Meng Shenhui Is Honored with the Silver A' Design Award for Fun Community Project Visual Design in Graphics, Illustration and Visual Communication Design

Meng Shenhui honored for graphics, illustration and visual communication design by the international grand jury of the 2024 - 2025 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 19, 2025 /DesignNewswire/ Fun Community Project Visual Design by Meng Shenhui, designed for Shenzhen Chengmei Culture Communication Co., Ltd, has been granted the Silver A' Design Award in the Graphics, Illustration and Visual Communication Design category, A' Design Award & Competition has announced. The recognition forms part of the 2024 - 2025 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

The Silver A' Design Award Explained

The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

More About Fun Community Project Visual Design

Fun Community Project is the visual identity of a public art event held in Shenzhen. The design uses playful typography, abstract artistic graphics and bright gradient colors. Six abstract graphics refer to the six public art pieces shown at the event. The identity is applied to billboards, printed matter, balloon films, books, artwork introduction boards and scene construction. Clothing, hats and key chains are also produced. The aim is to join art with community life and to invite the public to take part.

About Meng Shenhui

Meng Shenhui, CEO/Art Director of Shenzhen CM Design, doctor of Design, vice Chairman of Shenzhen Graphic Design Association, Guangzhou Academy of Fine Arts associate Professor, graduated from China Central Academy of Fine Arts and University of the Arts Berlin. He was listed in Forbes China U30 elite and Shenzhen high-level talents. His works have won many international design awards such as Red Dot Award, iF Award, A’ Design Award, New York TDC, Pentawards，MUSE Award, IDA, etc. His works have been exhibited in Germany, the United States, the Netherlands, Russia, Slovakia, South Korea, Japan, Beijing, Shenzhen, Shanghai, etc.

Award Record

Meng Shenhui is a winner of 3 A' Design Awards, including this recognition. The awards span the editions from 2021 - 2022 to 2024 - 2025 of the A' Design Award & Competition.

About the A' Graphics, Illustration and Visual Communication Design Award

The A' Graphic Design Award is an international graphic design competition recognizing good graphic designs by best creative agencies and designers worldwide. The competition is organized within the A' Design Award & Competition and is open to graphic designers, communication designers, graphic artists and illustrators from all countries. Entries typically include logos, posters, infographics, brochures, packaging designs and business cards. Awarded graphic designs are published at https://designers.org/design-category/graphics

About A' Design Award & Competition

A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com

Press Resources

Winner Page: https://designers.org/164645
A' Design Award Page: https://competition.adesignaward.com/164645
Media Showcase: https://www.designnewsroom.com/!164645
Laureate Profile: https://designers.org/d/316442
Further Information from the Laureate: https://reurl.cc/VMeG6R

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project: Fun Community Project Visual Design
Function: Visual Design
Category: Graphics, Illustration and Visual Communication Design
Discipline: Communication Design
Industry: Branding & Advertising and Arts
Colors: Steel Blue, Black, Silver, Dark Gray and Indian Red
Images: 5
Client: Shenzhen Chengmei Culture Communication Co., Ltd

The Recognition

Laureate: Meng Shenhui
Country: China
Recognition: Silver A' Design Award
Edition: 2024 - 2025
Design ID: #164645

Credits

Image Credits: Example:Meng Shenhui

Design Details

Unique Properties: This visual design utilizes interesting fonts, abstract artistic graphics combined with bright and warm colors to present the characteristics of the art event, as well as the trendy, fun, and joyful positioning of the activity. The strong visual tension can quickly attract the attention of the audience. The series of trendy material designs not only enhance interactivity but also strengthen the power of image communication.
Inspiration: This visual design uses abstract artistic graphics to express the 6 public art pieces displayed in the event, enhances the artistic sense with rich gradient colors, and uses lively fonts to express fun. The rich changes in graphics and colors express the various possibilities of public art intervening in space and interacting with the audience, highlighting a trendy, fun, and joyful attitude.
Research: One of the key activities of the 2024 Shenzhen Design Week branch venue Qiaocheng Fang "Fun Community Public Art Project" has created several highlight projects in the Qiaocheng Fang park area, including a 600-meter urban corridor, a 150-meter urban guest table, and 6 public art pieces. The aim is to organically integrate art with community life and inject new vitality into community development with the power of art.
Challenge: Event visual design should embody art, trends, and fun, integrating art seamlessly into community life, and connect with six artworks, enhancing the artistic sense with rich gradient colors, lively fonts to express fun, and the rich changes in graphics and colors express the various possibilities of public art intervening in space and interacting with the audience, highlighting a trendy, fun, and joyful attitude.
Realization and Technology: Printed into billboards, printing, balloon films, books, work introduction boards and scene construction, and produced clothing, hats, key chains and other peripheral materials
Operation and Interaction: This visually striking image helps to establish the brand recognition of the project so that the public can quickly recognise and remember it. Through visual design, the core values and emotions of the project are conveyed, with the establishment of an emotional connection with the public to enhance the sense of identity and belonging to the event and actively participate in it, and the public participates in the event by taking photos, sharing, etc. to increase the interactivity of the event.
Project Duration and Location: The project started in Shenzhen in February 2024 and was completed in Shenzhen in April 2024.
Specifications: The material of the brand image of this activity is particularly large, which can not be summarized in a single size, printed into billboards, printing, balloon film, books, work introduction cards and scene construction, and the production of clothing, hats, key chains and other peripheral materials, which respectively have publicity value, use value and interaction.
Keywords: Activities, Main Vision