Press Release
Bannou Raincoat by Bywater Goodie Inc. Is Granted the Silver A' Design Award in Fashion, Apparel and Garment Design
Bywater Goodie Inc. honored for fashion, apparel and garment design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Bannou Raincoat by Bywater Goodie Inc., designed for Bywater, has been granted the Silver A' Design Award in the Fashion, Apparel and Garment Design category, A' Design Award & Competition has announced. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Silver A' Design Award Means
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
More About Bannou Raincoat
The all-weather versatile coat is a design masterpiece that perfectly balances functionality and style. It boasts impressive features such as water resistance, breathability, and windproof properties, making it suitable for any weather condition. The use of high-quality materials gives it a luxurious texture that is perfect for formal events, yet it can also be dressed down for a casual look by adding or removing the detachable hood. The traditional silhouette with modern accents is a timeless design that can be worn in any setting, including the business scene.
About Bywater Goodie Inc.
We have launched an apparel brand for anglers, which is still rare in Japan. Through fashion items, I would like to help spread the wonderful culture of "fishing" that enriches our lives and make it more accessible to the world. Our products are designed not only to be worn stylishly at fishing spots, but also to be worn in the city and at the office with a design that does not appeal fishing too much. We will create such products.
Award Record
With this recognition, Bywater Goodie Inc. is a winner of 1 A' Design Award.
About the A' Fashion, Apparel and Garment Design Award
The A' Fashion Design Award is an international fashion design competition recognizing good fashion designs by best fashion designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to fashion designers, apparel designers, garment designers and textile designers from all countries. Typical entries include runway collections, dresses, suits, skirts, outerwear and jackets. The awarded fashion designs are published at https://designers.org/design-category/fashion
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/146138
- A' Design Award Page: https://competition.adesignaward.com/146138
- Media Showcase: https://www.designnewsroom.com/!146138
- Laureate Profile: https://designers.org/d/338714
- Further Information from the Laureate: https://bit.ly/3NpKiM9
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Bannou Raincoat
- Function
- Raincoat
- Category
- Fashion, Apparel and Garment Design
- Discipline
- Fashion Design
- Industry
- Fashion
- Colors
- Light Gray, Dark Slate Gray, Black, Dark Gray and Dim Gray
- Images
- 5
- Client
- Bywater
The Recognition
- Laureate
- Bywater Goodie Inc.
- Country
- Japan
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #146138
Credits
- Team
- Hideyuki Kishihara
- Image Credits
- Photo:Shohei Yoshida Video:Ion Yamazaki Model:Riley Eusden
Design Details
- Unique Properties
- The name of the coat "Bannou" means versatility in Japanese. The concept of "a raincoat to be worn on a 'Harenohi'" has 2 meanings. The first is "a raincoat to be worn on "sunny days (harenohi)", which can be used as a normal coat without getting stuffy on sunny days. The second is "a raincoat to be worn on "special occasions (Harenohi)". It is made of high-grade materials and has a formal silhouette so that it can be worn on special occasions.
- Inspiration
- The two conditions for wearing a raincoat are 1) It is raining and 2) You have a raincoat at that time, but since 2) You have a raincoat at that time cannot be satisfied, we thought there would be few opportunities to wear a raincoat. Therefore, we thought if we could wear it on usually without getting steamed up, it would be convenient when it comes time to wear a raincoat. An outdoor jacket would satisfy the requirement, but there are not many stylish and formal types on the market.
- Research
- We have confirmed there are several raincoats on the market with a similar concept, but they have visible zippers (or were never intended to be hidden in the first place), the hood is not removable, and the texture of the material is very nylon-like, which we feel does not completely hide the fact that it is a raincoat we feel they do not completely hide the fact that it is a raincoat. This item differs from these in that the material texture, silhouette, and details (such as the zipper being concealed) are carefully selected to make it look like an ordinary coat from the outside.
- Challenge
- The structure of the detachable hood is designed to hide the zipper at the joint of the hood. The thickness of the overlapping fabrics made sewing difficult, and the structure was changed many times before reaching the present structure. By making the hood detachable, it can be worn on formal occasions, and by completely concealing the zipper at the joint, it can be worn with the collar up. The zipper would look casual if it were visible. We have made it so that the zipper is not visible even when worn unbuttoned.
- Realization and Technology
- Our goal was to create this coat that could be worn over a suit as a normal coat (not recognizable as a raincoat). Therefore, we chose a fabric with high moisture permeability (8,000g/m2/24hr) and water pressure resistance (20,000mm), while focusing on the texture of the material. The zipper is a concealed type, and the hood is removable for formal use. To prevent the zipper from being seen, the front portion and the joint with the hood are ingeniously designed.
- Operation and Interaction
- Water pressure resistance & moisture-wicking fabric, Detachable hood, waterproof seals, waterproof zippers
- Project Duration and Location
- Development period:October 2020-June 2021 Launch:July 2021
- Specifications
- Size:M,L,XL / Color:Black,Navy,Beige / Water Pressure Resistance:20,000 mm / Moisture Permeability:8,000 g/m2/24hr
- Keywords
- Coat, Raincoat, Macintosh, Balmacaan Coat, Waterproof Coat
