Press Release
Rockstar Spotlight Studios Brand Experience by PepsiCo Design and Innovation Wins the Silver A' Design Award in Advertising, Marketing and Communication Design
PepsiCo Design and Innovation of PepsiCo Design & Innovation acknowledged for advertising, marketing and communication design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Rockstar Spotlight Studios Brand Experience by PepsiCo Design and Innovation of PepsiCo Design & Innovation has been granted the Silver A' Design Award in the Advertising, Marketing and Communication Design category, A' Design Award & Competition has announced. The award was conferred within the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Rockstar Spotlight Studios Brand Experience
Rockstar Spotlight Studios is a mobile recording studio created as a brand experience for visitors and residents of Venice Beach, California. The installation includes the Unplugged Mood Booth and was presented to introduce the public to the new Rockstar Unplugged flavors. The studio offers emerging artists, gamers and other creators a place to record, exchange ideas and find inspiration. The Rockstar brand identity is translated into a three-dimensional interior, with brand shapes, colors and finishes applied to acoustic foam panels, fixtures, upholstery and extruded logo panels.
About PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
Award Record
This recognition makes PepsiCo Design and Innovation of PepsiCo Design & Innovation a winner of 114 A' Design Awards. The awards span the editions from 2013 - 2014 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. The competition is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Entries typically include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. Awarded advertising designs are published at https://designers.org/design-category/advertising
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/149747
- A' Design Award Page: https://competition.adesignaward.com/149747
- Media Showcase: https://www.designnewsroom.com/!149747
- Laureate Profile: https://designers.org/d/133313
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Rockstar Spotlight Studios Brand Experience
- Function
- Brand Experience
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Steel Blue, Cornflower Blue, Dark Olive Green, Sky Blue and Black
- Images
- 5
The Recognition
- Laureate
- PepsiCo Design and Innovation
- Country
- United States of America
- Brand
- PepsiCo Design & Innovation
- Recognition
- Silver A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #149747
Design Details
- Unique Properties
- As a part of The Big Game weekend, Rockstar® unveiled a new brand experience, the Rockstar Spotlight Studios and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA and introduce them to the new Rockstar Unplugged® flavors. The Brand Experience Design Team collaborated with the PepsiCo Music & Culture Team to create a state-of-the-art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange and inspire.
- Inspiration
- The Design team designed and developed every detail of the Rockstar Spotlight Studios and Unplugged Mood Booth Structure, from top to bottom. To create the Rockstar Truck, we translated the new iconic Rockstar brand identity into an elegant 3D exploration that embeds the brand shapes, colors, and finishes into the recording truck elements themselves, such as acoustic foam panels, fixtures, upholstery, and extruded logo panels.
