the endless possibilities of knowledge. I wanted to soften the structured, blocky elements to make the design feel more dynamic and engaging. This fluid movement captures the excitement of discovery and learning while still connecting to the library’s modern, architectural style. It’s a way to visually reflect the library’s purpose as a space for exploration.
How did the challenge of designing Taichung Public Library Brand Identity for a building that won't open until 2025 impact your creative process, and what strategies did you employ to ensure the design would remain relevant and meaningful upon completion?
Designing for a building that isn’t open yet meant creating something timeless and adaptable. I focused on a design rooted in the library’s mission and its architectural features, ensuring it would stay relevant over the years. I also made the branding flexible enough to grow with the library, allowing it to evolve if needed. This way, the design stays meaningful even as the library itself takes shape.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The designer uses graphics in blocks as the primary design element, incorporating books and the Chinese character "Chung", and aligning with the building's square design. The Logo's undulating pattern suggests flexibility, like diving into an ocean of books. Green represents nature and growth, fitting with the Library's mission. Meanwhile, the black block provides visual contrast and suggests stability and authority, reflecting the Library's role as a reliable source of knowledge.
- Dimensions & Packaging
- Minimum size of logo: 35mm x 6.5mm
- Tags
- Visual Identity, Logo, Branding, Graphics, Printed Matter
- Production Technology
- All the graphics were created and designed with Adobe Illustrator and Photoshop.
- Design Challenge
- As the Library's anticipated opening is still several years away in 2025, the designer faces the challenge of limited information to inform the design process. This lack of data poses significant difficulties and requires the designer to think creatively and imaginatively to craft a design that accurately captures the essence and identity of the Library. Additionally, the designer must remain adaptable to any changes that may arise in the intervening years, ensuring that the final design remains relevant and effective upon the Library's opening.
- Research
- The black block is strategically placed on the upper side of the Logo, where the Library's position is relative to the park. The Chinese wordmark is set in Noto Sans, while the English wordmark uses Avenir. To ensure visual consistency and alignment with the Logo, the designer modified the proportion and details of the wordmark. The block-shaped graphic element is carefully integrated with the library building's square design, emphasizing the relationship between the brand and its physical space.
- Inspiration
- The design was inspired by the concept of "Library in the Park, Art Museum in the Forest". The brand system focuses on the fusion of "nature" and "civilization". The Logo draws inspiration from books and the Chinese character "Chung" from Taichung. The architectural appearance was also a source of inspiration, with the Library standing tall amidst the forest, blending natural and cultural elements. It allows one to experience the influence of modern civilization while being surrounded by the pristine nature of the woods.
- Project Duration
- December 2020 to January 2021, Taiwan
- Operation Flow
- The wordmark can be customized and used as exterior signage, depending on the branch name. The Logo can be applied to the library merchandise. With the extension of the graphic units and color palette, identification can be present on various products and official documents with the system.
- Team Members
- Art Director: Yichun Lin
- Image Credits
- Photographer Keith Camiller, 2017
Photographer Ryunosuke Kikuno, 2020
Photographer Gabriel Sollmann, 2018
Photographer Aarón Blanco Tejedor, 2017
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