Equia Keto Line Packaging Identity

The packaging design integrates old-world charm with modern aesthetics, drawing inspiration from the natural essence of the products. It emphasizes the unprocessed qualities of almond flour, coconut flour, stevia, and erythritol sweetener. By combining traditional sketches with contemporary patterns, the design portrays the products' heritage while presenting a fresh, innovative appearance, appealing to a modern, health-conscious audience.

Our main focus in designing the eQuia Keto line was to blend traditional elements with modern abstract patterns, creating a fresh and engaging identity. We aimed to achieve simplicity and functionality, using vivid natural colors to convey healthiness and unprocessed quality. Key features include user-friendly tiered notching, a seamless zipper bag opening, and compliance with FDA international regulations for global exportation.

We plan to refine and innovate our design features to ensure they continuously enhance functionality and user experience.

Balancing heritage and modernity in the eQuia Keto Line packaging was a central focus of our designapproach. The sketching style of almonds reflects the authentic spirit and mood of the product. Almondblossoms, a traditional motif, were chosen after revisiting the product's roots for their cultural symbolismand connection to nature, emphasizing the natural and wholesome ingredients at the core of the product.To reflect modernity, we integrated the traditional elements with a contemporary typeface and abstractpatterns. This reimagining of the motif creates a modern aesthetic while preserving its essence. The color palette, blending earthy tones with vibrant accents, evokes a natural feel and underscores the brand’s commitment to authenticity.Every design decision, from layout to typography, was thoughtfully crafted to showcase the product'sfoundation in nature while appealing to a modern and younger audience. This fusion ultimately reflectsthe product’s core promise: supporting wellness and a healthy lifestyle.

To address this challenge, we focused on creating a harmonious design that seamlessly integratesthree languages while maintaining the elegant simplicity of the packaging. Our key objective was toprioritize clarity and legibility without overwhelming the visual composition.We selected a clean, modern typeface that complements the overall design, ensuring each language isbalanced and easy to read. The layout was meticulously structured, giving each language ample spaceto breathe and avoiding visual clutter. We adjusted font sizes, amplifying the English language whilekeeping the Arabic slightly smaller for contrast.Choosing the right font was critical to ensuring the languages are visually appealing and cohesive,without one overpowering the others. To maintain a clear hierarchy, we designated primary andsecondary languages on the front, while placing the French language on the back side.

eQuia is a brand known for its focus on health and wellness, using natural ingredients to create products that prioritize wholesomeness. For the Keto line, we ensured that the natural aspect remained central, highlighting its authenticity through carefully selected colors. Our goal was to reflect the product’s healthy and natural qualities using a palette inspired by everyday elements of nature that people connect with in their daily lives.The palette features Light Green, symbolizing lush foliage and representing harmony, safety, and health. Calming Blues capture the serenity of clear skies and tranquil waters, bringing a sense of peace and openness. Golden Sunlight Shades, with warm yellows, evoke the uplifting warmth and positivity of sunlight. These colors not only emphasize the natural foundation of the products but also create a visual identity that resonates with the essence of health and well-being.