Press Release
A' Design Award in Packaging Design Goes to Massaya Packaging by BRANDiT.
The international grand jury of the 2013 - 2014 A' Design Award & Competition recognizes BRANDiT. for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, May 21, 2014 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Packaging Design category for Massaya Packaging by BRANDiT.. The recognition forms part of the 2013 - 2014 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the A' Design Award
The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Regarding Massaya Packaging
Massaya is a decorative package designed to hold two wine bottles. Most wine packages are made for vertical display and are discarded once the bottles are removed. Massaya offers a reusable alternative. The package is horizontal, because wine is best stored in that position, and it looks like a vintage book. An inner die cut shaped for the two bottles holds them safely in place. The closing system uses two side flaps and two smaller flaps, so no stickers are needed. The box can be refilled or used as a decorative object on a shelf.
About BRANDiT.
Established in 2010, BRANDiT is a brand consultancy design studio. We specialise in brand strategy, brand identity and multichannel brand experience design. From creating a standout identity to designing a better online user experience, we work closely with organisations supporting them through every stage of the brand transformation process. We create powerful brand and corporate identities that provide a visible point of difference.
Award Record
BRANDiT. is a winner of 1 A' Design Award, including this recognition.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/32564
- A' Design Award Page: https://competition.adesignaward.com/32564
- Media Showcase: https://www.designnewsroom.com/!32564
- Laureate Profile: https://designers.org/d/134583
- Further Information from the Laureate: http://www.brandit.co/massaya.html
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Massaya Packaging
- Function
- Packaging
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Light Gray, Firebrick, Dark Gray, Silver and Gray
- Images
- 5
The Recognition
- Laureate
- BRANDiT.
- Country
- Lebanon
- Recognition
- A' Design Award
- Edition
- 2013 - 2014
- Design ID
- #32564
Credits
- Team
- Creative Director Vicken Demirdjian and Designer Andrea Terzian
- Image Credits
- Vicken Demirdjian
Design Details
- Unique Properties
- Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box.
- Inspiration
- Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common feeling of heritage when you approach fine books and fine wine.
- Research
- We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they produced during the Christmas season.
- Challenge
- The biggest challenge was to transform the concept into a functional design.
- Realization and Technology
- After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
- Operation and Interaction
- The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
- Specifications
- The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box perfectly.
- Keywords
- WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
