Silver Graphics, Illustration and Visual Communication Design · 2025
Fun Community Project Visual Design
by Meng Shenhui
- A' Design Award 2025 Silver Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2025
- CLIENT: Shenzhen Chengmei Culture Communication Co., Ltd
- Estimated Number of Design Views: 94,046
- Verification code 577B470F00 · Verify this award
About Fun Community Project Visual Design
Fun Community Project is the visual identity of a public art event held in Shenzhen. The design uses playful typography, abstract artistic graphics and bright gradient colors. Six abstract graphics refer to the six public art pieces shown at the event. The identity is applied to billboards, printed matter, balloon films, books, artwork introduction boards and scene construction. Clothing, hats and key chains are also produced. The aim is to join art with community life and to invite the public to take part.
Meng Shenhui's Fun Community Project Visual Design stands as an exemplary achievement in contemporary promotional graphics, demonstrating how digital rendering techniques and bold chromatic decisions can transform functional communication into visually arresting artistic expression. The work emerges from traditions of public art announcement design while pushing formal boundaries through its incorporation of three-dimensional sculptural elements that appear to inhabit the two-dimensional poster plane with convincing materiality. The designer's choice of an expansive cerulean field establishes an atmospheric quality suggesting openness and possibility, qualities entirely appropriate for community-oriented cultural programming. Against this azure expanse, rendered forms in warm orange, gold, green, and spectral rainbow gradients create visual warmth and energy, their polished surfaces reflecting imagined light sources with technical precision that speaks to sophisticated digital craft. The typographic treatment balances legibility with decorative invention, incorporating symbolic substitutions within letterforms that create visual interest while maintaining clear hierarchical communication of essential information. The compositional strategy distributes elements across the picture plane in a manner suggesting controlled spontaneity—each form precisely positioned yet appearing to float freely in chromatic space. This tension between order and apparent randomness reflects the dual nature of successful public programming: structured organization enabling joyful participation. The work invites consideration of how contemporary design practices transform utilitarian communication into aesthetic experience, how digital tools enable new formal vocabularies, and how visual design shapes community identity and cultural anticipation. What sensations of possibility and celebration does this visual language activate in viewers encountering it in public space?
Press Kit
- Unique Properties
- This visual design utilizes interesting fonts, abstract artistic graphics combined with bright and warm colors to present the characteristics of the art event, as well as the trendy, fun, and joyful positioning of the activity. The strong visual tension can quickly attract the attention of the audience. The series of trendy material designs not only enhance interactivity but also strengthen the power of image communication.
- Dimensions & Packaging
- The material of the brand image of this activity is particularly large, which can not be summarized in a single size, printed into billboards, printing, balloon film, books, work introduction cards and scene construction, and the production of clothing, hats, key chains and other peripheral materials, which respectively have publicity value, use value and interaction.
- Tags
- Activities, Main Vision
- Production Technology
- Printed into billboards, printing, balloon films, books, work introduction boards and scene construction, and produced clothing, hats, key chains and other peripheral materials
- Design Challenge
- Event visual design should embody art, trends, and fun, integrating art seamlessly into community life, and connect with six artworks, enhancing the artistic sense with rich gradient colors, lively fonts to express fun, and the rich changes in graphics and colors express the various possibilities of public art intervening in space and interacting with the audience, highlighting a trendy, fun, and joyful attitude.
- Project Duration
- The project started in Shenzhen in February 2024 and was completed in Shenzhen in April 2024.
- Operation Flow
- This visually striking image helps to establish the brand recognition of the project so that the public can quickly recognise and remember it. Through visual design, the core values and emotions of the project are conveyed, with the establishment of an emotional connection with the public to enhance the sense of identity and belonging to the event and actively participate in it, and the public participates in the event by taking photos, sharing, etc. to increase the interactivity of the event.
- Research
- One of the key activities of the 2024 Shenzhen Design Week branch venue Qiaocheng Fang "Fun Community Public Art Project" has created several highlight projects in the Qiaocheng Fang park area, including a 600-meter urban corridor, a 150-meter urban guest table, and 6 public art pieces. The aim is to organically integrate art with community life and inject new vitality into community development with the power of art.
- Inspiration
- This visual design uses abstract artistic graphics to express the 6 public art pieces displayed in the event, enhances the artistic sense with rich gradient colors, and uses lively fonts to express fun. The rich changes in graphics and colors express the various possibilities of public art intervening in space and interacting with the audience, highlighting a trendy, fun, and joyful attitude.
- Image Credits
- Example:Meng Shenhui
- Patents
- Intellectual property rights：Meng Shenhui
/Shenzhen Chengmei Culture Communication Co., Ltd