A' Design Award in Fashion and Travel Accessories Design Goes to Sarban Leather Bag by Aida Mehranfar

Aida Mehranfar recognized for fashion and travel accessories design by the international grand jury of the 2023 - 2024 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 14, 2024 /DesignNewswire/ Sarban Leather Bag by Aida Mehranfar, designed for Fida, has been granted the A' Design Award in the Fashion and Travel Accessories Design category, A' Design Award & Competition has announced. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.

About the A' Design Award

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

More About Sarban Leather Bag

Sarban is a handmade leather bag inspired by the Sarban Minaret in the Joybar neighborhood of Isfahan, Iran. The bag measures 300 mm by 120 mm by 230 mm and weighs about 613 grams. Natural camel leather is used, a material chosen for durability and for the historic role of the minaret as a guide for camels and caravans. Raised and recessed geometric shapes on the front recall the brickwork of the minaret, and a single brick tone follows the same reference. The design refers to an area where different religions coexist peacefully.

About Aida Mehranfar

Aida Mehranfar is a talented designer who began her career in graphic design and transitioned to crafting exquisite leather bags. For over thirteen years, she's been creating unique pieces that set her apart from other leather bag designers. Her strength lies in her emotional intelligence, which allows her to connect with the inner world of her customers. Aida's designs are infused with two key dimensions: the spiritual and the technical. Her leatherwork showcases traditional techniques, while her spiritual focus explores the human condition, inviting people to connect with their own souls through ancient wisdom.

Award Record

This recognition makes Aida Mehranfar a winner of 1 A' Design Award.

About the A' Fashion and Travel Accessories Design Award

The A' Accessory Design Award is an international fashion design competition recognizing good accessory designs by leading designers and brands worldwide. It is organized within the A' Design Award & Competition and is open to accessory designers, fashion designers, travel accessory designers and luxury goods manufacturers from all countries. Typical entries include handbags, scarves, belts, luggage, hats and travel bags. The awarded accessory designs are published at https://designers.org/design-category/accessory

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/152080
A' Design Award Page: https://competition.adesignaward.com/152080
Media Showcase: https://www.designnewsroom.com/!152080
Laureate Profile: https://designers.org/d/227402
Further Information from the Laureate: https://yun.ir/4azsze

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Sarban Leather Bag
Function: Leather Bag
Category: Fashion and Travel Accessories Design
Discipline: Fashion Design
Industry: Fashion and Luxury
Colors: Sienna, Peru, Sandy Brown, Light Salmon and Saddle Brown
Images: 5
Client: Fida

The Recognition

Laureate: Aida Mehranfar
Country: Iran
Recognition: A' Design Award
Edition: 2023 - 2024
Design ID: #152080

Credits

Image Credits: Image One: Photograph by Arash Mehranfar/ Edited by Sahar Gholami/ Created by Aida Mehranfar (Fedacheram)/ Title of the artwork: Sarban/ Year of the image: 2023 Image Two: Photograph by Arash Mehranfar/ Edited by Sahar Gholami/ Created by Aida Mehranfar (Fedacheram)/ Title of the artwork: Sarban/ Year of the image: 2023 Image Three: Photograph by Arash Mehranfar/ Edited by Sahar Gholami/ Created by Aida Mehranfar (Fedacheram)/ Title of the artwork: Sarban/ Year of the image: 2020

Design Details

Unique Properties: This design is efficient both visually and functionally. The material used in this design is natural camel leather, which makes the product more durable. The source of inspiration for this design is an Iranian architectural building, which aims to introduce ancient Iranian art to the world. it's 23 cm x 30 cm x 12 cm bag and its weigh is about 613 g.
Inspiration: This bag is a handmade product inspired by Iranian architecture and the Sarban minaret in the Joybar neighborhood of Isfahan. It reflects the peaceful coexistence of Jews, Kalimis and Muslims in that area. It has geometric shapes and a single color brick color that resemble the minaret’s design. It is made of camel leather that symbolizes the function of the minaret as a guide for camels and caravans.
Research: The bag design was created through extensive online and field research in the field of architecture. The goal was to showcase ancient Iranian architectural structures and find an appropriate landmark. The Sarban Minaret was selected for the project, and extensive photography was conducted from different angles. The geometric patterns of the building were analyzed and sketched on paper. Paper templates were created using simplified patterns, and through an iterative process, the final design was achieved. The chosen structure aims to have a positive impact on human perception and promote a deeper understanding of peace.
Challenge: This design is not just a product; it is a means to promote the sense of peace among humans. It aims to foster peace among different thoughts and religions. The region where the Sarban Minaret is located is a place where different religions converge and peacefully coexist. Sarban symbolizes peace. The challenge of this project was to transform an architectural structure into a leather bag and creat it. The forms that were shaped by bricks had to be replicated in the same way using leather, and all of these stages were done by hand.
Realization and Technology: This bag was designed manually, with a pencil on paper, and also the method of making the initial pattern was done entirely by hand and using paper by trial and error. The protrusions and depressions on the front of the bag were prepared as manual patterns, and by sticking the shapes together with tape, they reached the final form and after reaching the paper pattern, the pattern was transferred to the leather and cut and collected and reached the final shape.
Operation and Interaction: This design has incorporated elements from Iranian culture to interact with the audience. Architecture is a part of Iranian art and culture, and through drawing inspiration from it and embodying it in the design of this bag, a connection has been established with the audience.
Project Duration and Location: This project was designed and executed in Iran in December 2020. The design and implementation of this project took two weeks to complete.
Specifications: this bag's physical information is: 300 mm x 120 mm x 230 mm
Keywords: Bag, architecture, Sarban, Iran, peace