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Press Release

DesignNewswire · COMO, Italy ·

Li Zuo Is Honored with the Bronze A' Design Award for Wuyi Black Tea Floral Flavor Packing Design in Packaging Design

Li Zuo acknowledged for packaging design by the international grand jury of the 2019 - 2020 A' Design Award & Competition

FOR IMMEDIATE RELEASE

COMO, Italy, April 23, 2020 /DesignNewswire/ A' Design Award & Competition has announced that Wuyi Black Tea Floral Flavor Packing Design by Li Zuo, designed for Wendao WD Creativity, has been granted the Bronze A' Design Award in the Packaging Design category. The recognition forms part of the 2019 - 2020 A' Design Award & Competition and was decided through blind peer review by an international grand jury panel of established academics, design professionals and press members, who assessed anonymized entries against predetermined criteria.

What the Bronze A' Design Award Means

The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

About Wuyi Black Tea Floral Flavor Packing Design

Wuyi Black Tea Floral Flavor is a packaging design for tea. The design is inspired by the mountains, water, flowers, birds and tea of the natural environment of Wuyi Mountain. Rounded compositions drawn with simple lines show these natural elements like scenes from a film. The box uses an inner and outer sliding structure, so the customer opens the package step by step and views the scenes in sequence. The packaging paper has a natural grain, like wallpaper, and supports the idea of returning to nature. The box measures 230 by 60 by 90 millimeters.

Award Record

This recognition makes Li Zuo a winner of 3 A' Design Awards. The awards were granted in the 2019 - 2020 edition of the A' Design Award & Competition.

About the A' Packaging Design Award

The A' Packaging Design Award is an international packaging competition that recognizes outstanding packaging designs by talented packaging designers worldwide. It is organized within the A' Design Award & Competition and is open to packaging designers, graphic designers, branding agencies and product manufacturers from all countries. Typical entries include bottles, boxes, cans, pouches, tubes and cartons. The awarded packaging designs are published at https://designers.org/design-category/packaging

About A' Design Award & Competition

Organized annually since 2008, A' Design Award & Competition is an international, juried design accolade. The competition is open to entries from all countries. The philanthropic mission of the A' Design Award is to advance society through good design, by recognizing and promoting superior products, projects and services that benefit society, and by creating a global awareness and appreciation for good design practices and principles. Nominations are peer reviewed and evaluated anonymously by an international grand jury panel of established academics, design professionals and press members against predetermined criteria such as functionality, ergonomics, engineering, presentation, innovation, usability, sustainability and technology, with score normalization applied to remove biases. Awards are conferred at Platinum, Gold, Silver, Bronze and Iron levels. Eligible laureates receive the A' Design Prize, which includes the award trophy, the certificate of design excellence, the hardcover yearbook, a lifetime license to use the A' Design Award winner logo, exhibition of awarded works, an invitation to the gala night and award ceremony in Italy, inclusion in the World Design Rankings and Designer Rankings, and public relations and publicity services. Registration, uploading a work and receiving a preliminary score are free of charge, and Professional and Digital Edition laureates are not contractually obliged to pay further fees to claim the A' Design Prize. More information is available at https://competition.adesignaward.com

Press Resources

Media Contact

Giulia Ferrari, Press Office
Designers.Org
Via Leone Leoni 32, 22100 Como, Italy
press@designers.org
+39 031 4491953

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Fact Sheet

The Work

Project
Wuyi Black Tea Floral Flavor Packing Design
Function
Packing Design
Category
Packaging Design
Discipline
Communication Design
Industry
Packaging & Retail, Branding & Advertising and Manufacturing
Colors
Dim Gray, Silver, Light Gray, Dark Gray and Light Slate Gray
Images
5
Client
Wendao WD Creativity

The Recognition

Laureate
Li Zuo
Country
China
Recognition
Bronze A' Design Award
Edition
2019 - 2020
Design ID
#86643

Credits

Team
Creative:huagnlei lizuo design:lizuo

Design Details

Unique Properties
emphasizes the unique environment of Tongmu Pass Wuyi mountain. Great tea needs great nature.The packaging paper uses wallpaper with the natural grain, emphasizing the concept of returning to nature.
Inspiration
The design inspiration comes from the mountains, water, flowers, birds, and tea in the natural environment of Wuyi Mountain.The rounded composition of the film, shows the natural beauty of Wuyi Mountain with lines : mountains, water, flowers, birds,and tea,The box is drawn like a natural and abstract film of Wuyi Mountain.
Realization and Technology
Internal and external drawing box design process, showing a sense of interaction
Operation and Interaction
Customers have to open the package and have a movie watching experience.
Specifications
Length 230mmX width 60mmX height 90mm

Good Design Deserves Great Recognition

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