Press Release
Xilin Gol Cheese Packaging by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin Is Granted the A' Design Award in Packaging Design
Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin acknowledged for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 13, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Packaging Design category for Xilin Gol Cheese Packaging by Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin, designed for Xilin Gol League Brand Building Promotion Centre. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
About Xilin Gol Cheese Packaging
Xilin Gol Cheese is a packaging design for a cheese product from the Xilin Gol Grassland. The square box opens and closes at the top and the bottom. The outer shell is made of paper and plastic with a hollowed out pattern shaped like a yurt. Transparent sheets on the front and the back are printed with illustrated characters of the cheese family. Patterns and texts on both sides are letterpress printed. The inner case is opaque paper with illustrations of grassland scenery. The design joins Mongolian culture with modern graphic art.
About Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin
Li Chenghua, who graduated from Tsinghua University, research direction: brand planning and design. Currently, he is the deputy director of the Department of Design and Art and the deputy director of the Institute of Contemporary Art Design of Zhejiang University; he is the director of the Hangzhou Technical Center for National Famous, Special and New Agricultural Products Packaging and Logo Design of the Ministry of Agriculture and Rural Affairs, and the post expert of technology application in the field of national agricultural products packaging and logos; he is also the director of the Green Food Association of China, a member of the Design Committee of the China Packaging Federation, a...
Award Record
This recognition makes Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/158922
- A' Design Award Page: https://competition.adesignaward.com/158922
- Media Showcase: https://www.designnewsroom.com/!158922
- Laureate Profile: https://designers.org/d/351129
- Further Information from the Laureate: https://bit.ly/3Vln53t
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Xilin Gol Cheese Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Dark Sea Green, Linen, Sea Green, Dark Slate Gray and Dark Khaki
- Images
- 5
- Client
- Xilin Gol League Brand Building Promotion Centre
The Recognition
- Laureate
- Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin
- Country
- China
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #158922
Credits
- Team
- Chenghua Li, Linjian Chen, Deli Dong and Xinyi Yin
- Image Credits
- Image #No1: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 1, 2023. Image #No2: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 2, 2023. Image #No3: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 3, 2023. Image #No4: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 4, 2023. Image #No5: Designer Chenghua Li, Linjian Chen, Deli Dong, Xinyi Yin, Xilin Gol Cheese 5, 2023.
Design Details
- Unique Properties
- Xilin Gol Cheese, from the Xilin Gol Grassland, is made with premium milk and a pure, additive-free process, appealing to health-conscious consumers who value quality. With a sensory design blending sight and taste, it embodies the pristine beauty of the grassland, providing a healthy and delicious treat. Themed "natural purity," the packaging merges grassland vistas, Mongolian culture, and modern art, blending ethnic tradition with contemporary expression.
- Inspiration
- Xilin Gol cheese packaging draws inspiration from Mongolian culture, green grasslands, and folk customs. The design incorporates elements such as the Mongolian yurt shape, language, pattern art, and rock paintings, using a blue-white and green-white color scheme for an authentic grassland style. The key pattern features the Xilin Gol cheese family's IP, adding a playful touch while emphasizing the product's purity and healthy taste.
- Research
- Interpersonal Design Theory, Anthropomorphic Design
- Challenge
- How to make an attempt to rejuvenate the design of traditional folklore under the principle of green design. Delivering cultural connotations in the Mongolian context to a multilingual consumer audience.
- Realization and Technology
- Adopting the square box design with top and bottom closure, the outer shell is made of paper and plastic hollowed out, the hollowed-out pattern resembles a yurt, the transparent plastic sheet on the front and back are printed with IP images of singing milk bars and slices of milk, and the patterns and texts on both sides are letterpress printed, reflecting the high-end texture. The inner case is made of opaque paper with illustrations of the Xilin Gol grassland scenery, showing the pure and natural grassland style. When the top and bottom boxes are closed, the cheerful scene of the cheese family singing and dancing in the grassland is shown.
- Operation and Interaction
- The shape of the box is a square box that opens and closes at the top and bottom, and when the top and bottom boxes are closed, it shows the cheerful scene of the cheese family singing and dancing in the grassland.
- Project Duration and Location
- The project was completed in Hangzhou, China, on October 10, 2023.
- Specifications
- Upper box W122.62 x D122.62 x H104mm Lower box W177.71 x D177.71 x H118.7mm
- Keywords
- Cheese, Food, Packaging Design, Branding, Products
