Co-Grain Bird Feeder Cereal Pack by Lide Ma, Zhiyi Zou and Yuxuan Mao

Co-Grain Bird Feeder Cereal Pack by Lide Ma, Zhiyi Zou and Yuxuan Mao is a highly esteemed winner of the very prestigious 2023 Bronze A' Design Award in Packaging Design Competition Category.

BronzePackaging· 2023

Co-Grain Bird Feeder Cereal Pack

by Lide Ma, Zhiyi Zou and Yuxuan Mao

Client: Co-Grain

Bronze A' Design Award Winner in Packaging Category

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Verified Award Winner

Verify Award Status for #150157

View at A' Design Award Press Release Award Badge

Colors

The Design

About Co-Grain Bird Feeder Cereal Pack

Co-Grain is a cereal package that can be converted into a bird feeder. The package is made of high-strength kraft paper, which is printed, coated, die-cut, glued and formed. When cereal cannot be finished before the expiry date, the box is changed in four steps. A tear ring at the top forms a cord for hanging, the base is opened and a bracket is inserted to create a standing platform, and an inner opening is torn to give access to the grain. The design reduces food waste and helps birds find food in cities.

The Recognition

About the Bronze A' Design Award

Co-Grain Bird Feeder Cereal Pack is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Co-Grain Bird Feeder Cereal Pack is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Co-Grain Bird Feeder Cereal Pack splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.

Image Analysis

Color Temperature: WarmSymmetry: Both DirectionsBackground: Left and Right

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co-Grain is an innovative cereal package. We wanted to give a new possibility to the package. When people buy the cereal and come home, if they can't finish it within the expiration date, they can transform the package into a simple bird feeder by following the instructions in the instructions and place it in a wooded area near your home, a park, or other places frequented by birds to provide them with some of your leftover cereal.
Dimensions & Packaging: Length 86mm Width 100mm Height 225mm
Tags: cereal packaging, bird feeders,Packaging Design,recycling, sustainable, green design, human-bird symbiosis, birds, cereals
Production Technology: Co-Grain is a cardboard made of high-strength kraft paper, printed with packaging patterns and text, coated on the surface, then cut into sheets by die-cutting machines, followed by gluing and forming and pressing, and finally assembled into a complete grain package by adding the appropriate amount of grain and sealing it according to the quantity.
Design Challenge: During the design of the package, we found it difficult to satisfy the need to combine the structure of the bird feeder with the cereal package without increasing the cost of the cereal package. It was a big challenge for us to implement a platform for the birds to stand in the structure of the cereal package.
Research: We conducted extensive research on household cereal purchases and waste, the impact of urbanization on birds, and the coexistence of humans and urban birds. Through user interviews, user profiling, user journey maps and other design tools, we identified a design direction to use cereal packaging to address human cereal waste and promote urban bird survival. Our solution is Co-Grain, a cereal package that doubles as a bird feeder, promoting cereal sharing and coexistence between humans and birds.
Inspiration: We found that we would stock up on grains at home that we couldn't finish within their shelf life. While disposing of these wasted grains, I saw some birds eating the grains I had discarded, and I began to think about how difficult it is for birds to forage for food in the city in an era of rapid urbanization. Can we humans share the grains with the birds so that we can reduce the waste of grains, protect the birds and help them forage for food.
Project Duration: The project started in Hangzhou on January 2, 2023 and the research was conducted in Hangzhou on January 4, 2023 and ended in Hangzhou on January 17, 2023.
Operation Flow: This product is divided into internal and external structure, through a simple deformation of the cereal box into a bird feeder, to complete the conversion of cereal packaging to bird feeders requires a total of four steps: 1. pull open the tear ring at the top of the package to form a lanyard part hanging on the tree 2. tear the bottom of the cereal package along the dotted line detachable part, and snap out the bottom of the empty space 3. insert the bottom bracket into the groove to form a bird feeding standing 4. Finally, tear open the inner tear to provide a feeding opening for the birds.
Patents: Patent application in process
Team Members: Designer: Zhiyi Zou
Designer: Yuxuan Mao