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DesignNewswire · COMO, Italy ·

Figure Portrait Exhibition Display by Mengyao Guo Is Granted the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design

Mengyao Guo acknowledged for graphics, illustration and visual communication design by the international grand jury of the 2023 - 2024 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 16, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the Bronze A' Design Award in the Graphics, Illustration and Visual Communication Design category for Figure Portrait Exhibition Display by Mengyao Guo. The result belongs to the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

About the Bronze A' Design Award

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

About Figure Portrait Exhibition Display

Figure Portrait is a series of portrait illustrations created for a public exhibition. The series brings together faces from different eras and public personas, inviting reflection on life and time. Each portrait tells a separate story, and together the portraits describe a shared human experience. The illustrations began as hand-drawn sketches, which were then digitized with Procreate. Shading, layering and color blending were used to render textures and a wide range of emotions. The digital files can be adjusted to any size.

About Mengyao Guo

Guo Mengyao is an award-winning artist, illustrator, graphic designer, and researcher with fine art and visual communication background. She is an assistant professor at Shenzhen International School of Design, Harbin Institute of Technology, and a PhD candidate in Visual Communication at the University of Macau. Her works have been widely included in several worldwide exhibits after graduating as a postgraduate at the University of Arts London, including CITYA - City as a medium, Art Vancouver, Art Fair Tokyo, and Art on Paper in New York City. Her unique style mixes hair symbolism, black-and-white drawing techniques, and meticulously drawn flawless lines.

Award Record

This recognition makes Mengyao Guo a winner of 3 A' Design Awards. All of the awards belong to the 2023 - 2024 edition of the A' Design Award & Competition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Figure Portrait Exhibition Display
Function
Exhibition Display
Category
Graphics, Illustration and Visual Communication Design
Discipline
Communication Design
Industry
Branding & Advertising and Arts
Colors
Snow, Dark Slate Gray, Orange Red, Black and Firebrick
Images
5

The Recognition

Laureate
Mengyao Guo
Country
China
Recognition
Bronze A' Design Award
Edition
2023 - 2024
Design ID
#154286

Credits

Image Credits
Illustrator Mengyao Guo, Figure Portrait, 2022.; Illustrator Mengyao Guo, Figure Portrait, 2023.

Design Details

Unique Properties
The "Figure Portrait" series, initially designed for a public exhibition, presents various intriguing portraits. This project interweaves the faces of various eras and public personas, fostering a deep understanding of life and time. It resonates with emotions of joy and empathy, celebrating human resilience. This illustrative series transcends personal narratives to capture the shared human experience.
Inspiration
This series is inspired by the desire to interpret the essence of human experience across different periods visually. Drawing from the rich of life, the project seeks to portray the faces of various eras and general personas, capturing their unique emotions and experiences. The technical background involved research into portrait illustration and studying historical and contemporary facial expressions and features, resulting in these that are as technically robust as it is emotionally resonant.
Research
This series captures the essence of human experience across different eras. The methodology involved studying historical and contemporary facial expressions and features and translating these into illustrations. Data was collected from various historical, artistic, and cultural sources. The research tools used included traditional sketching tools and digital software like Procreate. The insights gained have a deeper understanding of how portraiture can encapsulate the human experience.
Challenge
The main creative challenge in the "Figure Portrait" series was representing the essence of human experience across different eras through portraiture. Balancing technical proficiency with emotional resonance was an internal obstacle, requiring a deep understanding of illustration techniques and human emotions. Externally, keeping the designs relevant and engaging for a contemporary audience while drawing inspiration from various historical and social contexts was challenging.
Realization and Technology
The "Figure Portrait" series was realized meticulously, involving traditional and digital illustration techniques. Initial sketches were drawn by hand to capture the essence of the subjects. These were then digitized using Procreate. Techniques such as shading, layering, and color blending were used to render textures that capture a spectrum of human emotions, resulting in a series of technically accomplished and emotionally compelling portraits.
Operation and Interaction
The "Figure Portrait" collection operates through visual engagement. It transforms the viewer's perception by presenting a blend of familiar and mysterious faces, provoking a reflective interaction. The keyframes are the individual portraits, each telling a unique story that contributes to the overall narrative of the series. It excels due to the illustrations' emotional depth, which captivates the viewer and stimulates a deeper understanding and appreciation of the shared human experience.
Project Duration and Location
The project started in April 2022 in Macau, finished in March 2023 in Zhengzhou, and was exhibited in Zhengzhou, China.
Specifications
Digital illustrations can adjust to any size.
Keywords
Figure Illustration, Portrait, Human Emotion, Procreate, Visual Data

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