Press Release
TheYaar Studio Inc. Is Honored with the Silver A' Design Award for Noosh Crafted Gin in Packaging Design
TheYaar Studio Inc. of TheYaar Studio honored for packaging design by the international grand jury of the 2024 - 2025 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 19, 2025 /DesignNewswire/ A' Design Award & Competition has announced that Noosh Crafted Gin by TheYaar Studio Inc. of TheYaar Studio, designed for Noosh Spirits, has been granted the Silver A' Design Award in the Packaging Design category. The result belongs to the 2024 - 2025 A' Design Award & Competition and was reached through blind peer review by an international grand jury panel of established academics, design professionals and press members, who scored anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Regarding Noosh Crafted Gin
Noosh is a label design for a crafted gin bottle. The label is printed with a metallized finish and measures 206 by 140 millimetres. Noosh is applied to a glass bottle of 100 by 240 millimetres that holds 750 millilitres. The illustration draws on Persian architecture, with arches, domes and calligraphy drawn in an isometric perspective. Detailed line work and geometric precision reflect traditional motifs. Each flavour, such as saffron and Persian rose, carries a different illustrated story, presenting Iranian heritage to new markets.
About TheYaar Studio Inc.
TheYaar Studio is an independent creative practice founded by Asal Farshchi and Sogol Zameni. Rooted in graphic design, visual identity, and content creation, the studio values imagination as the heart of its process. For them, creativity is not just a tool, it’s a way of seeing the world differently. The name TheYaar, meaning friend in Persian, reflects their collaborative spirit and deep connection, with each other, their craft, and their audience. TheYaar Studio is a space where ideas grow freely, stories take shape, and design becomes a bridge between brands and meaningful human experience.
About TheYaar Studio
TheYaar, is a creative studio that not only showcases artistic talents but also stands as a symbol of determination and dedication. The name “TheYaar,” which translates to “friend” in Persian, represents the deep connection they share—not only w
Award Record
With this recognition, TheYaar Studio Inc. of TheYaar Studio is a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/169790
- A' Design Award Page: https://competition.adesignaward.com/169790
- Media Showcase: https://www.designnewsroom.com/!169790
- Laureate Profile: https://designers.org/d/365658
- Further Information from the Laureate: https://nooshgin.ca/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
###
Fact Sheet
The Work
- Project
- Noosh Crafted Gin
- Function
- Crafted Gin
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Silver, Snow, Dark Gray, Dark Slate Gray and Midnight Blue
- Images
- 5
- Client
- Noosh Spirits
The Recognition
- Laureate
- TheYaar Studio Inc.
- Country
- Canada
- Brand
- TheYaar Studio
- Recognition
- Silver A' Design Award
- Edition
- 2024 - 2025
- Design ID
- #169790
Credits
- Team
- Sogol Zameni, Asal Farshchi, Babak Khalili and Soroush Talaiee
Design Details
- Unique Properties
- Rooted in Iranian heritage, this crafted gin bridges tradition and modern craftsmanship. Inspired by Persia’s botanical legacy, it embodies centuries old distillation practices and cultural storytelling. Founded by an Iranian woman, it infuses authentic Persian flavors like saffron and Persian rose, celebrating Iran’s rich traditions in a refined form. More than a spirit, it is a cultural artifact, for the owner, a symbol of sharing culture and heritage with the world.
- Inspiration
- Noosh design draws inspiration from Persian poetry and storytelling, inspired by Khayyam, Hafez, and One Thousand and One Nights. It evokes joyous gatherings where drinking symbolizes celebration of life. By using elements of Persian calligraphy and Eastern architecture like arches and domes, we crafted dreamlike spaces like majestic palaces. Each beverage flavor tells a unique story, transforming every sip into a rich cultural experience.
- Challenge
- Introducing a Persian Saffron Gin to Western markets like Canada presents several challenges, despite the growing interest in premium and exotic spirits. One major obstacle is consumer awareness and perception. While gin has a strong presence in Canada, traditional botanical profiles, such as juniper, citrus, and floral notes, are more familiar to consumers. Saffron, a prized but niche ingredient, may not immediately resonate with the mainstream audience, potentially requiring extensive marketing and education about its unique flavor and cultural significance.
- Realization and Technology
- Our design features a metallized print label for a gin bottle, blending intricate illustration inspired by Persian architecture with an isometric perspective. The detailed line work and geometric precision reflect traditional motifs while embracing modern aesthetics. The metallic finish enhances depth and elegance, making the label both visually striking and tactile. Each bottle and flavor showcases unique storytelling variations, creating a distinct experience. This fusion of heritage and innovation elevates the product’s identity.
- Project Duration and Location
- The project began in August 2024 in Vancouver, Canada, and is an ongoing design process focused on Noosh's upcoming products. It is now available in several provinces across Canada.
- Specifications
- The label is printed in 206 mm x 140 mm and applied to a glass bottle. The bottle dimensions are 100 mm x 240 mm, (750 ml) designed to complement the intricate metallized print. The combination of high-quality materials and detailed illustration enhances both visual appeal and tactile experience, creating a premium look that reflects the product’s identity.
- Keywords
- Gin, Drink, Packaging Design, Illustration, Storytelling, Botanical Heritage, Persian Saffron, Persian Rose
