Safer Food Editorial Design by Alberto March is a highly esteemed winner of the very prestigious 2024 A' Design Award in Print and Published Media Design Competition Category.
IronPrint· 2024
Safer Food Editorial Design
Client: The World Health Organization
A' Design Award Winner in Print Category
Verified Award Winner
Verify Award Status for #151038The Design
About Safer Food Editorial Design
The logo, icons, reports, banner, and PowerPoint slides have been designed to highlight the importance of food safety in the supply chain. The designer has used a semi-circle band to represent data analysis and healthy food consumption, which ultimately helps protect human beings. The icons' colour palette matches the report's main strategies. The aim is to create proactive, evidence-based, people-centred, cost-effective food safety systems with coordinated governance and adequate structure supported by relevant photographs. The layout content is supported by visuals that depict each theme.
The Recognition
About the A' Design Award
Safer Food Editorial Design is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Safer Food Editorial Design is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Safer Food Editorial Design is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
The editorial brand pieces were inspired by the increasing importance of food safety in the supply chain.
1. The safety of food products has become more challenging due to the global nature of the food supply chain.
2. Food safety incidents, like outbreaks of foodborne illnesses, have shown the risks of consuming unsafe food.
3. Food safety is crucial for public health and can impact millions worldwide.
4. New technologies for detecting and monitoring foodborne pathogens have improved food safety measures.
5. Establishing international agreements and standards, such as the Codex Alimentarius, provides a global framework for ensuring food safety.
What has been your main focus in designing this work? Especially what did you want to achieve?
The design of the report effectively conveys and recognizes food safety information. The content creation process received guidance from the Technical Advisory Group on Food Safety: Safer Food for Better Health.
The report's five strategies were developed through a comprehensive consultation process that involved member states and governmental institutions, United Nations agencies, other intergovernmental organizations, academic institutions, and non-governmental organizations.
The input gathered from these entities was incorporated into the report to provide a well-rounded perspective on food safety.
How long did it take you to design this particular concept?
March 2022 to March 2023, Geneva-Switzerland-Barcelona, Spain. The image for the program's brand name, Global Strategy for Food Safety, and the report's cover and layout design took one year to create. This included searching for the right image to represent each segment, creating icons and figures, and making corrections per the editors' suggestions.
Grand Interview
Your innovative use of semi-circular bands in Safer Food Editorial Design creates a powerful visual metaphor for data analysis and healthy food consumption - could you elaborate on how this design choice helps communicate complex food safety concepts to diverse global audiences?
Visual semicircular bands chosen as design elements are essential communication tools in today’s society. In marketing, they attract attention, provide sensory perceptions, and communicate brand information. For individuals, visuals enhance aesthetics, convey information, and assist audiences in understanding their surroundings.
The color palette in Safer Food Editorial Design appears meticulously chosen to align with the WHO's strategic objectives - how did you approach the challenge of creating a cohesive visual system that would resonate across different cultures while maintaining clear information hierarchy?
The colour palette used in Safer Food Editorial Design corresponds with the 17 Sustainable Development Goals (SDGs) colour scheme, emphasizing a critical call for action from all nations—both developed and developing—in a global partnership. It acknowledges that eradicating poverty and other forms of deprivation must be pursued alongside initiatives to enhance health and education, decrease inequality, and foster economic growth.
In developing Safer Food Editorial Design for both print and digital formats, what considerations guided your approach to ensuring the layout would remain equally impactful across multiple platforms while maintaining the integrity of crucial food safety information?
Both print and digital formats serve as visual connections to engage distinct audiences on each platform. Print materials reach health state departments, while online users can easily access the digital publication, enhancing its accessibility to a broader audience. The design of the Safer Food publication acts as a strong vehicle for conveying messages and information. This design not only captures attention but also promotes comprehension and interaction. In today's age of excessive information, a well-thought-out layout is crucial for making content prominent and meaningful to the target audience.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The design meets the objective of conveying and recognizing food safety information. The process of creating the report's content received advice from the Technical Advisory Group on Food Safety: Safer Food for Better Health.
The five strategies described in the report incorporate input gathered through a comprehensive consultation process that involves member states and governmental institutions, United Nations agencies and other intergovernmental organizations, academic institutions, and non-governmental organizations. - Dimensions & Packaging
- Print version: size A4, full color. 76 pages.
Web version: A4-sized with interactive features.
