Silver Packaging Design · 2025
Noosh Crafted Gin
- A' Design Award 2025 Silver Winner in Packaging Design
- Awarded April 15, 2025
- CLIENT: Noosh Spirits
- Estimated Number of Design Views: 23,301
- Verification code 95A43A04BC · Verify this award
About Noosh Crafted Gin
Noosh is a label design for a crafted gin bottle. The label is printed with a metallized finish and measures 206 by 140 millimetres. Noosh is applied to a glass bottle of 100 by 240 millimetres that holds 750 millilitres. The illustration draws on Persian architecture, with arches, domes and calligraphy drawn in an isometric perspective. Detailed line work and geometric precision reflect traditional motifs. Each flavour, such as saffron and Persian rose, carries a different illustrated story, presenting Iranian heritage to new markets.
TheYaar Studio's Noosh Crafted Gin packaging exemplifies the contemporary renaissance of craft spirit branding wherein visual narrative and cultural heritage converge to create distinctive shelf presence and meaningful consumer connection, the design system establishes a visual language that draws upon rich ornamental traditions while employing thoroughly modern illustration techniques and compositional strategies, each variant in the collection receives its own chromatic identity through the liquid itself becoming a primary design element visible through transparent glass vessels that transform functional containers into luminous color statements, the Aran Persian Rose variant achieves a striking presence through its vibrant magenta contents that immediately communicate floral botanical character while the Marand Persian Saffron edition employs warm amber gold tones suggesting precious spice and golden hour warmth, the central diamond-shaped label format creates a jewel-like focal point against each bottle's surface while the deep indigo ground provides sufficient contrast for the intricate illustrative content to read clearly, the isometric architectural fantasies depicted within each label suggest mythical pleasure gardens and impossible palaces that float within nocturnal dreamscapes populated by stylized clouds and scattered stars, botanical elements including roses and flowering branches emerge organically from these architectural forms creating visual metaphors connecting the spirits' flavor profiles to imagined sensory landscapes, the typography balances romance and clarity through the pairing of flowing script with geometric sans-serif letterforms establishing brand personality while maintaining functional legibility, this thoughtful integration of illustration style, color strategy, typographic hierarchy, and structural packaging decisions demonstrates sophisticated design thinking that elevates functional product containers into desirable objects worthy of display and collection, viewers may find themselves contemplating how contemporary designers negotiate between honoring cultural visual traditions and speaking to present-day aesthetic sensibilities through such carefully orchestrated visual systems.
Press Kit
- Unique Properties
- Rooted in Iranian heritage, this crafted gin bridges tradition and modern craftsmanship. Inspired by Persia’s botanical legacy, it embodies centuries old distillation practices and cultural storytelling. Founded by an Iranian woman, it infuses authentic Persian flavors like saffron and Persian rose, celebrating Iran’s rich traditions in a refined form. More than a spirit, it is a cultural artifact, for the owner, a symbol of sharing culture and heritage with the world.
- Dimensions & Packaging
- The label is printed in 206 mm x 140 mm and applied to a glass bottle. The bottle dimensions are 100 mm x 240 mm, (750 ml) designed to complement the intricate metallized print. The combination of high-quality materials and detailed illustration enhances both visual appeal and tactile experience, creating a premium look that reflects the product’s identity.
- Tags
- Gin, Drink, Packaging Design, Illustration, Storytelling, Botanical Heritage, Persian Saffron, Persian Rose
- Production Technology
- Our design features a metallized print label for a gin bottle, blending intricate illustration inspired by Persian architecture with an isometric perspective. The detailed line work and geometric precision reflect traditional motifs while embracing modern aesthetics. The metallic finish enhances depth and elegance, making the label both visually striking and tactile. Each bottle and flavor showcases unique storytelling variations, creating a distinct experience. This fusion of heritage and innovation elevates the product’s identity.
- Design Challenge
- Introducing a Persian Saffron Gin to Western markets like Canada presents several challenges, despite the growing interest in premium and exotic spirits. One major obstacle is consumer awareness and perception. While gin has a strong presence in Canada, traditional botanical profiles, such as juniper, citrus, and floral notes, are more familiar to consumers. Saffron, a prized but niche ingredient, may not immediately resonate with the mainstream audience, potentially requiring extensive marketing and education about its unique flavor and cultural significance. To overcome this, Noosh Gin embraces the power of storytelling, drawing inspiration from Persian poetry and the timeless works of Khayyam, Hafez, and One Thousand and One Nights.
Noosh’s design evokes joyous gatherings, where drinking symbolizes a celebration of life, much like in Persian tradition. By incorporating Eastern architectural elements, arches and domes, into its visual identity, it creates dreamlike spaces reminiscent of majestic palaces. Each beverage flavor is woven with a unique narrative, transforming drinking into a meaningful cultural experience that bridges Eastern and Western traditions. This approach not only differentiates Noosh Gin in a competitive market but also offers consumers an immersive journey into Persian heritage. Rather than merely introducing a luxury product, Noosh presents an artistic expression of Persian culture and botanical history, making saffron-infused gin not just an exotic ingredient but a symbol of connection, tradition, and celebration. - Project Duration
- The project began in August 2024 in Vancouver, Canada, and is an ongoing design process focused on Noosh's upcoming products. It is now available in several provinces across Canada.
- Inspiration
- Noosh design draws inspiration from Persian poetry and storytelling, inspired by Khayyam, Hafez, and One Thousand and One Nights. It evokes joyous gatherings where drinking symbolizes celebration of life. By using elements of Persian calligraphy and Eastern architecture like arches and domes, we crafted dreamlike spaces like majestic palaces. Each beverage flavor tells a unique story, transforming every sip into a rich cultural experience.
Colors of Noosh Crafted Gin
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Cultural Storytelling Packaging Design
We craft premium packaging designs that transform products into cultural experiences. Specializing in narrative-driven visual identities, we blend heritage storytelling with modern aesthetics to create distinctive brand experiences that resonate globally.
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