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Press Release

DesignNewswire · COMO, Italy ·

Vasil Velchev Is Honored with the A' Design Award for Ego Armchair in Furniture Design

Vasil Velchev acknowledged for furniture design by the international grand jury of the 2015 - 2016 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 22, 2016 /DesignNewswire/ A' Design Award & Competition has confirmed the A' Design Award in the Furniture Design category for Ego Armchair by Vasil Velchev, designed for MAGMA graphics. The recognition forms part of the 2015 - 2016 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.

What the A' Design Award Means

The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Regarding Ego Armchair

Ego is an armchair designed to offer an opportunity to change its appearance whenever and whatever you like. If you are bored of the color scheme you don't need to buy another furniture, you just need to rearrange the position of the elements in the way you like and you will have a brand new look. Sometimes an unpredictable development or change of circumstances could happen, changing mood, unexpected guest, even the weather could affect your perspective. You can now express you attitude by giving the interior new look. Simply slide the soft elements to receive a new pattern.

About Vasil Velchev

Graduated as a master of electrical engineering Vasil Velchev actually have more than 10 years of experience as a graphic designer in an international company. At the beginning product design was more like a hobby, but after some worldwide publications and awards he started to believes more in his ideas. Several years ago he started a project called MAGMA which have the purpose to collect all of his creations under one roof. The name was choosen on purpose.

Award Record

Vasil Velchev is a winner of 4 A' Design Awards, including this recognition. The awards were granted between the 2012 - 2013 and the 2015 - 2016 editions of the A' Design Award & Competition.

About the A' Furniture Design Award

The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. It is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Typical entries include chairs, tables, sofas, beds, cabinets and shelves. The awarded furniture designs are published at https://designers.org/design-category/furniture

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Ego Armchair
Function
Armchair
Category
Furniture Design
Discipline
Industrial Design
Industry
Furniture & Home
Colors
Steel Blue, Dark Slate Blue, Gold, Light Sea Green and Medium Sea Green
Images
5
Client
MAGMA graphics

The Recognition

Laureate
Vasil Velchev
Country
Bulgaria
Recognition
A' Design Award
Edition
2015 - 2016
Design ID
#47836

Credits

Image Credits
Vasil Velchev

Design Details

Unique Properties
Ego is an armchair which allows you to change its appearance by moving the soft elements in order to create different pattern every time.
Inspiration
Sometimes an unpredictable development or change of circumstances could happen, good or bad mood, unexpected guest, even the vagaries of weather. You can express you attitude by giving your interior new look. Nice and tidy, aggressive and chaotic, extravagant and erratic... you can express your mood by surrounding furniture.
Research
The main research was about the shape. It was simulated physically and then tested. Strength analysis were also applied using Finite element method (FEA).
Challenge
The hardest part was to decide which mechanism to use for changing the armchair pattern (moving the elements). Sliding elements was the most complicated method. Previous versions of the chair was based on attaching the soft parts to the back using magnets or Velcro.
Realization and Technology
The main structure is made from a reinforced bent wooden material. Leg support is made from chrome. Soft cubes are created from memory foam covered with fabric.
Operation and Interaction
The soft elements of the armchair are movable. Between the bended back and soft parts there is a layer with grid attached to the main board. The soft elements can slide from one position to another and create different patterns according your desire.
Project Duration and Location
The very first concept was created last summer. After several revisions the shape and function have been changed dramatically. 4 months were necessary to reach the final look. Location is Bulgaria.
Specifications
The dimensions of the armchair are as follows - Width 800 mm x Depth 1180 mm x Height 1060 mm.
Keywords
Ego, Armchair, Pattern, Layout, Appearance, Changeable, Various, Puzzle, Smart, Game

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