Hunguest Hotels Brand Design by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design Competition Category.
BronzeGraphic· 2024
Hunguest Hotels Brand Design
Client: Studio NUR
Bronze A' Design Award Winner in Graphic Category
Verified Award Winner
Verify Award Status for #154178The Design
About Hunguest Hotels Brand Design
Hunguest Hotels is a brand identity created for a Hungarian hotel group. The identity communicates a commitment to quality and consistency. The work included a redesign of the existing logo and of all visual elements, from hotel signage to printed materials. Many of the hotels are connected with spa and wellness centers, so the design shows a link with water. The logo is a capital H formed from drops of water, and the main brand color is blue. Letterpress printing, embossed leather menu covers and engraved wooden signage were used.
The Recognition
About the Bronze A' Design Award
Hunguest Hotels Brand Design is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Hunguest Hotels Brand Design is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Hunguest Hotels Brand Design splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
- Tags
- hotel branding, wellness and spa, letterpress, Hungary
- Production Technology
- To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
- Inspiration
- We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
- Project Duration
- The project started in 2020 in Hungary and finished in 2023.
- Team Members
- Eszter Laki, Réka Imre
- Image Credits
- photographs by András Zoltai and Zoltán Gali
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