Noosh Crafted Gin by TheYaar Studio Inc. is a highly esteemed winner of the very prestigious 2025 Silver A' Design Award in Packaging Design Competition Category.
SilverPackaging· 2025
Noosh Crafted Gin
Client: Noosh Spirits
Silver A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #169790The Design
About Noosh Crafted Gin
Noosh is a label design for a crafted gin bottle. The label is printed with a metallized finish and measures 206 by 140 millimetres. Noosh is applied to a glass bottle of 100 by 240 millimetres that holds 750 millilitres. The illustration draws on Persian architecture, with arches, domes and calligraphy drawn in an isometric perspective. Detailed line work and geometric precision reflect traditional motifs. Each flavour, such as saffron and Persian rose, carries a different illustrated story, presenting Iranian heritage to new markets.
The Recognition
About the Silver A' Design Award
Noosh Crafted Gin is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Noosh Crafted Gin is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Noosh Crafted Gin is a vastly envied creation that evokes desires, introduces positive feelings, and sparks amazement and wonderment.
Where to Get It
Cultural Storytelling Packaging Design
We craft premium packaging designs that transform products into cultural experiences. Specializing in narrative-driven visual identities, we blend heritage storytelling with modern aesthetics to create distinctive brand experiences that resonate globally.
Request QuoteBehind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Rooted in Iranian heritage, this crafted gin bridges tradition and modern craftsmanship. Inspired by Persia’s botanical legacy, it embodies centuries old distillation practices and cultural storytelling. Founded by an Iranian woman, it infuses authentic Persian flavors like saffron and Persian rose, celebrating Iran’s rich traditions in a refined form. More than a spirit, it is a cultural artifact, for the owner, a symbol of sharing culture and heritage with the world.
- Dimensions & Packaging
- The label is printed in 206 mm x 140 mm and applied to a glass bottle. The bottle dimensions are 100 mm x 240 mm, (750 ml) designed to complement the intricate metallized print. The combination of high-quality materials and detailed illustration enhances both visual appeal and tactile experience, creating a premium look that reflects the product’s identity.
- Tags
- Gin, Drink, Packaging Design, Illustration, Storytelling, Botanical Heritage, Persian Saffron, Persian Rose
- Production Technology
- Our design features a metallized print label for a gin bottle, blending intricate illustration inspired by Persian architecture with an isometric perspective. The detailed line work and geometric precision reflect traditional motifs while embracing modern aesthetics. The metallic finish enhances depth and elegance, making the label both visually striking and tactile. Each bottle and flavor showcases unique storytelling variations, creating a distinct experience. This fusion of heritage and innovation elevates the product’s identity.
- Design Challenge
- Introducing a Persian Saffron Gin to Western markets like Canada presents several challenges, despite the growing interest in premium and exotic spirits. One major obstacle is consumer awareness and perception. While gin has a strong presence in Canada, traditional botanical profiles, such as juniper, citrus, and floral notes, are more familiar to consumers. Saffron, a prized but niche ingredient, may not immediately resonate with the mainstream audience, potentially requiring extensive marketing and education about its unique flavor and cultural significance. To overcome this, Noosh Gin embraces the power of storytelling, drawing inspiration from Persian poetry and the timeless works of Khayyam, Hafez, and One Thousand and One Nights.
Noosh’s design evokes joyous gatherings, where drinking symbolizes a celebration of life, much like in Persian tradition. By incorporating Eastern architectural elements, arches and domes, into its visual identity, it creates dreamlike spaces reminiscent of majestic palaces. Each beverage flavor is woven with a unique narrative, transforming drinking into a meaningful cultural experience that bridges Eastern and Western traditions. This approach not only differentiates Noosh Gin in a competitive market but also offers consumers an immersive journey into Persian heritage. Rather than merely introducing a luxury product, Noosh presents an artistic expression of Persian culture and botanical history, making saffron-infused gin not just an exotic ingredient but a symbol of connection, tradition, and celebration. - Inspiration
- Noosh design draws inspiration from Persian poetry and storytelling, inspired by Khayyam, Hafez, and One Thousand and One Nights. It evokes joyous gatherings where drinking symbolizes celebration of life. By using elements of Persian calligraphy and Eastern architecture like arches and domes, we crafted dreamlike spaces like majestic palaces. Each beverage flavor tells a unique story, transforming every sip into a rich cultural experience.
- Project Duration
- The project began in August 2024 in Vancouver, Canada, and is an ongoing design process focused on Noosh's upcoming products. It is now available in several provinces across Canada.
- Team Members
- Design Studio: TheYaar Studio
Creative Director: Sogol Zameni
Design Director: Asal Farshchi
Motion Designer: Babak Khalili
3D Designer: Soroush Talaiee
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