Press Release
Hangzhou Chancemate Tech Corp. Is Honored with the Bronze A' Design Award for Plant Professor Packaging in Packaging Design
Hangzhou Chancemate Tech Corp. acknowledged for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Plant Professor Packaging by Hangzhou Chancemate Tech Corp., designed for Shanghai Jiashang Information Technology Co., LTD, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Plant Professor Packaging
Plant Professor is a packaging series for a plant based food brand aimed at young urban consumers in China. The range covers light dumplings, jelly and coffee. A flat visual style unites the series and combines ingredient and calorie information into one identification system. Figurative patterns and abstract graphics are arranged in a deliberately loose order to create a relaxed mood. Labels on the front show the brand, the product and the ingredient ratio. The compact boxes are made of recyclable paper with environmentally friendly printing materials and fit easily into a bag.
About Hangzhou Chancemate Tech Corp.
Chancemate （Hangzhou Onechance Tech Corp, SHE: 300792）, is the first listed e-commerce service provider in A-share market. The company was founded in Hangzhou in April 2012 and currently has more than 1,500 employees in Beijing, Shanghai, Guangzhou and Hangzhou. The company's main business is driven by the dual-wheel model of "Full-domain e-commerce service provider + New consumer brand accelerator," providing professional e-commerce retail services to more brands. Our main business models include brand online services (including brand online marketing services and brand online management services), online distribution, and general agency for overseas brands.
Award Record
Hangzhou Chancemate Tech Corp. is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/149013
- A' Design Award Page: https://competition.adesignaward.com/149013
- Media Showcase: https://www.designnewsroom.com/!149013
- Laureate Profile: https://designers.org/d/343056
- Further Information from the Laureate: http://www.topwinchance.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Plant Professor Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Light Gray, Silver, Lavender, Dark Slate Gray and Dark Gray
- Images
- 5
- Client
- Shanghai Jiashang Information Technology Co., LTD
The Recognition
- Laureate
- Hangzhou Chancemate Tech Corp.
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #149013
Credits
- Team
- Jin Xie
Design Details
- Unique Properties
- Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
- Inspiration
- Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
- Research
- The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
- Challenge
- The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
- Realization and Technology
- Recyclable paper, environmentally friendly printing materials
- Operation and Interaction
- The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
- Project Duration and Location
- The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
- Specifications
- Dumplings: 230*41*61mm Jelly: 124*80*24mm Coffee: 155*100*15mm
- Keywords
- Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
