Press Release
Tianyoude 4600 Qingke Liquor by Sinong Wu Is Granted the Silver A' Design Award in Packaging Design
Sinong Wu of Chengdu Sinong Creative Packaging Design Co., Ltd acknowledged for packaging design by the international grand jury of the 2025 - 2026 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 22, 2026 /DesignNewswire/ A' Design Award & Competition has announced that Tianyoude 4600 Qingke Liquor by Sinong Wu of Chengdu Sinong Creative Packaging Design Co., Ltd, designed for Sinong Creative, has been granted the Silver A' Design Award in the Packaging Design category. The recognition forms part of the 2025 - 2026 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
About the Silver A' Design Award
The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
About Tianyoude 4600 Qingke Liquor
Tianyoude 4600 is a packaging design for Qingke liquor from the Qinghai Tibet Plateau. Illustrations show the snow capped mountains and glaciers of the high altitude region. The packaging uses an interactive opening method, so the plateau scenery is revealed at the moment the box is opened. Recycled corrugated paper forms the structure, and an integrated cut creates a built in handle, so no shopping bag is needed. A voucher inside lets the bottle be refilled at selected stores or reused as a vase.
About Sinong Wu
Sinong Wu,Focused on the liquor packaging design industry, with 10 years of work experience; Provide packaging design services and brand consulting services for Chinese famous wines. Sinong Creative has successfully provided design services and brand consulting services for well-known Chinese liquor brands such as Wuliangye, Fenjiu, Luzhou Laojiao, Diaoyutai, and Yongfeng. Sinog Wu has successfully designed products with amazing sales for Chinese Baijiu companies, such as Wuliangye Waizui Baijiu, which accounts for almost half of the sales of Chinese small bottle Baijiu. He has obtained many design patents for clients. In addition, Sinong Wu has also won multiple design awards.
About Chengdu Sinong Creative Packaging Design Co., Ltd
Sinong Wu, Design Director of Chengdu Sinong Creative Packaging Design Co., Ltd., 2024 London Design Award Platinum Award;2020 Brussels Spirits Awards；Best Cultural Performance Award for World Fine Wine；Gold Award in Special Decoration Category at the
Award Record
With this recognition, Sinong Wu of Chengdu Sinong Creative Packaging Design Co., Ltd is a winner of 3 A' Design Awards. The awards span the editions from 2024 - 2025 to 2025 - 2026 of the A' Design Award & Competition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. The competition is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Entries typically include bottles, boxes, cans, pouches, tubes and cartons. Awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/174396
- A' Design Award Page: https://competition.adesignaward.com/174396
- Media Showcase: https://www.designnewsroom.com/!174396
- Laureate Profile: https://designers.org/d/361154
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Tianyoude 4600 Qingke Liquor
- Function
- Qingke Liquor
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Gainsboro, Peru, Light Gray, Silver and White Smoke
- Images
- 5
- Client
- Sinong Creative
The Recognition
- Laureate
- Sinong Wu
- Country
- China
- Brand
- Chengdu Sinong Creative Packaging Design Co., Ltd
- Recognition
- Silver A' Design Award
- Edition
- 2025 - 2026
- Design ID
- #174396
Credits
- Image Credits
- Sinong Wu Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
Design Details
- Unique Properties
- Tianyoude Qingke liquor packaging design, brand comes from the Qinghai Tibet Plateau. Design with the concepts of ecology, interactivity, and sustainability. High altitude visuals are brought to the design through illustrations. When opening the packaging, the interactive design concept gives consumers an immersive experience, like a public service advertisement that makes consumers feel the importance of environmental protection. Made of recycled corrugated paper, the structural design allows the packaging to come with a handle, eliminating the need for shopping bags and making it more environmentally friendly.
- Inspiration
- In China, the packaging of alcoholic beverages is too luxurious, and most brands use environmentally unfriendly materials to reflect the uniqueness and value of their products. The designer of this project achieved this goal through the unique environment of Tianyoude brand plateau, using illustrations and combining the interactivity and environmental friendliness of packaging to create a brand unique beauty and express product quality. At the same time, it also conveys the concepts of ecology, nature, and purity to consumers, and environmentally friendly materials can be designed to convey the uniqueness and value of products.
- Research
- The designer combines the brand's unique high-altitude environment and uses illustrations in this project to reflect the beauty of the brand and products through the interactivity and sustainability of the packaging when opened. To attract consumers and make them feel the "spiritual enjoyment" and "environmentally friendly packaging can also reflect the quality of the product".
- Challenge
- The most difficult part of this project is how to express the brand's regional attributes. The brand is located in the highest place in the world - the Qinghai Tibet Plateau, which is above the snow line all year round. The packaging design adopts an interactive opening method, showcasing the beautiful scenery of plateau snow capped mountains and glaciers through the moment consumers open it. The overall design adopts a unique visual beauty combined with sustainable and environmentally friendly corrugated paper production.
- Realization and Technology
- The packaging is made of recycled corrugated paper, which has the characteristics of lightweight, easy processing, and low cost. More than 80% of it can be recycled and reused without incineration pollution. The waste can be naturally degraded or reused, and the recycling technology is mature and cost-effective. The structural design provides a handle for packaging, eliminating the need for shopping bags and making them more environmentally friendly. Inside the box, a redemption voucher is designed, which consumers can bring to designated stores to pack wine or serve as a vase, achieving the reuse of the bottle body.
- Operation and Interaction
- The packaging adopts an interactive opening method, showcasing the beautiful scenery of plateau snow capped mountains and glaciers through the moment consumers open it. The overall design adopts a unique visual beauty combined with sustainable and environmentally friendly corrugated paper production. At the same time, the integrated cutting design allows the packaging to come with a "handle" without a shopping bag, making it easy to use this packaging. All of this is not present in similar packaging designs. Bringing spiritual enjoyment to consumers, while also benefiting the environment.
- Project Duration and Location
- The project started design in Chengdu in December 2024 and was completed in Chengdu in the first quarter of 2025.
- Keywords
- Plateau，Snow mountain，Interactive Packaging Design，Glacier，Environmentally friendly packaging design，Snow leopard
