Reshock Coffee Product Packaging by Weiche Wu is a highly esteemed winner of the very prestigious 2023 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2023
Reshock Coffee Product Packaging
by Weiche Wu
Client: Reshock Coffee
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #150344The Design
About Reshock Coffee Product Packaging
Reshock Coffee is a Taiwanese brand from Chiayi County. The founder selects good quality coffee beans that is grown in Ali Mountain, and introduces them to the world. The design of Reshock Coffee is inspired by the beauty of sunrise view at the mountain. The logo illustrates the atmosphere of this beautiful vibes. The gift box presents the journey of sunrise expression, and the inner packs show the nature and culture elements from these enormous land. By unboxing the box, you could not only taste this good quality coffee but also experience this impressive sunrise moment from the mountain.
The Recognition
About the Bronze A' Design Award
Reshock Coffee Product Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Reshock Coffee Product Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Reshock Coffee Product Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
I hope that through the distinctive local culture and natural landscapes, tourists visiting A-Li Mountain can take home beautiful memories by engaging in consumer activities.
What has been your main focus in designing this work? Especially what did you want to achieve?
Before designing this project, the team at the studio spent a significant amount of time researching the local natural landscapes, including observing the sunrise at A-Li Mountain and creating the brand story. As it is a packaging design with a storytelling approach, our intention is for consumers to experience the beauty of A-Li Mountain through this design.
What are your future plans for this award winning design?
We hope that through this award opportunity, we can showcase this design that represents Taiwan's local culture to a wider international audience. We want people from other countries to get to know Taiwan and appreciate its beautiful scenery through this design.
Grand Interview
Your innovative approach to capturing the Ali Mountain sunrise experience through Reshock Coffee Product Packaging's drawer-like structure is fascinating - could you walk us through how this mechanical interaction enhances the customer's emotional connection to the product?
The appearance of the packaging design is inspired by the concept of a sunrise. We hope that this packaging structure will echo the idea of the sun rising, allowing consumers to experience this atmosphere. Upon opening the box, they will see a landscape representing the flora and fauna of Ali Mountain, immersing them in the beauty of this land.
The integration of local flora, fauna, and cultural elements in Reshock Coffee Product Packaging creates a compelling narrative - what inspired your choice of specific visual elements, and how do they connect to Ali Mountain's coffee-growing heritage?
It is thanks to this beautiful land and rich biodiversity that high-quality crops can be cultivated. These coffee beans have grown in such a pristine natural environment, and I hope to convey the beauty of this place so that consumers can truly appreciate the quality of the coffee beans.
Reshock Coffee Product Packaging's dimensions (420mm x 200mm x 40mm) seem precisely calculated - how did these proportions contribute to achieving both the desired unboxing experience and practical functionality?
I hope that each variety of coffee bean and its packaging will provide consumers with a delightful unboxing experience. To achieve this, we designed the packaging so that all items are displayed in an open layout, creating a rich visual experience. Since the packaging is relatively large, we reduced its thickness to improve efficiency in stacking and shipping. In this way, we aim to strike a balance between visual appeal and practical functionality.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
- Dimensions & Packaging
- 420 mm x 200 mm x 40 mm
- Tags
- coffee, packaging design, sunrise, Ali Mountain, Taiwan
- Production Technology
- The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
- Design Challenge
- Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
- Research
- Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
- Inspiration
- The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
- Project Duration
- The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
- Operation Flow
- The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time. - Patents
- Copyrights belong to Reshock Coffee and Union Atelier, 2022.
Trademark holder: Restock Coffee 2021. - Team Members
- Union Atelier
Brand Design Director: Weiche Wu
Senior Visual Designer: Jiasin Jhang - Image Credits
- Photographer: Weiche Wu
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