Press Release
Golden A' Design Award in Packaging Design Goes to Spicy Shrimp Soybean Sauce Paste Packaging by Wei Li - Orange One
Wei Li - Orange One recognized for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Spicy Shrimp Soybean Sauce Paste Packaging by Wei Li - Orange One, designed for Shenzhen Orange One Advertising Design Co., Ltd, has been granted the Golden A' Design Award in the Packaging Design category. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Spicy Shrimp Soybean Sauce Paste Packaging
Spicy Shrimp Soybean Sauce is a packaging design for shrimp paste. Unlike similar products that use strong and prominent colors, the packaging follows a simple and natural approach. The outer packaging features a calligraphic shrimp character as its main graphic element. The inner jar carries a label with a simple line drawing. A soft fish basket form gives the product a warm and natural character. The whole package contains no non-degradable plastic, which reduces harm to rivers and soil. The design also aims to raise awareness of environmental protection.
Award Record
This recognition makes Wei Li - Orange One a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/149029
- A' Design Award Page: https://competition.adesignaward.com/149029
- Media Showcase: https://www.designnewsroom.com/!149029
- Laureate Profile: https://designers.org/d/334318
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Spicy Shrimp Soybean Sauce Paste Packaging
- Function
- Paste Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Light Gray, Gainsboro, Ghost White, Rosy Brown and Peru
- Images
- 5
- Client
- Shenzhen Orange One Advertising Design Co., Ltd
The Recognition
- Laureate
- Wei Li - Orange One
- Country
- China
- Recognition
- Golden A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #149029
Credits
- Team
- Wei Li
- Image Credits
- picture#1：designer Wei Li,Spicy shrimp soybean sauce,2020 picture#2：designer Wei Li,Spicy shrimp soybean sauce,2020 picture#3：designer Wei Li,Spicy shrimp soybean sauce,2020 picture#4：designer Wei Li,Spicy shrimp soybean sauce,2020 picture#5：designer Wei Li,Spicy shrimp soybean sauce,2020
Design Details
- Unique Properties
- Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
- Inspiration
- his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Research
- Create the most special packaging with the most basic color matching and the most original techniques. Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion Use potoshop、Adobe Illustrator software
- Challenge
- Packaging structure and packaging material
- Realization and Technology
- The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
- Operation and Interaction
- This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Project Duration and Location
- The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
- Keywords
- Sauce, shrimp, seasoning, chili paste
