Rockstar Spotlight Studios Brand Experience

Rockstar Spotlight Studios Brand Experience
by PepsiCo Design & Innovation

• Awarded April 15, 2023
• CLIENT: PepsiCo Design & Innovation
• 1.881

As a part of The Big Game weekend, Rockstar unveiled a new brand experience, the Rockstar Spotlight Studios, and the Unplugged Mood Booth, to wow locals and fans visiting Venice Beach, CA, and introduce them to the new Rockstar Unplugged flavors. The Brand Experience Design Team collaborated with the PepsiCo Music and Culture Team to create a state of the art mobile recording studio, a place that spotlights hustlers, emerging artists, and gamers to create, exchange, and inspire.