Press Release
Mattice Boets Receives the Golden A' Design Award for Reverse Clock in Furniture Design
Mattice Boets recognized for furniture design by the international grand jury of the 2018 - 2019 A' Design Award & Competition
FOR IMMEDIATE RELEASE
COMO, Italy, April 20, 2019 /DesignNewswire/ Reverse Clock by Mattice Boets has been granted the Golden A' Design Award in the Furniture Design category, A' Design Award & Competition has announced. The award was conferred within the 2018 - 2019 A' Design Award & Competition and was determined through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.
The Golden A' Design Award Explained
The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Regarding Reverse Clock
While time flies by, clocks have stayed the same. Reverse is not an ordinary clock, it's the reversal, a minimalistic clock design with subtle changes making it one of a kind. The hand facing inward rotates inside the outer ring to indicate the hour. The little hand facing outward stands alone and rotates to indicate the minutes. Reverse was created by removing all elements of a clock except its cylindrical base, from there imagination took over. This clock design aims to remind you to embrace time.
About Mattice Boets
Mattice Boets is an award-winning Belgian designer based in Dubai who creates collectible art pieces and exquisitely crafted design products. At the heart of his work lies Mattice’s philosophy of Natural Intelligence, which seeks to create pure, harmonious forms through a collaboration between human creativity and technology, making them feel as though they’ve been shaped by nature itself. His work balances seamlessly fluid designs with state-of-the-art craftsmanship, bringing visionary ideas to life in ways that are as effortless to use as they are graceful in presence.
Award Record
This recognition makes Mattice Boets a winner of 2 A' Design Awards. The awards were granted in the 2018 - 2019 edition of the A' Design Award & Competition.
About the A' Furniture Design Award
The A' Furniture Design Award is an international furniture competition recognizing good furniture designs by best furniture designers worldwide. It is organized within the A' Design Award & Competition and is open to furniture designers, product designers, industrial design studios and furniture brands from all countries. Typical entries include chairs, tables, sofas, beds, cabinets and shelves. The awarded furniture designs are published at https://designers.org/design-category/furniture
About A' Design Award & Competition
Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com
Press Resources
- Winner Page: https://designers.org/78372
- A' Design Award Page: https://competition.adesignaward.com/78372
- Media Showcase: https://www.designnewsroom.com/!78372
- Laureate Profile: https://designers.org/d/236593
- Further Information from the Laureate: https://matticeboets.com
Media Contact
Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953
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Fact Sheet
The Work
- Project
- Reverse Clock
- Function
- Clock
- Category
- Furniture Design
- Discipline
- Industrial Design
- Industry
- Furniture & Home
- Colors
- Gainsboro, Light Gray, Silver, Dark Gray and Dark Slate Gray
- Images
- 5
The Recognition
- Laureate
- Mattice Boets
- Country
- United Arab Emirates
- Recognition
- Golden A' Design Award
- Edition
- 2018 - 2019
- Design ID
- #78372
Design Details
- Unique Properties
- Reverse is a minimalistic and unordinary clock design with subtle changes making it one of a kind. The little hand moves by the outer edges of the clock and points to the hour while the middle one pivots in the center and points to the minutes. It's simple, yet different.
- Inspiration
- While time flies by, clocks have stayed the same. Most clocks have the same look and feel, there's very little difference in their designs. Why? Isn't it time to see some change? These questions inspired the concept Reverse.
- Research
- This clock design was a personal experiment in which my goal was to design a clock that's visually appealing and different from all others, a clock that lets people embrace time. This unusual perspective created inspiring insights into what a clock could be.
- Challenge
- Coming up with an idea of a clock design that's original, interesting and different was challenging. I started from the basic shape most clocks are made of, a cylinder so that the clock would still be easily recognizable. Then I decided to remove all elements of a clock except the cylindrical base and started imagining what a clock could be. I tried to incorporate all the elements of the original clock design but in a slightly different way, resulting in a design that looked mostly the same but at the same time was entirely different and unique.
- Realization and Technology
- The two hands of the clock are driven by a quartz clock mechanism with two axes. The minute hand is driven by the inside axel. The outer shell is made out of two visually invisible rings that form a bearing. This mechanism combined with the inside gears allows the outer ring and the hour hand to rotate but also gives the impression that the outer ring is static.
- Operation and Interaction
- The hand facing inward rotates inside the outer ring to indicate the hour. The little hand facing outward stands alone and rotates to indicate the minutes. It's the reversal of the ordinary clock design.
- Project Duration and Location
- The project was designed and completed in March 2016 in Hasselt, Belgium, and was online publicized on Yanko Design on May 2, 2018, and on Gooood on May 9, 2018, as well as various others.
- Keywords
- clock, reverse, accessoires, homeware, innovation, interior, furniture, furnishings, time, home
