Rockstar Spotlight Studios Brand Experience

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Rockstar Spotlight Studios Brand Experience
by PepsiCo Design and Innovation

  • Awarded April 15, 2023
  • CLIENT: PepsiCo Design and Innovation
  • 8.531
As a part of The Big Game weekend, Rockstar unveiled a new brand experience, the Rockstar Spotlight Studios, and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA, and introduce them to the new Rockstar Unplugged flavors. The Brand Experience Design Team collaborated with the PepsiCo Music and Culture Team to create a state of the art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange, and inspire.

As a part of The Big Game weekend, Rockstar unveiled a new brand experience, the Rockstar Spotlight Studios, and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA, and introduce them to the new Rockstar Unplugged flavors. The Brand Experience Design Team collaborated with the PepsiCo Music and Culture Team to create a state of the art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange, and inspire.

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Good  Design

Rockstar Spotlight Studios Brand Experience

Good Design

Great Design by Shunji Yamanaka & fuRo

Rockstar Spotlight Studios Brand Experience

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Rockstar Spotlight Studios Brand Experience

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Rockstar Spotlight Studios Brand Experience

CanguRo Mobility Robot Image

Rockstar Spotlight Studios Brand Experience

Rockstar Spotlight Studios Brand Experience

PepsiCo Design and Innovation

Designer of Rockstar Spotlight Studios Brand Experience


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