Press Release
Weiche Wu Receives the Bronze A' Design Award for Reshock Coffee Product Packaging in Packaging Design
The international grand jury of the 2022 - 2023 A' Design Award & Competition recognizes Weiche Wu for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2023 /DesignNewswire/ Reshock Coffee Product Packaging by Weiche Wu, designed for Reshock Coffee, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The result belongs to the 2022 - 2023 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Reshock Coffee Product Packaging
Reshock Coffee is a Taiwanese brand from Chiayi County. The founder selects good quality coffee beans that is grown in Ali Mountain, and introduces them to the world. The design of Reshock Coffee is inspired by the beauty of sunrise view at the mountain. The logo illustrates the atmosphere of this beautiful vibes. The gift box presents the journey of sunrise expression, and the inner packs show the nature and culture elements from these enormous land. By unboxing the box, you could not only taste this good quality coffee but also experience this impressive sunrise moment from the mountain.
About Weiche Wu
Weiche Wu is a Taiwanese designer. He studied Industrial Design at Chang Gung University in Taiwan and received his MA in Industrial Design from Central St. Martins, London. In addition to product design, Weiche also specialises in graphic design, photography and critical design thinking. His expertise lies in shaping products in a very visual way, which in short means designing with a priority on aesthetics. In 2011, Weiche worked with the French company, Rémy Martin, to generate a new concept for their heritage Louis XIII brand.
Award Record
This recognition makes Weiche Wu a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/150344
- A' Design Award Page: https://competition.adesignaward.com/150344
- Media Showcase: https://www.designnewsroom.com/!150344
- Laureate Profile: https://designers.org/d/343771
- Further Information from the Laureate: http://www.unionatelier.com/archive/reshock-coffee
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Reshock Coffee Product Packaging
- Function
- Product Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Dark Slate Gray, Goldenrod, Slate Gray and Dim Gray
- Images
- 5
- Client
- Reshock Coffee
The Recognition
- Laureate
- Weiche Wu
- Country
- Taiwan (China)
- Recognition
- Bronze A' Design Award
- Edition
- 2022 - 2023
- Design ID
- #150344
Credits
- Team
- Union Atelier and Jiasin Jhang
- Image Credits
- Photographer: Weiche Wu
Design Details
- Unique Properties
- Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
- Inspiration
- The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
- Research
- Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
- Challenge
- Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
- Realization and Technology
- The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
- Operation and Interaction
- The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain. Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure.
- Project Duration and Location
- The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
- Specifications
- 420 mm x 200 mm x 40 mm
- Keywords
- coffee, packaging design, sunrise, Ali Mountain, Taiwan
