Press Release
Avoya Glass Packaging by Sule Esra Cetinkaya Wins the Bronze A' Design Award in Packaging Design
Sule Esra Cetinkaya of GCA Design Studio acknowledged for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Avoya Glass Packaging by Sule Esra Cetinkaya of GCA Design Studio, designed for Avoya, has been granted the Bronze A' Design Award in the Packaging Design category. The result belongs to the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
What the Bronze A' Design Award Means
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Regarding Avoya Glass Packaging
Avoya is a glass bottle designed for sparkling mineral water. The bottle has a broad-shouldered form and a minimalist appearance. Avoya is made of soda-lime glass with the IS production method. Three sizes are offered: 200 ml, 250 ml and 750 ml. The 200 ml bottle is made of green glass, the 250 ml fruit-infused version uses flint glass to show the color of the contents, and the 750 ml bottle uses turquoise glass with a signature label. The label graphics refer to the renewing cycle of natural minerals. The lightweight form supports comfortable daily use.
About Sule Esra Cetinkaya
GCA Design Studio is a design studio operating under GCA, a glass packaging manufacturer. It provides custom design services for food & beverage and spirits brands, creating solutions that enhance product identity and support functionality. With over 25 years of experience, GCA approaches glass packaging production with an emphasis on aesthetics, sustainability, and innovation. By considering the environmental impact of design, it creates products that are not only visually appealing but also functional and durable. Combining the power of design with the ability to shape the future, GCA Design Studio continues to develop projects that add value to the industry.
About GCA Design Studio
GCA is a leading glass packaging manufacturer in Turkey, offering innovative, sustainable solutions for the spirits, food and beverage industries with integrated design and production expertise.
Award Record
Sule Esra Cetinkaya of GCA Design Studio is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/164399
- A' Design Award Page: https://competition.adesignaward.com/164399
- Media Showcase: https://www.designnewsroom.com/!164399
- Laureate Profile: https://designers.org/d/358936
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Avoya Glass Packaging
- Function
- Glass Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Black, Dark Slate Gray, Dark Olive Green, Dim Gray and Chocolate
- Images
- 5
- Client
- Avoya
The Recognition
- Laureate
- Sule Esra Cetinkaya
- Country
- Turkiye
- Brand
- GCA Design Studio
- Recognition
- Bronze A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #164399
Credits
- Team
- Şule Esra Çetinkaya and Landor & Fitch
Design Details
- Unique Properties
- In today’s fast-paced world, where life's demands are ever-changing and constantly call for adaptation and rejuvenation, achieving balance requires significant effort. This is where Avoya distinguishes itself as a key to a healthier life. The Avoya sparkling mineral water bottle is crafted to reflect the purity and revitalizing benefits of its premium mineral content and natural ingredients.
- Inspiration
- Avoya's design inspiration stems from the desire to unite purity and strength, reflecting the essence of mineral water. Its broad-shouldered form symbolizes resilience, while the minimalist aesthetic highlights the product’s natural ingredients. In line with the brand identity, the revitalizing and refreshing cycle of natural minerals is reflected in the label designs. The bottles are available in 20 cl, 25 cl, and 75 cl sizes. The 20 cl version, containing plain sparkling mineral water, is produced in green-colored glass, while the 25 cl fruit-infused varieties are presented in flint glass to emphasize their diverse color options.
- Research
- According to data from the Gürok Group, the owner of the AVOYA brand, Turkish consumers are increasingly prioritizing health, wellness, and sustainability. In 2024, 67% of consumers expressed a demand for health-oriented products, yet only 35% of the market met these needs. Trends show growing interest in low-sugar, clean-label products, as well as experiential and functional beverages supporting holistic health. AVOYA addresses this gap with sustainable packaging and natural, preservative-free, colorant-free, and sweetener-free ingredients, helping consumers renew themselves physically, mentally, and spiritually.
- Challenge
- The challenge of the project lay in how to refine the bottle to accommodate a modern interpretation of an understated product for consumption scenarios in an active, healthy lifestyle. On the other hand, the process of adhering to the criteria for mass production needed to achieve a lightweight bottle design was a challenging factor.
- Realization and Technology
- Avoya bottle produced by IS Production Method by using Soda-Lime glass material.
- Operation and Interaction
- Suitable for active lifestyles, Avoya sparkling mineral water features a bottle design that provides a pleasant drinking experience with its lightweight form and elegant silhouette. Its gastronomic approach, incorporating unique ingredient blends, complements a wide range of flavors -from elderflower to grapefruit and cherry- and can even be found on cocktail.
- Project Duration and Location
- The design and development of the Avoya bottle began in Istanbul, Turkey, in 2022. In the second half of 2024, it entered production at a 20,000-square-meter facility and was introduced to the market. Avoya’s high-tech production facility in Burdur houses one of the most advanced R&D laboratories in Europe.
- Specifications
- Avoya bottles produced in three sizes: 200 ml (52 mm x 165 mm), 250 ml (56 mm x 175 mm) and 750 ml (78 mm x 262 mm)
- Keywords
- Beverage Packaging, Active Lifestyle, Sparkling Water, Gastronomic Experience, Functional Beverage, Mineral water, natural mineral water
