Press Release
Yao Wu Receives the Bronze A' Design Award for Wudang Mountain Visual Design in Cultural Heritage and Culture Industry Design
Yao Wu recognized for cultural heritage and culture industry design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2024 /DesignNewswire/ Wudang Mountain Visual Design by Yao Wu, designed for Beijing Wuyao Cultural and Creative Co. Ltd., has been granted the Bronze A' Design Award in the Cultural Heritage and Culture Industry Design category, A' Design Award & Competition has announced. The result belongs to the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Wudang Mountain Visual Design
Wudang Mountain is a visual identity and illustration project created for the Wudang Mountain World Cultural Heritage site in China. The project includes three illustrations, three logo designs, packaging, patterns based on Wudang mythology and local animals, and the interior design of a flagship store. The main logo uses a complex form to reflect the history and solemnity of the site, while the commercial sub-brand uses clean lines. The packaging box measures 18 by 18 centimeters and combines embossing, hot stamping and ultraviolet coating, so details can be seen and felt.
About Yao Wu
I'm Wu Yao，In 2019, Beijing Satellite TV invited the designer of the second season of the National Palace Museum, the official cultural and creative designer of Wudang Mountain, the designer recommended by Zhan Ku, the annual cooperative designer of shede liquor industry, and the special designer of the culture and Tourism Bureau of Xi'an Qujiang Management Committee.
Award Record
Yao Wu is a winner of 7 A' Design Awards, including this recognition. The awards span the editions from 2022 - 2023 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Cultural Heritage and Culture Industry Design Award
The A' Cultural Heritage Design Award is an international design competition recognizing good designs that preserve, protect, and promote cultural heritage. The competition is organized within the A' Design Award & Competition and is open to cultural heritage designers, culture industry professionals, cultural heritage specialists and museum designers from all countries. Entries typically include cultural heritage projects, cultural conversation, preservation and restoration and protection projects. Awarded cultural heritage designs are published at https://designers.org/design-category/cultural-heritage
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/154186
- A' Design Award Page: https://competition.adesignaward.com/154186
- Media Showcase: https://www.designnewsroom.com/!154186
- Laureate Profile: https://designers.org/d/325136
- Further Information from the Laureate: https://bit.ly/49Xj0qg
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Wudang Mountain Visual Design
- Function
- Visual Design
- Category
- Cultural Heritage and Culture Industry Design
- Discipline
- Communication Design
- Industry
- Arts and Social Impact
- Colors
- Black, Dark Olive Green, Dim Gray, Dark Slate Gray and Saddle Brown
- Images
- 5
- Client
- Beijing Wuyao Cultural and Creative Co. Ltd.
The Recognition
- Laureate
- Yao Wu
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #154186
Credits
- Team
- Original designer：Wu yao, Zhang yuchen, Xie boxing, Tan zhen, Zheng ziyang, Tang Wenhu, Liao hao and Zhou Tingjue
Design Details
- Unique Properties
- This is a large-scale comprehensive project designed for the Wudang Mountain World Cultural Heritage. These include 3 illustrations of different sizes, 3 logo designs and supporting packaging designs, pattern designs with the theme of Wudang mythology and Wudang Mountain native animals, and the interior design of the flagship store. The main logo design of Wudang Mountain The complex design is chosen to reflect the history and solemnity of Wudang Mountain as a world cultural heritage. The Wudang Mountain commercial sub-brand adopts clean lines.
- Inspiration
- Inspired by Wudang culture and Wudang architecture. Paraphrase: Wudang is a famous mountain in China, the birthplace of Chinese Taoism, and the birthplace of Tai Chi. In 1994, the ancient architectural complex of Wudang Mountain was included in the World Cultural Heritage List. It is an extremely important cultural heritage in China.
- Research
- Understand and reproduce Wudang culture. From multiple angles and build a grand cultural foundation with a narrative structure in illustration design. Create expanded graphics and logo designs for subsequent commercialization Strive to build a complete system.
- Challenge
- Wudang Mountain is a world cultural heritage The biggest difficulty is to preserve its history in comprehensive creation and make everyone interested in its culture In illustration design how to integrate the classic architecture of Wudang Mountain with Wudang culture The layout of the image must be comprehensive The painting style is also excellent both realistic and incorporating a lot of Chinese mythology
- Realization and Technology
- In commercial applications it can be used with other derivatives such as postcards posters and other cultural and creative works The choice of materials varies depending on the derivative IP authorization and photo gallery authorization
- Operation and Interaction
- Illustrations and graphic designs cannot directly interact with users. Through packaging and products, users can more intuitively see the details in the illustrations. Through the differences in packaging technology, users can feel the details of the pattern design tactilely and visually.
- Project Duration and Location
- The project started in Beijing in July 2023 and ended in December 2023
- Specifications
- The size of the packaging box is 18cm*18cm. The surface of the packaging is embossed with hot stamping to show the pattern design, and UV is used to cover the illustration. The illustration uses giclee technology, and the size of the work displayed in the form of a single illustration is 3.84m*0.76m. 12 vignettes can be displayed as postcards. The dimensions of business applications vary by type.
- Keywords
- Illustration, Wudang, Visual design, Cultural heritage design,
