Press Release
Bronze A' Design Award in Packaging Design Goes to Appetisi Cheese by Fanny De Bray
The international grand jury of the 2019 - 2020 A' Design Award & Competition recognizes Fanny De Bray for packaging design
FOR IMMEDIATE RELEASE
COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Appetisi Cheese by Fanny De Bray, designed for APPETISI by Granarolo, has been granted the Bronze A' Design Award in the Packaging Design category. The result belongs to the 2019 - 2020 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who evaluated anonymized entries against predetermined criteria.
The Bronze A' Design Award Explained
The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
About Appetisi Cheese
Appetisi is a packaging design for a range of ready-cut cheeses. The range includes cheese cubes, grated cheese and mozzarella pieces. Each pack is made of plastic and has a transparent window, so the cheese inside can be seen directly. Printed illustrations give each product a character and show clearly how each cheese is used. The name Appetisi joins three ideas: appetite, small snack and practical use. The design presents cheese as a quick and easy break, and the packs are sold in European supermarkets.
About Fanny De Bray
Made for you is an independant agency specialized in strategic counselling and brand design, from graphic design to digital platforms. Made for you aims to truly collaborate with its clients. from the very first meeting to the end, for a singular result made… for you! Made for you has the flexibility of a small agency with the work ethic and boldness of big leagues. Contrary to popular thought, “design” is an encapsulating and multidimentional tool that allows meaningful creations, not just aesthetic.
Award Record
This recognition makes Fanny De Bray a winner of 1 A' Design Award.
About the A' Packaging Design Award
The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/71461
- A' Design Award Page: https://competition.adesignaward.com/71461
- Media Showcase: https://www.designnewsroom.com/!71461
- Laureate Profile: https://designers.org/d/228570
- Further Information from the Laureate: https://www.madeforyou-agency.com/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Appetisi Cheese
- Function
- Cheese
- Category
- Packaging Design
- Discipline
- Communication Design
- Industry
- Packaging & Retail, Branding & Advertising and Manufacturing
- Colors
- Sandy Brown, Dark Khaki, Burly Wood, Sienna and Peru
- Images
- 5
- Client
- APPETISI by Granarolo
The Recognition
- Laureate
- Fanny De Bray
- Country
- France
- Recognition
- Bronze A' Design Award
- Edition
- 2019 - 2020
- Design ID
- #71461
Credits
- Team
- Fanny de Bray (Creative director) and Amandine Lantelme (Brand strategist and Copywriter)
- Image Credits
- Illustration : Fanny de Bray
Design Details
- Unique Properties
- The Granarolo group launched a new brand of cut out cheeses. They wanted to highlight that unique expertise, as they meet customer’s needs, providing a quick, practical and gourmet break. « Appetisi » promotes a practical and gourmet product. 3 ideas, one word: Appetite, Amuse bouche and Practical. The clear see-through area allows to see the cheese in a smart and amusing way. The embodiment of the products gives it that fun aspect, and aims to clearly define the different use of each product.
- Inspiration
- While conceiving this packaging we were inspired by plenty of other works such as the pasta packaging proposed by the russian agency Nikita. We appreciated the use of transparency. In the same way, the doodled snack packaging of J. Lally inspired us with their way of playing with the product's shape.
- Research
- 1) brand platform 2) Naming 3) Logo 4) Packagings
- Challenge
- The most difficult was found. Whether it's cheese cubes, grated cheese or mozzarella dice, the cheeses are not yet wrapped.
- Realization and Technology
- Plastic packaging with a transparent window to see the cheese.
- Operation and Interaction
- This product is sold in supermarkets in Europe. Fromage product in France.
- Project Duration and Location
- The project started in July 2017 and ended in February 2018.
- Specifications
- Dockpack : 150mm x 190 mm Slice of cheese : 127mm x 220 mm
- Keywords
- Cheese, personification of cheese, fun, shift, desecration of cheese
