Press Release
Zhaocheng He Is Honored with the Bronze A' Design Award for Notoginseng Medicine Packaging in Packaging Design
Zhaocheng He honored for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 13, 2024 /DesignNewswire/ Notoginseng Medicine Packaging by Zhaocheng He, designed for Wen Guan Zhuang, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The recognition forms part of the 2023 - 2024 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Notoginseng Medicine Packaging
Notoginseng Radix Et Rhizoma is a traditional Chinese medicine with excellent therapeutic effects. The combination of dots in packaging forms a mountain shape, which not only reflects the growth environment of Panax notoginseng powder but also expresses its powdery form. The design of this packaging in black and blue breaks the traditional perception in the industry, making the packaging full of fashion and quality. The packaging of the inner box is arranged and combined to form a landscape painting full of Eastern artistic conception.
About Zhaocheng He
Zhaocheng He has been serving as the Creative Director of MidaDesign since 2014. Provide customers with services such as brand image design, product packaging design, cultural and creative design, and book and magazine design. With over 10 years of design experience, he is adept at exploring brand advantages from the perspective of consumers and exploring more possibilities with innovative design techniques. His design works have won over 80 professional awards both domestically and internationally, providing brand creative design services to over 300 enterprises and institutions.
Award Record
This recognition makes Zhaocheng He a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/159869
- A' Design Award Page: https://competition.adesignaward.com/159869
- Media Showcase: https://www.designnewsroom.com/!159869
- Laureate Profile: https://designers.org/d/353656
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Notoginseng Medicine Packaging
- Function
- Medicine Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Medium Turquoise, Dark Slate Gray, Turquoise and Light Sea Green
- Images
- 5
- Client
- Wen Guan Zhuang
The Recognition
- Laureate
- Zhaocheng He
- Country
- China
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #159869
Design Details
- Unique Properties
- Panax notoginseng is a traditional Chinese medicine. It is packaged in the form of dots to form the shape of mountains, which not only reflects the growing environment of panax notoginseng powder but also expresses its powdery form. The collision of black and blue makes the packaging full of fashion and quality sense. The packaging of the inner box is arranged and combined to form a landscape painting full of eastern artistic conception.
- Inspiration
- The inspiration comes from the mountains where Sanqi powder grows and the powdery form of Sanqi. The inspiration for the pattern of the sprawling mountain ranges comes from the famous ancient Chinese painting of thousands of miles of rivers and mountains.
- Research
- Panax notoginseng is a traditional Chinese medicine. It has a very good therapeutic effect. Designing the powder form of Panax notoginseng through dots is not only a cultural inheritance and induction, but also an expression of modern aesthetics.
- Challenge
- Most similar products in the market are mainly packaged in red and green, and we use black and blue to design this packaging, breaking the traditional understanding of the industry.
- Realization and Technology
- This outer box is made of tinplate with relief on top. The combination of matte and varnish gives a delicate feeling. There are four small boxes inside made of environmentally friendly paper.
- Operation and Interaction
- This packaging retains the characteristics of traditional Chinese medicine and enhances the brand's fashion sense through the collision of black and blue, bringing consumers a better brand impression.
- Project Duration and Location
- The project lasts 2 month
- Keywords
- Health, medicine, fashion, artistic conception, powder
