Press Release
Sebastien Brusset Receives the A' Design Award for Jam Vision X Sbrusset Sunglasses in Eyewear Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Sebastien Brusset for eyewear design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Jam Vision X Sbrusset Sunglasses by Sebastien Brusset, designed for SBrusset Artist & Designer, has been granted the A' Design Award in the Eyewear Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The A' Design Award Explained
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
More About Jam Vision X Sbrusset Sunglasses
Jam Vision X Sbrusset is a pair of sunglasses that combines art and design. The organic volumes of the front are 3D printed, which allows a minimal structure. The temples are laser cut from recycled stainless steel and plated in rose gold. A patented screwless magnetic hinge joins the parts and was tested through 100,000 folding cycles. The same hinge allows the temples to be removed and exchanged, even by the wearer. Additive manufacturing and a made on demand program limit waste during the whole life cycle of the product.
About Sebastien Brusset
Self-taught designer with more than twenty years of experience in eyewear industry, Sebastien has at first run a first design company during ten years, specialized in eyewear, Then, after being creative director for Alain Mikli, and Design and Marketing global director at Logo (TAG Heuer, Fred, etc.), he funded JAW Studio, in order to offer global design service to eyewear. More specialized on innovation, and premium market, the studio made a turn during COVID lockdown to creat its own brand to offer fully sustainable and innovative products.
Award Record
This recognition makes Sebastien Brusset a winner of 2 A' Design Awards. The awards span the editions from 2020 - 2021 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Eyewear Design Award
The A' Eyewear Design Award is an international eyewear design competition recognizing outstanding eyewear designs by top eyewear designer and brands worldwide. The competition is organized within the A' Design Award & Competition and is open to eyewear designers, product designers, industrial design studios and industrial designers from all countries. Entries typically include sunglasses, prescription glasses, reading glasses, safety glasses, sports goggles and swim goggles. Awarded eyewear designs are published at https://designers.org/design-category/eyewear
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/150127
- A' Design Award Page: https://competition.adesignaward.com/150127
- Media Showcase: https://www.designnewsroom.com/!150127
- Laureate Profile: https://designers.org/d/284831
- Further Information from the Laureate: https://www.sbrusset.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Jam Vision X Sbrusset Sunglasses
- Function
- Sunglasses
- Category
- Eyewear Design
- Discipline
- Design Strategy
- Industry
- Fashion
- Colors
- Dark Olive Green, Saddle Brown, Rosy Brown, Dim Gray and Silver
- Images
- 5
- Client
- SBrusset Artist & Designer
The Recognition
- Laureate
- Sebastien Brusset
- Country
- France
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #150127
Design Details
- Unique Properties
- Art and design mixed together into a pair of sunglasses. Organic volumes take benefit of 3D printing tech, to reach minimalistic structure, while technically wise, everything is made to be reliable, simple, and fully sustainable. Thanks to patented screwless magnetic hinge, 100% recycled stainless steel temples, additive manufacturing and made on demand program, we ensure to limit the waste as much as possible, during the whole cycle of the product.
- Inspiration
- The inspiration flow comes to reach the frontier between art and design, between pure creation and design to specs project. The sunglasses takes direct inspiration from my personal art project, "Breath Of Life", that illustrates all the choices and path we are making during our life and that defines human we are. This inspiration mix with a strong specifications needs in order to offer a fully sustainable eyewear. In the end, an eco-responsible product that has much more to tell...
- Research
- The design research started with the technical specifications. The toolkit construction (reduced to the max) were the starting point, directly in 3D, as fixed points... And then, free creativity, to create path that rely technical points, to free lines.
- Challenge
- The challenge was to create with a very restricted toolkit (to reach a really sustainable product), a product that precisely looks like a product obtained without any constraints.
- Realization and Technology
- 3D printed fronts, Laser cut recycled stainless steel temples, rose gold plated, and a patented magnetic hinge
- Operation and Interaction
- The magnetic patented hinges was tested 100.000 folding with keeping the same performance. Impossible to loose the axis, so the functions is highly reliable. Could also permit an easy temple removal for after sale service or temple exchange, even by the consumer.
- Project Duration and Location
- This project was made in 6 months, between Lyon in France, and Dubai. Drawings phases were made in Dubai, inspired by the energy there. The R&D was made in Lyon, with all the machines.
- Specifications
- Width 143mm x Depth 165mm x Height 48mm
- Keywords
- Sustainable, Innovative, Creative, Premium, Sunglasses