Roll-up Banners for conferences: 200 cm x 80 cm. - Tags
- food safety, global strategy, timeframe, WHO, healthy food, food safety, alberto march, emergency response systems, global food systems
- Production Technology
- 1. WHO global strategy for food safety: offset printing on paper.
2. PDF version for web purposes.
3. Summary of the report: PDF version for web purposes.
4. PowerPoint presentation.
5. Rollup Banners for conferences.
6. Design of the brand identity for the logo image and iconography.
Adobe programs used: Adobe InDesign, Illustrator and Photoshop. - Design Challenge
- The primary difficulty was to select a suitable layout design structured by sections, colours, and relevant photographs that could effectively depict the specific themes mentioned in each section of the report. The objective was to engage the audience and encourage them to take an interest in the proposed policies and actions in food safety.
Searching for photographs was a challenge primarily because each photo had to be linked with a specific chain of food systems related to scientific fields and surveillance programmes.
Food safety is a primary determinant of human health. Access to safe, nutritious food is a fundamental human right.
Since its establishment in 1948, the World Health Organization (WHO) has been dedicated to reducing the impact of foodborne diseases on global health. WHO has played a leading role in assessing global food safety, aiding countries in establishing or strengthening national surveillance systems for food-borne diseases, promoting control and prevention strategies through education programs, and raising international awareness. - Research
- Methodology used:
User research helps design a user-friendly product by understanding the target audience's needs, behaviours, and preferences.
Market research was conducted to understand industry trends and design a relevant and appealing report for the target audience.
Visual research was conducted to analyze design trends, styles, and techniques in similar reports worldwide.
Ethnographic research was conducted to understand the cultural and social context in which the report will be used, resulting in a culturally sensitive and relevant design for the target audience.
Design steps:
The first step was to create a logo for the program that incorporated semi-circle bands to represent data analysis and healthy food consumption. The client also wanted the colour palette to align with the Sustainable Development Goals (SDGs) related to the report's content.
The second step was to create five icons to represent the main core of the report consistent with the five strategies. Each strategy aims to build proactive, forward-looking, evidence-based, people-centred, cost-effective food safety systems with coordinated governance and adequate infrastructure.*
The third step was to create the cover's report to convey a robust natural and organic food environment.
Step four involved designing the report layout, using the brand's colour palette to differentiate sections and reinforce its identity. I created internal covers with colours linked to the logo's palette to distinguish chapters.
The fifth step involved creating PowerPoint slides aligned with the report design and logo and a roll-up banner for conferences worldwide.
*(Detail information on the design process step can be found on the PDF) - Inspiration
- The editorial brand pieces were inspired by the increasing importance of food safety in the supply chain.
1. The safety of food products has become more challenging due to the global nature of the food supply chain.
2. Food safety incidents, like outbreaks of foodborne illnesses, have shown the risks of consuming unsafe food.
3. Food safety is crucial for public health and can impact millions worldwide.
4. New technologies for detecting and monitoring foodborne pathogens have improved food safety measures.
5. Establishing international agreements and standards, such as the Codex Alimentarius, provides a global framework for ensuring food safety. - Project Duration
- March 2022 to March 2023, Geneva-Switzerland-Barcelona, Spain.
The image for the program's brand name, Global Strategy for Food Safety, and the report's cover and layout design took one year to create. This included searching for the right image to represent each segment, creating icons and figures, and making corrections per the editors' suggestions. - Operation Flow
- The report is available in an interactive PDF for web use and a printed version.
- Patents
- WHO global strategy for food safety 2022–2030: towards stronger food safety systems and global cooperation.
ISBN 978-92-4-006120-0 (electronic version)
ISBN 978-92-4-006121-7 (print version)
© World Health Organization 2022
Some rights reserved. This work is available under the Creative Commons Attribution-NonCommercial-ShareAlike 3.0 IGO licence (CC BY-NC-SA 3.0 IGO; https://creativecommons.org/licenses/by-nc-sa/3.0/igo).
Layout and design: Alberto March - Image Credits
- Cover and layout design: Alberto March
Cover image: DisobeyArtPh; Licensee: Alberto March
Slide PPT #1: AlexRaths; Licensee: Alberto March
Slide PPT #2: ckstockphoto; Licensee: Alberto March
Page 11, #1: Seventyfourimages; Licensee: Alberto March
Copyright content: World Health Organization
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