Gold Packaging Design · 2023
Spicy Shrimp Soybean Sauce Paste Packaging
- A' Design Award 2023 Gold Winner in Packaging Design
- Awarded April 15, 2023
- CLIENT: Shenzhen Orange One Advertising Design Co., Ltd
- Estimated Number of Design Views: 39,226
- Verification code 67F7C707BD · Verify this award
About Spicy Shrimp Soybean Sauce Paste Packaging
Spicy Shrimp Soybean Sauce is a packaging design for shrimp paste. Unlike similar products that use strong and prominent colors, the packaging follows a simple and natural approach. The outer packaging features a calligraphic shrimp character as its main graphic element. The inner jar carries a label with a simple line drawing. A soft fish basket form gives the product a warm and natural character. The whole package contains no non-degradable plastic, which reduces harm to rivers and soil. The design also aims to raise awareness of environmental protection.
Shenzhen Orange One Advertising Design's Spicy Shrimp Soybean Sauce Paste Packaging represents a distinguished achievement in contemporary food packaging that thoughtfully bridges ancestral craft traditions with modern design sophistication. The work participates in a broader movement within East Asian packaging design that seeks to honor material heritage while meeting contemporary consumer expectations for premium presentation and sustainable material consciousness. The primary vessel's bamboo construction demonstrates remarkable technical accomplishment in the precise execution of chevron weave patterns, a craft technique requiring considerable artisanal skill to achieve such uniform diagonal interlocking across a curved cylindrical form. The gathered apex treatment transforms functional closure into sculptural gesture, the fanned bamboo strips creating an organic flourish that elevates utilitarian packaging into gift-worthy presentation. The bold calligraphic character rendered directly onto the woven surface establishes immediate cultural resonance while the vermillion accents introduce chromatic warmth that suggests the product's spicy character without literal depiction. The accompanying metallic vessel offers deliberate material contrast, its clean white wrapper bearing an illustration of exceptional fineness that demonstrates mastery of naturalistic rendering in the tradition of botanical and zoological illustration. The prawn's anatomical accuracy and textural suggestion through delicate line work speak to a design approach that honors its subject through careful observation and skilled draftsmanship. The compositional arrangement of these two vessels creates visual dialogue that speaks to duality—tradition and modernity, organic and manufactured, expressive and precise, warm and cool. The neutral studio setting allows the material and chromatic qualities of the packaging to command full attention without environmental distraction. One might consider how the design invites contemplation of the relationship between container and contained, presentation and preservation, cultural memory and contemporary commerce, asking viewers to recognize packaging as a form of visual storytelling that connects maker, product, and consumer across time and tradition.
Press Kit
- Unique Properties
- Different from other shrimp pastes with strong and prominent colors in the market, the packaging adopts the expression of primitive nature and Back to Basics. The outer packaging mainly uses a calligraphy shrimp character as an expression. The inner jar label is also a simple line drawing. The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . awakens people's awareness of environmental protection.
- Dimensions & Packaging
- 75x75x255mm
- Tags
- Sauce, shrimp, seasoning, chili paste
- Production Technology
- The whole package does not contain non-degradable plastic, it can reduce the harm to rivers and soil and help to reduce the pollution of people’s food . It also makes consumers who buy shrimp paste feel the sustainability of the product and awakens people's awareness of environmental protection.
- Design Challenge
- Packaging structure and packaging material
- Project Duration
- The project started in Shenzhen in March 2020 and ended in Shenzhen in May 2020
- Operation Flow
- This shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Research
- Create the most special packaging with the most basic color matching and the most original techniques.
Raise consumer awareness of eco-friendly packaging while give the packaging opening a sense of occasion
Use potoshop、Adobe Illustrator software - Inspiration
- his shrimp paste packaging is different from the rigid machine production packaging. The softness of the fish basket can be used to add a soft, ecologically healthy feel to the product, and create a kind of joy of going down to the river and touching shrimps, simplicity of returning to nature, To make a warm package. Compared with products of the same type, this product has more feelings and authenticity. We hope this feeling can also bring the environment back to that simple era.
- Image Credits
- picture#1:designer Wei Li,Spicy shrimp soybean sauce,2020
picture#2:designer Wei Li,Spicy shrimp soybean sauce,2020
picture#3:designer Wei Li,Spicy shrimp soybean sauce,2020
picture#4:designer Wei Li,Spicy shrimp soybean sauce,2020
picture#5:designer Wei Li,Spicy shrimp soybean sauce,2020