Avoya Glass Packaging by Sule Esra Cetinkaya is a highly esteemed winner of the very prestigious 2025 Bronze A' Design Award in Packaging Design Competition Category.
BronzePackaging· 2025
Avoya Glass Packaging
Client: Avoya
Bronze A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #164399The Design
About Avoya Glass Packaging
Avoya is a glass bottle designed for sparkling mineral water. The bottle has a broad-shouldered form and a minimalist appearance. Avoya is made of soda-lime glass with the IS production method. Three sizes are offered: 200 ml, 250 ml and 750 ml. The 200 ml bottle is made of green glass, the 250 ml fruit-infused version uses flint glass to show the color of the contents, and the 750 ml bottle uses turquoise glass with a signature label. The label graphics refer to the renewing cycle of natural minerals. The lightweight form supports comfortable daily use.
The Recognition
About the Bronze A' Design Award
Avoya Glass Packaging is a Bronze A' Design Award winner, a highly prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Avoya Glass Packaging is expected to be a highly regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Avoya Glass Packaging splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Where to Get It
Custom Glass Packaging Design Services
We transform beverage and spirits brands through innovative glass packaging design. With 25+ years expertise and in-house manufacturing, we create distinctive bottles that enhance product identity. Our award-winning studio combines aesthetic excellence with functional innovation for sustainable packaging solutions.
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Grand Interview
Your innovative approach to Avoya Glass Packaging's narrowing form beautifully merges ergonomics with symbolism - could you elaborate on how this design decision enhances both the functional experience and brand storytelling?
From a functional perspective, the subtly conical silhouette of the Avoya glass packaging enhances ergonomics by guiding the hand naturally to the center of the bottle. This form makes holding, drinking from, and pouring the bottle easier and more comfortable. In terms of brand storytelling, the gently tapering, unembellished shape is more than just an aesthetic choice, it is a meaningful expression. It reflects Avoya’s core values of elegance, purity, and simplicity. Representing the functional power of minerals, this minimal yet distinctive design becomes a quiet but compelling ambassador of Avoya’s promise.
The research indicating 67% of Turkish consumers prioritizing health-oriented products clearly influenced Avoya Glass Packaging - how did these consumer insights shape your specific material choices and design elements?
The Avoya bottle is made from high-quality, 100% recyclable flint glass, a deliberate material choice that directly supports health-conscious consumer preferences. This type of glass stands out for its clarity and for being chemically inert, ensuring no interaction with food or beverages. It aligns perfectly with the expectations of health-oriented consumers by offering a pure, safe, and sustainable packaging solution, free from the harmful contaminants often associated with plastic. From a design perspective, visual clarity and purity were emphasized to reflect the clean and natural quality of the contents. The minimalist, engraving-free form was carefully crafted to convey sophistication while preserving the perception of cleanliness and simplicity.
The integration of circular icons in Avoya Glass Packaging's label design creates a powerful visual metaphor for renewal - what inspired this particular symbolic language and how does it connect to the broader brand narrative?
The integration of circular graphics into the Avoya Glass Packaging label is a direct reflection of the core themes embedded in the brand’s narrative; renewal, continuity, and the natural cycle. These circular elements are not merely decorative, they are intentional visual metaphors that convey the promise of both inner and outer revitalization. Prominently positioned on the main section of the label, the clean and simple renewal symbol reinforces Avoya’s slogan: “Sende bi’ yenilik var” (“There’s a renewal in you”). This visual language emphasizes that Avoya is not just a beverage, but a catalyst for transformation, clarity, and balance. At the center of the circle, vivid imagery of the product’s natural ingredients further strengthens the message of renewal. These carefully selected visuals highlight the purity and functional strength of the contents while providing consumers with clear and transparent information about what they are consuming.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In today’s fast-paced world, where life's demands are ever-changing and constantly call for adaptation and rejuvenation, achieving balance requires significant effort. This is where Avoya distinguishes itself as a key to a healthier life. The Avoya sparkling mineral water bottle is crafted to reflect the purity and revitalizing benefits of its premium mineral content and natural ingredients.
- Dimensions & Packaging
- Avoya bottles produced in three sizes: 200 ml (52 mm x 165 mm), 250 ml (56 mm x 175 mm) and 750 ml (78 mm x 262 mm)
- Tags
- Beverage Packaging, Active Lifestyle, Sparkling Water, Gastronomic Experience, Functional Beverage, Mineral water, natural mineral water
- Production Technology
- Avoya bottle produced by IS Production Method by using Soda-Lime glass material.
- Design Challenge
- The challenge of the project lay in how to refine the bottle to accommodate a modern interpretation of an understated product for consumption scenarios in an active, healthy lifestyle. On the other hand, the process of adhering to the criteria for mass production needed to achieve a lightweight bottle design was a challenging factor.
- Research
- According to data from the Gürok Group, the owner of the AVOYA brand, Turkish consumers are increasingly prioritizing health, wellness, and sustainability. In 2024, 67% of consumers expressed a demand for health-oriented products, yet only 35% of the market met these needs. Trends show growing interest in low-sugar, clean-label products, as well as experiential and functional beverages supporting holistic health. AVOYA addresses this gap with sustainable packaging and natural, preservative-free, colorant-free, and sweetener-free ingredients, helping consumers renew themselves physically, mentally, and spiritually.
- Inspiration
- Avoya's design inspiration stems from the desire to unite purity and strength, reflecting the essence of mineral water. Its broad-shouldered form symbolizes resilience, while the minimalist aesthetic highlights the product’s natural ingredients. In line with the brand identity, the revitalizing and refreshing cycle of natural minerals is reflected in the label designs. The bottles are available in 20 cl, 25 cl, and 75 cl sizes. The 20 cl version, containing plain sparkling mineral water, is produced in green-colored glass, while the 25 cl fruit-infused varieties are presented in flint glass to emphasize their diverse color options. The 75 cl version, featuring turquoise-colored glass and a special signature label, enhances its premium feel while reinforcing the brand’s commitment to a natural and health-conscious identity.
- Project Duration
- The design and development of the Avoya bottle began in Istanbul, Turkey, in 2022. In the second half of 2024, it entered production at a 20,000-square-meter facility and was introduced to the market. Avoya’s high-tech production facility in Burdur houses one of the most advanced R&D laboratories in Europe.
- Operation Flow
- Suitable for active lifestyles, Avoya sparkling mineral water features a bottle design that provides a pleasant drinking experience with its lightweight form and elegant silhouette. Its gastronomic approach, incorporating unique ingredient blends, complements a wide range of flavors -from elderflower to grapefruit and cherry- and can even be found on cocktail.
- Team Members
- Bottle Designer: Şule Esra Çetinkaya
Label Designer: Landor & Fitch
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