Press Release
Bronze A' Design Award in Packaging Design Goes to Co-Grain Bird Feeder Cereal Pack by Lide Ma, Zhiyi Zou and Yuxuan Mao
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Lide Ma, Zhiyi Zou and Yuxuan Mao for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Co-Grain Bird Feeder Cereal Pack by Lide Ma, Zhiyi Zou and Yuxuan Mao, designed for Co-Grain, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2022 - 2023 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Bronze A' Design Award
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Co-Grain Bird Feeder Cereal Pack
Co-Grain is a cereal package that can be converted into a bird feeder. The package is made of high-strength kraft paper, which is printed, coated, die-cut, glued and formed. When cereal cannot be finished before the expiry date, the box is changed in four steps. A tear ring at the top forms a cord for hanging, the base is opened and a bracket is inserted to create a standing platform, and an inner opening is torn to give access to the grain. The design reduces food waste and helps birds find food in cities.
About Lide Ma, Zhiyi Zou and Yuxuan Mao
This young industrial designer, named Lide Ma, is a creative and passionate individual. He has solid design skills and a wealth of practical experience. With a knack for turning simple ideas into practical and aesthetically pleasing products, Lide Ma's designs always catch the eye. His connection with design comes from his family's nurturing of him, coming from a family of excellent craftsmen. His design philosophy is human-centred and focuses on user experience, hoping to improve people's quality of life through his designs. In addition to his excellent design skills, Lide Ma also has strong teamwork and communication skills.
Award Record
Lide Ma, Zhiyi Zou and Yuxuan Mao is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/150157
- A' Design Award Page: https://competition.adesignaward.com/150157
- Media Showcase: https://www.designnewsroom.com/!150157
- Laureate Profile: https://designers.org/d/343354
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Co-Grain Bird Feeder Cereal Pack
- Function
- Bird Feeder Cereal Pack
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Tan, Rosy Brown, Dim Gray, Gray and Dark Olive Green
- Images
- 5
- Client
- Co-Grain
The Recognition
- Laureate
- Lide Ma, Zhiyi Zou and Yuxuan Mao
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #150157
Credits
- Team
- Zhiyi Zou and Yuxuan Mao
Design Details
- Unique Properties
- Co-Grain is an innovative cereal package. We wanted to give a new possibility to the package. When people buy the cereal and come home, if they can't finish it within the expiration date, they can transform the package into a simple bird feeder by following the instructions in the instructions and place it in a wooded area near your home, a park, or other places frequented by birds to provide them with some of your leftover cereal.
- Inspiration
- We found that we would stock up on grains at home that we couldn't finish within their shelf life. While disposing of these wasted grains, I saw some birds eating the grains I had discarded, and I began to think about how difficult it is for birds to forage for food in the city in an era of rapid urbanization. Can we humans share the grains with the birds so that we can reduce the waste of grains, protect the birds and help them forage for food.
- Research
- We conducted extensive research on household cereal purchases and waste, the impact of urbanization on birds, and the coexistence of humans and urban birds. Through user interviews, user profiling, user journey maps and other design tools, we identified a design direction to use cereal packaging to address human cereal waste and promote urban bird survival. Our solution is Co-Grain, a cereal package that doubles as a bird feeder, promoting cereal sharing and coexistence between humans and birds.
- Challenge
- During the design of the package, we found it difficult to satisfy the need to combine the structure of the bird feeder with the cereal package without increasing the cost of the cereal package. It was a big challenge for us to implement a platform for the birds to stand in the structure of the cereal package.
- Realization and Technology
- Co-Grain is a cardboard made of high-strength kraft paper, printed with packaging patterns and text, coated on the surface, then cut into sheets by die-cutting machines, followed by gluing and forming and pressing, and finally assembled into a complete grain package by adding the appropriate amount of grain and sealing it according to the quantity.
- Operation and Interaction
- This product is divided into internal and external structure, through a simple deformation of the cereal box into a bird feeder, to complete the conversion of cereal packaging to bird feeders requires a total of four steps: 1. pull open the tear ring at the top of the package to form a lanyard part hanging on the tree 2. tear the bottom of the cereal package along the dotted line detachable part, and snap out the bottom of the empty space 3. insert the bottom bracket into the groove to form a bird feeding standing 4. Finally, tear open the inner tear to provide a feeding opening for the birds.
- Project Duration and Location
- The project started in Hangzhou on January 2, 2023 and the research was conducted in Hangzhou on January 4, 2023 and ended in Hangzhou on January 17, 2023.
- Specifications
- Length 86mm Width 100mm Height 225mm
- Keywords
- cereal packaging, bird feeders,Packaging Design,recycling, sustainable, green design, human-bird symbiosis, birds, cereals
