Press Release
Hunguest Hotels Brand Design by Eszter Laki and Reka Imre Is Granted the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design
Eszter Laki and Reka Imre acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 18, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Hunguest Hotels Brand Design by Eszter Laki and Reka Imre, designed for Studio NUR. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Hunguest Hotels Brand Design
Hunguest Hotels is a brand identity created for a Hungarian hotel group. The identity communicates a commitment to quality and consistency. The work included a redesign of the existing logo and of all visual elements, from hotel signage to printed materials. Many of the hotels are connected with spa and wellness centers, so the design shows a link with water. The logo is a capital H formed from drops of water, and the main brand color is blue. Letterpress printing, embossed leather menu covers and engraved wooden signage were used.
About Eszter Laki and Reka Imre
Studio Nur, a Budapest-based graphic design studio founded by Eszter Laki, specializes in comprehensive branding services, spanning from the inception of initial sketches to photo documentation. The dedicated and passionate team at Studio Nur places a high value on fostering enthusiasm among their clients. Their diverse portfolio boasts international projects encompassing product identity, editorial design, and collaborations within the hospitality industry. Among their notable achievements, Studio Nur has crafted distinctive identity designs for numerous hotels, bars and restaurants both locally in Budapest and on a global scale.
Award Record
Eszter Laki and Reka Imre is a winner of 1 A' Design Award, including this recognition.
About the A' Graphics, Illustration and Visual Communication Design Award
The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/154178
- A' Design Award Page: https://competition.adesignaward.com/154178
- Media Showcase: https://www.designnewsroom.com/!154178
- Laureate Profile: https://designers.org/d/348276
- Further Information from the Laureate: http://studionur.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Hunguest Hotels Brand Design
- Function
- Brand Design
- Category
- Graphics, Illustration and Visual Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising and Arts
- Colors
- Steel Blue, Dark Slate Gray, Gainsboro and Silver
- Images
- 5
- Client
- Studio NUR
The Recognition
- Laureate
- Eszter Laki and Reka Imre
- Country
- Hungary
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #154178
Credits
- Team
- Eszter Laki, Réka Imre
- Image Credits
- photographs by András Zoltai and Zoltán Gali
Design Details
- Unique Properties
- Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
- Inspiration
- We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
- Realization and Technology
- To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
- Project Duration and Location
- The project started in 2020 in Hungary and finished in 2023.
- Keywords
- hotel branding, wellness and spa, letterpress, Hungary
