Press Release
Alberto March Receives the A' Design Award for Safer Food Editorial Design in Print and Published Media Design
Alberto March recognized for print and published media design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, March 15, 2024 /DesignNewswire/ A' Design Award & Competition has announced that Safer Food Editorial Design by Alberto March, designed for The World Health Organization, has been granted the A' Design Award in the Print and Published Media Design category. The result belongs to the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Safer Food Editorial Design
The logo, icons, reports, banner, and PowerPoint slides have been designed to highlight the importance of food safety in the supply chain. The designer has used a semi-circle band to represent data analysis and healthy food consumption, which ultimately helps protect human beings. The icons' colour palette matches the report's main strategies. The aim is to create proactive, evidence-based, people-centred, cost-effective food safety systems with coordinated governance and adequate structure supported by relevant photographs. The layout content is supported by visuals that depict each theme.
About Alberto March
From 2008 to 2010, he helped St. Augustine College in Chicago create images for the El Puente Gala Awards, an event that raises funds for low-income Latino student scholarships. 2008–2010, he designed for the National Latino AIDS Awareness Day in New York during social campaigns. 2008, he created and designed the “Flip to Learn” program to help non-speaking English students learn irregular verbs. The program is utilized at Broward College in South Florida, Triton College and St. Augustine College in Chicago, and some Chicago Public Schools, where they teach English as a second language.
Award Record
With this recognition, Alberto March is a winner of 1 A' Design Award.
About the A' Print and Published Media Design Award
The A' Print Design Award is an international design competition recognizing good printed and published media by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to print designers, published media designers, graphic designers and typography experts from all countries. Typical entries include brochures, posters, magazines, catalogs, flyers and business cards. The awarded print designs are published at https://designers.org/design-category/print
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/151038
- A' Design Award Page: https://competition.adesignaward.com/151038
- Media Showcase: https://www.designnewsroom.com/!151038
- Laureate Profile: https://designers.org/d/328973
- Further Information from the Laureate: https://bit.ly/3PeR6y8
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Safer Food Editorial Design
- Function
- Editorial Design
- Category
- Print and Published Media Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Entertainment
- Colors
- White Smoke, Cadet Blue, Light Gray, Dark Gray and Dark Sea Green
- Images
- 5
- Client
- The World Health Organization
The Recognition
- Laureate
- Alberto March
- Country
- Spain
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #151038
Credits
- Image Credits
- Cover and layout design: Alberto March Cover image: DisobeyArtPh; Licensee: Alberto March Slide PPT #1: AlexRaths; Licensee: Alberto March Slide PPT #2: ckstockphoto; Licensee: Alberto March Page 11, #1: Seventyfourimages; Licensee: Alberto March Copyright content: World Health Organization
Design Details
- Unique Properties
- The design meets the objective of conveying and recognizing food safety information. The process of creating the report's content received advice from the Technical Advisory Group on Food Safety: Safer Food for Better Health. The five strategies described in the report incorporate input gathered through a comprehensive consultation process that involves member states and governmental institutions, United Nations agencies and other intergovernmental organizations, academic institutions, and non-governmental organizations.
- Inspiration
- The editorial brand pieces were inspired by the increasing importance of food safety in the supply chain. 1. The safety of food products has become more challenging due to the global nature of the food supply chain. 2. Food safety incidents, like outbreaks of foodborne illnesses, have shown the risks of consuming unsafe food. 3. Food safety is crucial for public health and can impact millions worldwide. 4. New technologies for detecting and monitoring foodborne pathogens have improved food safety measures. 5. Establishing international agreements and standards, such as the Codex Alimentarius, provides a global framework for ensuring food safety.
- Research
- Methodology used: User research helps design a user-friendly product by understanding the target audience's needs, behaviours, and preferences. Market research was conducted to understand industry trends and design a relevant and appealing report for the target audience. Visual research was conducted to analyze design trends, styles, and techniques in similar reports worldwide. Ethnographic research was conducted to understand the cultural and social context in which the report will be used, resulting in a culturally sensitive and relevant design for the target audience.
- Challenge
- The primary difficulty was to select a suitable layout design structured by sections, colours, and relevant photographs that could effectively depict the specific themes mentioned in each section of the report. The objective was to engage the audience and encourage them to take an interest in the proposed policies and actions in food safety. Searching for photographs was a challenge primarily because each photo had to be linked with a specific chain of food systems related to scientific fields and surveillance programmes. Food safety is a primary determinant of human health. Access to safe, nutritious food is a fundamental human right.
- Realization and Technology
- 1. WHO global strategy for food safety: offset printing on paper. 2. PDF version for web purposes. 3. Summary of the report: PDF version for web purposes. 4. PowerPoint presentation. 5. Rollup Banners for conferences. 6. Design of the brand identity for the logo image and iconography. Adobe programs used: Adobe InDesign, Illustrator and Photoshop.
- Operation and Interaction
- The report is available in an interactive PDF for web use and a printed version.
- Project Duration and Location
- March 2022 to March 2023, Geneva-Switzerland-Barcelona, Spain. The image for the program's brand name, Global Strategy for Food Safety, and the report's cover and layout design took one year to create. This included searching for the right image to represent each segment, creating icons and figures, and making corrections per the editors' suggestions.
- Specifications
- Print version: size A4, full color. 76 pages. Web version: A4-sized with interactive features. Roll-up Banners for conferences: 200 cm x 80 cm.
- Keywords
- food safety, global strategy, timeframe, WHO, healthy food, food safety, alberto march, emergency response systems, global food systems
