FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2019 /DesignNewswire/ A' Design Award & Competition has announced that Intermodality Desk by Attila Stromajer, designed for Stroodesign Attila Stromajer, has been granted the Golden A' Design Award in the Furniture Design category. The result belongs to the 2018 - 2019 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
About the Golden A' Design Award
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
More About Intermodality Desk
The desk imitates the grand piano with three legs, a drop-leaf cover and with its shape. It has a modern parametric design with rustic finish. It was tried to preserve the elegance and charm of the piano while trying to make it as functional as possible. The goal was that through the visual modality the desk bring the auditory modality and musicality into homes. So across the intermodality it symbolizes the the flow experience of music and creative process.
About Attila Stromajer
The man behind Stroo Design is also a full-time psychologist. Among other things, his works are inspired by this profession. He is working on getting people to discover feelings they had been unable to have before. He tries to help them find their balance and joy. As a designer, his aim is the same, although he reaches it by using materialized tools. With everything he makes he would like to add to our harmony and enrich our world. Through his designs he wants to generate feelings, thoughts and enhance people’s world.
Award Record
Attila Stromajer is a winner of 4 A' Design Awards, including this recognition. The awards span the editions from 2016 - 2017 to 2018 - 2019 of the A' Design Award & Competition.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. The competition is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Entries typically include chairs, tables, sofas, beds, cabinets and shelves. Awarded furniture designs are published at https://designers.org/design-category/furniture
About A' Design Award & Competition
A' Design Award & Competition is an international, juried design accolade organized annually since 2008. The competition is open to entries from all countries. The A' Design Award has a philanthropic mission to advance society through good design by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Entries are peer reviewed and anonymously evaluated by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. The A' Design Prize granted to eligible laureates includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, the upload of a work and the preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. Further information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/75835
- A' Design Award Page: https://competition.adesignaward.com/75835
- Media Showcase: https://www.designnewsroom.com/!75835
- Laureate Profile: https://designers.org/d/168697
- Further Information from the Laureate: https://stroodesign.hu/
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Intermodality Desk
- Function
- Desk
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Images
- 5
- Client
- Stroodesign Attila Stromajer
The Recognition
- Laureate
- Attila Stromajer
- Country
- Hungary
- Recognition
- Golden A' Design Award
- Edition
- 2018 - 2019
- Design ID
- #75835
Credits
- Image Credits
- Visualization: Attila Stromajer, 3Drendeer, Zoltan Marton, Video: Attila Stromajer, Music: part of Chopin - Fantaisie Impromptu, Op. 66 (Rubinstein)
Design Details
- Unique Properties
- The desk imitates the grand piano with three legs, a drop-leaf cover and with its shape. It has a modern parametric design with rustic finish. When I created the desk tried to preserve the elegance and charm of the piano while trying to make it as functional as possible. The goal was that through the visual modality the desk bring the auditory modality and musicality into homes. So across the intermodality it symbolizes the the flow experience of music and creative proces.
- Inspiration
- This desk was inspired by the prominent place and role of the grand piano in modern and classic homes. This desk represents and symbolizes the flow experience of the creativity and the music through another modality. Through the shape could see not only the piano, but also hear its voice. I wanted to highlight the flow of music and creative work with the parametric shape and the function of the desk. The table symbolizes musicality the transition between sensory modalities.
- Research
- During creating this desk I researched geometry and parametric design. I made a lot of attempts until managed to build this rather complex and difficult structure. The biggest challenge how can a desk imitates a grand piano in a best way, while making it useful to work as possible. I used a lot of technics of design, drawing, paper folding, 3D techniques. The biggest challenge was to adjust the angles of the triangles precisely both inside and outside considering the practicality, measures and proportions.
- Challenge
- The geometry of this desk seems complex but not to difficult to bring to life in expert hands. The project is also focusing on maximalizing the works functionality while respecting the design. It is quite a big challenging to find the suitable measures, proportions, angles, to plan and carry out the precise joining. The special surface treatment of each piece before the assembling rather time consuming, but it is worth to do it. The table can also be made of solid and plywood and recovered materials.
- Realization and Technology
- The desk made of antiqued plywood and copper drawer handle and leg. The look is built up of modern, angular and parametric geometric shapes contrasting the modern and the traditional design. You can put objects anywhere in and on the table. The special surface treatment and its roughness enhance the rustic ambiance. In the drawers can be stored documents, stationeries, office supplies. The drawers on the back of the desk are removable.
- Operation and Interaction
- All parts of the desk are functional. There are nine drawers in the desk where can be put items, dociments, office items. The top of the desk can be fold up without disturbing anyone in work. So it is not nessesary to clear away the objects while the cover is open. The cover is easily can be fold up by a stay-rod, and by this time the desk really resembles a piano. At this point, it can be reach the rear removable drawers. The front drawer is divided into small parts, which are removable.
- Project Duration and Location
- The project started in january 2018 and finished in February 2019 in Hungary
- Specifications
- All parts of the product can be disassembled and mounted on pallets. The table can be done in many ways according to the needs. The legs can be detachable, but the elements of the table can also be dismantled. If necessary, all surfaces and drawers can be taken separately. Size: 180 x 87 x 75
- Keywords
- desk, bureau, writing table, writing desk, intermondality, shape, musicality, visuality, stationeries, rustic, moderm, grand piano, rustic surfaces, geometric shapes, antiqued plywood, geometric, parametric
