Press Release
Ajinomoto Cec Customer Engagement Centre by Stoked Associates Is Granted the Bronze A' Design Award in Interior Space and Exhibition Design
Stoked Associates honored for interior space and exhibition design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Ajinomoto Cec Customer Engagement Centre by Stoked Associates, designed for Ajinomoto Malaysia Berhad, has been granted the Bronze A' Design Award in the Interior Space and Exhibition Design category. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Ajinomoto Cec Customer Engagement Centre
Ajinomoto CEC is a customer engagement centre built within a new factory in Bandar Enstek Halal Hub, Negeri Sembilan, Malaysia. The interior opens with a large LED video wall that greets employees and visitors before they enter the Infoseum. A tunnel then leads visitors through the company history, corporate services and products. Projection mapping and a sound system support the visit, and a cooking studio hosts interactive sessions on taste. Clean linear lines recall the movement of sugarcane in the wind.
About Stoked Associates
Kathy Fong is Managing Director of Stoked Associates, Kuala Lumpur. She works closely with her team to provide a customised solution to each design problem; and spearheads the company’s growth strategy. She has worked in global interior architecture firms like M Moser Associates, Singapore; and led successful completion of numerous projects across Asia-Pacific. Kathy believes that leadership is the ability to create and realize innovative solutions, especially in the face of structurally complex or changing situations. Her design philosophy is to bring life into the space with creative design.
Award Record
With this recognition, Stoked Associates is a winner of 2 A' Design Awards. The awards were granted between the 2021 - 2022 and the 2022 - 2023 editions of the A' Design Award & Competition.
About the A' Interior Space, Retail and Exhibition Design Award
The A' Interior Design Award is an international interior design competition recognizing good interior designs by interior designers and architects worldwide. It is organized within the A' Design Award & Competition and is open to interior designers, interior architects, architects and decorators from all countries. Typical entries include residential interiors, restaurants, hotels, offices, galleries and retail stores. The awarded interior designs are published at https://designers.org/design-category/interior
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/149023
- A' Design Award Page: https://competition.adesignaward.com/149023
- Media Showcase: https://www.designnewsroom.com/!149023
- Laureate Profile: https://designers.org/d/310417
- Further Information from the Laureate: https://www.stokedassociates.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Ajinomoto Cec Customer Engagement Centre
- Function
- Customer Engagement Centre
- Category
- Interior Space and Exhibition Design
- Discipline
- Spatial Design
- Industry
- Architecture and Packaging & Retail
- Colors
- Linen, Black, Light Gray, Snow and Silver
- Images
- 5
- Client
- Ajinomoto Malaysia Berhad
The Recognition
- Laureate
- Stoked Associates
- Country
- Malaysia
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #149023
Credits
- Team
- Okamura International Malaysia Sdn Bhd, Kathy Fong, Stephanie Lew, Fregen Lim, Austin Lee and Jimmy
- Image Credits
- Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Design Details
- Unique Properties
- Ajinomoto Malaysia Berhad has officially opened its new factory in Bandar Enstek Halal Hub, Negeri Sembilan in conjunction with its 60th Anniversary in Malaysia. It will demonstrate the whole new brand image to the public eyes with the new customer engagement centre. The new factory is a smart factory and certified Green Building. Advanced technology that optimizes operations through automation and digitalization is incorporated to improve efficiency and productivity.
- Inspiration
- In the new Ajinomoto CEC, we captured the poetic movements of the sugarcanes that waves in the wind when it brushes through the tips. This is our statement made at the entrance of the Infoseum, where it located strategically at the lobby. We focus in creating dynamic space movement experience for visitors. At the same time, we continue to follow the purity of one of the Japanese fundamental philosophy of life Ikigai where everything have its own purpose.
- Research
- Ajinomoto is rich in history. Creating new values, enhancing life and social contribution is part of the company mission. The design team continue to follow the purity of one of the Japanese fundamental philosophy of life ikigai where everything have its own purpose. The space design reflects effective, reliable, reconnect and elevate to demonstrate Ajinomoto encouraging achievement. Digital information was introduced through various interactive technology embedded within the space. Using clean and linear lines to resemble the idea of Ajinomoto to always be focus on the vision and mission to the people and to the society.
- Challenge
- Corporate branding, customer experience and safety are the highest priority for this project. The design team deep dived into Ajinomoto history milestones, product and technology information and the methodology to create a seamless experience journey for the visitors. There are multiple discussions with stakeholders and business units to achieve the final outcome where able to showcase Ajinomoto spirit to their audience.
- Realization and Technology
- The design team introduced a 3000mm height x 4800mm width LED video wall as a welcoming feature to greet the employees and visitors. It could visually engage with people before entering into the Infoseum. Projection mapping with sound system are integrated as part of the customer experience journey.
- Operation and Interaction
- By combining future essentials into every day lifestyle needs. Our design approach aligned with Ajinomoto vision to co-create value together with customer. There are several interactive spaces created to engage with visitors from the touch down area with a large LED video wall, leading through the tunnel into the history of Ajinomoto, corporate services and products. An interacting cooking session with visitors to have self experience with the Umami taste happen in the cooking studio.
- Project Duration and Location
- The project design started in July 2021 and construction finished in November 2022 at Bandar Enstek Halal Hub, Negeri Sembilan, Malaysia.
- Specifications
- Width 16880mm x Depth 9500mm x Height 3200mm
- Keywords
- Interior Design, Experience, Customer Engagement Centre, Cooking Studio, Factory
