Press Release
A' Design Award in Packaging Design Goes to Nu Us Supplement Packaging by Salvita Bingelyte
Salvita Bingelyte recognized for packaging design by the international grand jury of the 2022 - 2023 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ A' Design Award & Competition has announced that Nu Us Supplement Packaging by Salvita Bingelyte, designed for Salvita Design, has been granted the A' Design Award in the Packaging Design category. The result belongs to the 2022 - 2023 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the A' Design Award Means
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Nu Us Supplement Packaging
Nu Us is packaging designed for an immunity supplement that is taken in two daily doses. The set contains two bottles: a white bottle for the morning capsules and a black bottle for the night capsules. The contrast of black and white makes the two doses easy to tell apart. Sun and moon symbols in yellow mark each bottle. The two symbols join into one shape when the bottles are placed side by side, showing that both capsules are taken together. The labels are screen printed and use a simple uppercase font.
About Salvita Bingelyte
Salvita believes that mutual trust is key to successful client relationships. She dedicates herself to every project equally, no matter the size and scope and encourages her clients to think outside the box. By doing so, clients understand the strength of her commitment while realizing their own potential as an active contributor. She cares about every aspect of the process, from initial concept and design to marketplace performance and feedback. As her studio continues to grow internationally, she remains focused on visual content that is simple but innovative with a long lasting value for clients.
Award Record
With this recognition, Salvita Bingelyte is a winner of 11 A' Design Awards. The awards span the editions from 2017 - 2018 to 2022 - 2023 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/150140
- A' Design Award Page: https://competition.adesignaward.com/150140
- Media Showcase: https://www.designnewsroom.com/!150140
- Laureate Profile: https://designers.org/d/222402
- Further Information from the Laureate: https://www.salvita.lt
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Nu Us Supplement Packaging
- Function
- Supplement Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Snow, Gainsboro, Light Gray, Silver and Black
- Images
- 5
- Client
- Salvita Design
The Recognition
- Laureate
- Salvita Bingelyte
- Country
- Lithuania
- Recognition
- A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #150140
Credits
- Image Credits
- Salvita Bingelyte (Stylist / Photographer) Erin Hope Stevens (Copywriter)
Design Details
- Unique Properties
- It was necessary to clearly distinguish the difference between the day and night capsules, so the idea of white and black bottles was apparent. The sun and moon symbols also distinguish the different supplements, but when the bottles are placed together, the symbols beautifully merge into one whole, emphasizing the need to consume the capsules together for maximum effectiveness. The logo font and the main word immunity are uniquely created by subtly combining letters.
- Inspiration
- Salvita Design created a new brand identity and clever packaging for the vitamin supplement, Nu Us. The stress and anxiety of the last few years has driven consumers to seek ways to improve their health by strengthening their immune system. With a balanced daily dose of two unique pills, Nu Us supplements are made to support twenty four hours immunity with maximum vitamin absorption. The morning capsule boosts energy and balances stress levels while the night capsule improves sleep quality.
- Research
- Creating a direct, no fuss packaging design is an absolute necessity nowadays. The packaging has simple fonts and minimal colours that give it a light hearted quality while still highlighting the day and night capsules.
- Challenge
- The goal was to create a product that would provide a calming aura rather than a burst of color in an already stressful life. There was no advantage in overwhelming consumers with too many design elements, so a minimalist, clean design was chosen. The most difficult thing was to come up with a way that would spice up the packaging and give it uniqueness. The result is a new, stand out product design with a creative twist.
- Operation and Interaction
- Black and white packaging is timeless and will never go out of style. It reflects the highest quality with simplicity and elegance. To add an interesting twist, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, enlightenment and happiness. It instills energy, evokes pleasant feelings and captivates the viewer with ease. On the labels, the elegant uppercase font creates a dominant aesthetic and portrays a transparent and honest brand.
- Project Duration and Location
- Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
- Specifications
- Label is Width 163 mm x Height 60 mm
- Keywords
- Supplement, immunity, labels, packaging design, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
