Silver Packaging Design · 2026
Tianyoude 4600 Qingke Liquor
by Sinong Wu
- A' Design Award 2026 Silver Winner in Packaging Design
- Awarded April 15, 2026
- CLIENT: Sinong Creative
- Estimated Number of Design Views: 20,840
- Verification code 91A903138B · Verify this award
About Tianyoude 4600 Qingke Liquor
Tianyoude 4600 is a packaging design for Qingke liquor from the Qinghai Tibet Plateau. Illustrations show the snow capped mountains and glaciers of the high altitude region. The packaging uses an interactive opening method, so the plateau scenery is revealed at the moment the box is opened. Recycled corrugated paper forms the structure, and an integrated cut creates a built in handle, so no shopping bag is needed. A voucher inside lets the bottle be refilled at selected stores or reused as a vase.
Drawing from venerable traditions of spirits packaging where vessel form and presentation architecture communicate provenance and quality, Sinong Wu's Tianyoude 4600 Qingke Liquor achieves remarkable synthesis between contemporary design refinement and deeply rooted regional identity. The work participates in established conventions of premium beverage packaging while introducing distinctive formal vocabulary through its sculptural conical bottle, whose geometry abstractly references the alpine peaks of the highland plateau where the organic barley ingredient flourishes at extreme elevation. The numerical designation prominently displayed across both vessel and container establishes altitude as defining characteristic, suggesting that terroir and environmental purity constitute essential qualities transmitted through the distillation process to the final spirit. The topographical surface treatment adorning the presentation box demonstrates sophisticated production technique, with embossed relief creating dimensional landscape that transforms functional packaging into commemorative object worthy of retention beyond consumption. The inclusion of the snow leopard, rendered in subtle silvered embossing along the lower edge, introduces symbolic weight connecting the product to rare and precious highland ecosystems, this endemic creature serving as guardian figure and environmental indicator of pristine conditions. Chromatic choices reinforce thematic content through glacial palette dominated by silvered whites and grays with strategic cerulean accents suggesting snowmelt rivers traced across the mountain terrain, while warm kraft elements visible at structural points ground the ethereal color scheme in organic materiality. The design demonstrates masterful information hierarchy, guiding viewer attention from brand identification through product designation to detailed textual content without visual confusion despite multiple scripts and typographic systems. Technical execution reveals sophisticated production capabilities including precision glass forming for the distinctive vessel shape, registered embossing for dimensional box surfaces, and coordinated printing techniques achieving both matte and metallic effects within unified visual system. The work invites consideration of how packaging design might elevate functional container to cultural artifact, communicating origin narrative, environmental values, and artisanal quality through material choices and formal decisions that reward sustained visual and tactile engagement.
Press Kit
- Unique Properties
- Tianyoude Qingke liquor packaging design, brand comes from the Qinghai Tibet Plateau. Design with the concepts of ecology, interactivity, and sustainability. High altitude visuals are brought to the design through illustrations. When opening the packaging, the interactive design concept gives consumers an immersive experience, like a public service advertisement that makes consumers feel the importance of environmental protection. Made of recycled corrugated paper, the structural design allows the packaging to come with a handle, eliminating the need for shopping bags and making it more environmentally friendly.
- Dimensions & Packaging
- 265mmX160mmX160mm
- Tags
- Plateau，Snow mountain，Interactive Packaging Design，Glacier，Environmentally friendly packaging design，Snow leopard
- Production Technology
- The packaging is made of recycled corrugated paper, which has the characteristics of lightweight, easy processing, and low cost. More than 80% of it can be recycled and reused without incineration pollution. The waste can be naturally degraded or reused, and the recycling technology is mature and cost-effective. The structural design provides a handle for packaging, eliminating the need for shopping bags and making them more environmentally friendly. Inside the box, a redemption voucher is designed, which consumers can bring to designated stores to pack wine or serve as a vase, achieving the reuse of the bottle body.
- Design Challenge
- The most difficult part of this project is how to express the brand's regional attributes. The brand is located in the highest place in the world - the Qinghai Tibet Plateau, which is above the snow line all year round.
The packaging design adopts an interactive opening method, showcasing the beautiful scenery of plateau snow capped mountains and glaciers through the moment consumers open it. The overall design adopts a unique visual beauty combined with sustainable and environmentally friendly corrugated paper production. At the same time, the integrated cutting design allows the packaging to come with a "handle", eliminating the need for shopping bags
In the design, we combined unique brand culture and regional culture for the design. All of this is a new design that has not appeared in traditional Chinese liquor. Not only does it consider environmental protection and sustainability, but it also brings consumers high-end and interactive visual enjoyment, while conveying the brand's natural and ecological culture to consumers. - Project Duration
- The project started design in Chengdu in December 2024 and was completed in Chengdu in the first quarter of 2025.
- Operation Flow
- The packaging adopts an interactive opening method, showcasing the beautiful scenery of plateau snow capped mountains and glaciers through the moment consumers open it. The overall design adopts a unique visual beauty combined with sustainable and environmentally friendly corrugated paper production. At the same time, the integrated cutting design allows the packaging to come with a "handle" without a shopping bag, making it easy to use this packaging. All of this is not present in similar packaging designs. Bringing spiritual enjoyment to consumers, while also benefiting the environment.
- Research
- The designer combines the brand's unique high-altitude environment and uses illustrations in this project to reflect the beauty of the brand and products through the interactivity and sustainability of the packaging when opened. To attract consumers and make them feel the "spiritual enjoyment" and "environmentally friendly packaging can also reflect the quality of the product".
- Inspiration
- In China, the packaging of alcoholic beverages is too luxurious, and most brands use environmentally unfriendly materials to reflect the uniqueness and value of their products. The designer of this project achieved this goal through the unique environment of Tianyoude brand plateau, using illustrations and combining the interactivity and environmental friendliness of packaging to create a brand unique beauty and express product quality. At the same time, it also conveys the concepts of ecology, nature, and purity to consumers, and environmentally friendly materials can be designed to convey the uniqueness and value of products.
- Image Credits
- Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions. - Patents
- Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.