Press Release
Cats in a Box Communication Design by Daniel da Hora Receives the A' Design Award in Advertising, Marketing and Communication Design
The international grand jury of the 2023 - 2024 A' Design Award & Competition recognizes Daniel da Hora for advertising, marketing and communication design
FOR IMMEDIATE RELEASE
COMO, Italy, April 16, 2024 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Advertising, Marketing and Communication Design category for Cats in a Box Communication Design by Daniel da Hora, designed for Adote Um Gatinho. The award was conferred within the 2023 - 2024 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Cats in a Box Communication Design
The design team campaign ingeniously combined bold illustrations with a cheerful atmosphere, aiming to debunk covid-19 myths and promote cat adoption. Research-driven, it uncovered misconceptions, leading to impactful messaging and product line development. Through a vibrant marketing approach and a successful charity bazaar, the campaign not only raised funds but also challenged societal beliefs, fostering a more informed and compassionate community.
About Daniel da Hora
Awarded, speaker and member of the jury at several global creativity festivals, such as Cannes Lions, CLIO Awards, New York Festivals, Ad Stars, One Club for Creativity, London International Awards, Creativepool, A'Design Awards, Cristal Festival, El Ojo de Iberoamerica, among many others. Associate Art Director / Creative Digital Director at Creatto Comunicação (1997 - 2005). Founder and Chief Creative Officer at DH,LO Creative Boutique (2010 - 2020). Professor / researcher at Federal University PB / Brazil 2021 - present days).
Award Record
This recognition makes Daniel da Hora a winner of 6 A' Design Awards. The awards span the editions from 2018 - 2019 to 2023 - 2024 of the A' Design Award & Competition.
About the A' Advertising, Marketing and Communication Design Award
The A' Advertising Design Award is an international advertising design competition recognizing good advertisement designs by designers and agencies worldwide. The competition is organized within the A' Design Award & Competition and is open to advertising designers, marketing professionals, communication designers and creative directors from all countries. Entries typically include advertisement campaigns, billboards, commercials, print ads, social media campaigns and direct mails. Awarded advertising designs are published at https://designers.org/design-category/advertising
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/161093
- A' Design Award Page: https://competition.adesignaward.com/161093
- Media Showcase: https://www.designnewsroom.com/!161093
- Laureate Profile: https://designers.org/d/162924
- Further Information from the Laureate: http://www.adoteumgatinho.org.br
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Cats in a Box Communication Design
- Function
- Communication Design
- Category
- Advertising, Marketing and Communication Design
- Discipline
- Communication Design
- Industry
- Branding & Advertising
- Colors
- Chocolate, Orange Red, Dodger Blue, Dark Cyan and Gold
- Images
- 5
- Client
- Adote Um Gatinho
The Recognition
- Laureate
- Daniel da Hora
- Country
- Brazil
- Recognition
- A' Design Award
- Edition
- 2023 - 2024
- Design ID
- #161093
Credits
- Image Credits
- Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.
Design Details
- Unique Properties
- It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc. But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
- Inspiration
- During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
- Research
- The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
- Challenge
- How to touch people about the serious and sensitive subject of abandoned kittens at the country.
- Realization and Technology
- It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
- Project Duration and Location
- The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
- Specifications
- Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing; Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing; IG Posts: 1080 x 1080 pixels RGB; IG Stories: 1080 x 1920 pixels RGB. Collateral materials: various.
- Keywords
- Cat, Pets, Adoption, Illustration, Color
