Massaya Packaging by BRANDiT. is a highly esteemed winner of the very prestigious 2014 A' Design Award in Packaging Design Competition Category.
IronPackaging· 2014
Massaya Packaging
by BRANDiT.
Client: BRANDiT.
A' Design Award Winner in Packaging Category
Verified Award Winner
Verify Award Status for #32564The Design
About Massaya Packaging
Massaya is a decorative package designed to hold two wine bottles. Most wine packages are made for vertical display and are discarded once the bottles are removed. Massaya offers a reusable alternative. The package is horizontal, because wine is best stored in that position, and it looks like a vintage book. An inner die cut shaped for the two bottles holds them safely in place. The closing system uses two side flaps and two smaller flaps, so no stickers are needed. The box can be refilled or used as a decorative object on a shelf.
The Recognition
About the A' Design Award
Massaya Packaging is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Massaya Packaging is expected to be a highly regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Massaya Packaging is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Interviews
Design Interview
What is the main principle, idea and inspiration behind your design?
A Package that is not Commercial and is Reusable. A package that will stand out in the supermarkets when placed next to commercial wine packs...
What has been your main focus in designing this work? Especially what did you want to achieve?
Not a commercial package.
What are your future plans for this award winning design?
Gain reputation in the Lebanese market.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box. - Dimensions & Packaging
- The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly. - Tags
- WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
- Production Technology
- After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
- Design Challenge
- The biggest challenge was to transform the concept into a functional design.
- Research
- We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season. - Inspiration
- Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine. - Project Duration
- Winter 2013
- Operation Flow
- The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
- Team Members
- Creative Director Vicken Demirdjian
Designer Andrea Terzian - Image Credits
- Vicken Demirdjian
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