Press Release
Joumana Maalouf Is Honored with the Bronze A' Design Award for Equia Keto Line Packaging Identity in Packaging Design
Joumana Maalouf of Colorcode honored for packaging design by the international grand jury of the 2023 - 2024 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 13, 2024 /DesignNewswire/ Equia Keto Line Packaging Identity by Joumana Maalouf of Colorcode, designed for Colorcode Creative Agency, has been granted the Bronze A' Design Award in the Packaging Design category, A' Design Award & Competition has announced. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
More About Equia Keto Line Packaging Identity
Equia Keto line's fusion of tradition and modern flair. Sophisticated packaging adorned with almond blossoms and sleek patterns features spot UV detailing, adding a luxurious touch. Vintage sketches meld seamlessly with contemporary designs, evoking earthy greens, calming blues, and rich golds for a nature-inspired feeling. Resealable pouches with tear notches and a matte backdrop enable special printing effects, such as spot UV, ensuring an upscale presentation. Crafted from PET and PE Transparent materials, these bags combine matte and glossy finishes, preserving products in peak condition
About Joumana Maalouf
I'm Joumana, Founder & Creative Director of Colorcode Agency, a premier branding firm in Lebanon. With 21+ years in innovative food & beverage packaging, I've driven market growth for high-profile clients. I hold a Master's in International Business, crafted 400+ FDA-compliant designs, and earned an A'Design Award. I've led branding for notable brands like eQuia, Calipain, Alforno,andAlOumara.
About Colorcode
A creative agency providing quality design solutions to 100+ clients worldwide. Joumana Maalouf is the founder & Creative Director, who became a leader in the packaging design industry over the years.
Award Record
Joumana Maalouf of Colorcode is a winner of 2 A' Design Awards, including this recognition. The awards were granted between the 2018 - 2019 and the 2023 - 2024 editions of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/159746
- A' Design Award Page: https://competition.adesignaward.com/159746
- Media Showcase: https://www.designnewsroom.com/!159746
- Laureate Profile: https://designers.org/d/241397
- Further Information from the Laureate: https://youtu.be/sIWtn8z7VKs
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Equia Keto Line Packaging Identity
- Function
- Packaging Identity
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Goldenrod, Peru, Dark Gray, Sienna and Light Slate Gray
- Images
- 5
- Client
- Colorcode Creative Agency
The Recognition
- Laureate
- Joumana Maalouf
- Country
- Lebanon
- Brand
- Colorcode
- Recognition
- Bronze A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #159746
Credits
- Team
- CEO, Brand Consultant & Creative Director, Art director and Videography and Animation
- Image Credits
- Image credits for Shutterstock, But the illustration is transformed by Colorcode team to be more artistic and customized.
Design Details
- Unique Properties
- Introducing a fresh identity for the eQuia Keto line, blending traditional elements with a modern abstract pattern to establish a deeper connection with our audience. Our design seamlessly fuses sketching and abstract styles, incorporating a healthy and natural color palette inspired by almond flowers in a contemporary manner. The inclusion of spot UV adds extra value. The goal is to be user-friendly and stand out in the market.
- Inspiration
- The packaging design seamlessly integrates tradition and modernity, combining vintage sketches with contemporary patterns for Almond Flour, Coconut Flour, Stevia and Erythritol Sweetener. It captures their timeless essence, appealing to both classic and modern sensibilities. Inspired by nature, the design incorporates earthy greens for stability, calming blues for tranquility, and golden sunlight shades for warmth. This palette creates a visually pleasing and sensory experience, connecting consumers with the beauty and balance of the outdoors, fostering a sense of harmony and well-being in their daily lives.
- Research
- The keto design project combines traditional and innovative elements to develop a distinctive product line in the keto market. By conducting thorough market analysis and competitor research, the project identifies opportunities for differentiation. Consumer research guides the design process to align with customer expectations, with a strong emphasis on innovation using modern technologies. The project also explores global markets to tailor the keto line for diverse audiences. The collaborative design process involves prototyping and testing, aiming to create a unique and successful product line that meets current market demands and anticipates future trends.
- Challenge
- The project faced two challenges. The initial challenge entailed integrating three languages in alignment with the brand's specifications while preserving a modern appearance. The second challenge was to craft a design that is simple, elegant, and high-end, all while accommodating ample information.
- Realization and Technology
- The key elements include a pouch bag design, creating an easy-to-use open zipper bag for closure, tier notches for added functionality, a special printing effect on a matte background, and the incorporation of spot UV detailing.
- Operation and Interaction
- The design of Keto product revolves around enhancing user experience through simplicity and functionality. The focus is on ease of use, tiered notching, and a seamless zipper bag opening mechanism.
- Project Duration and Location
- The project started on July 15, 2021, and ended on November 5, 2021, in Lebanon.
- Specifications
- ZIPPER READY BAGS PRINTED Material: PET Transparent 12 mic/ PE Transparent 90 mic Matt and shiny, without vacuum and nitrogen flushing properties
- Keywords
- brand, packaging, packaging design, Flour package, Artificial sweetener package, creative design.
